Hospitality Design - July 2012 - 81

places: williamsburg

perspectives
By Stacy Shoemaker Rauen

boom burg

Reynards at the Wythe Hotel, the newest from Williamsburg restaurateur Andrew Tarlow.

Many of the Wythe Hotel’s 72 guestrooms boast heady Manhattan views.

Williamsburg, Brooklyn, has long been a haven for artists, musicians, and hipsters, attracted to the area for its close proximity to Manhattan (it’s one stop away on the subway) and empty warehouses perfect for studios and performances. But thanks to a large-scale rezoning of the North Side and neighboring Greenpoint waterfront in 2005 to include residential and mixed-use developments, as well as an open waterfront park space as a response to the decline of manufacturing along this prime real estate, many are realizing the potential of this once industrial neighborhood. “Williamsburg has this character, this certain element that’s hard to put your finger on, but everyone recognizes it when they see it,” says designer Joseph Foglia, a third-generation Williamsburg resident who has designed a handful of restaurants in the area.

that still graces the wall, funky artwork, and the addition of an outdoor patio. Another downtown Manhattanite, Jason Denton (of ‘inoteca, ‘ino, and corsino cantina fame), recently brought his new regional, large-plate concept, Betto, to Williamsburg, in a bi-level, 60-seat space outfitted with neighborhood staples: brick, concrete, and wood. As Denton gushes on his website: “We’ve always loved Brooklyn but Williamsburg really reminded me of when we first opened ‘inoteca on the Lower East Side because of the youth and vibrancy.” And tastemaker Taavo Somer, owner of Freemans and Rusty Knot, opened the much-anticipated Isa last fall, a wood-clad space where the open kitchen is the focal point and diners spill out onto the streets thanks to sliding glass partitions. But to be more one with the neighborhood, he just revamped the ambitious menu (and staff) to offer more casual offerings. When asked why Williamsburg, Parish Hall and Egg founder George Weld has a simple answer: “I live here.” Wanting to bring non-kitschy southern food to the area, he opened much-adored breakfast spot, Egg, in 2005 as an experiment, housing it in his friend’s hot dog shop, which wasn’t used before noon (two years ago he took over the whole space and added lunch). For his newest, Parish Hall, which opened in April, his goal was “farm to table that reflected our basics, not as a marketing gimmick. We wanted to strip away the kitsch around that, getting away from the barnyard-y décor that is prevalent in Brooklyn. It’s about growing food

Dining Out
As of late, Williamsburg has become a foodie destination. Chefs and restaurateurs—a mix of those who have already made their mark in Manhattan as well as newbies—are seeing the opportunity across the river, tapping into the influx of trendy residents (their perfect target market), and taking advantage of the lower rents and unique spaces. Nolita’s mainstay, La Esquina, opened last year in the landmark 1950s Wythe Diner, mixing the old with the new, including a diner menu

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Table of Contents for the Digital Edition of Hospitality Design - July 2012

Hospitality Design - July 2012
Contents
Online Contents
From the Editor
From the Show Director
People
People
Sketchbook
Purchasing POV
Trends
Places
Places
Interviews
Interviews
Hellman-Chang
Adam Kamens
IIDA/HD Product Design Winners
Tabletop
Greatest Innovators
Instinct for Innovation
Back Space
Hospitality Design - July 2012 - Intro
Hospitality Design - July 2012 - Hospitality Design - July 2012
Hospitality Design - July 2012 - Cover2
Hospitality Design - July 2012 - 1
Hospitality Design - July 2012 - 2
Hospitality Design - July 2012 - 3
Hospitality Design - July 2012 - 4
Hospitality Design - July 2012 - 5
Hospitality Design - July 2012 - 6
Hospitality Design - July 2012 - 7
Hospitality Design - July 2012 - 8
Hospitality Design - July 2012 - 9
Hospitality Design - July 2012 - 10
Hospitality Design - July 2012 - 11
Hospitality Design - July 2012 - 12
Hospitality Design - July 2012 - 13
Hospitality Design - July 2012 - 14
Hospitality Design - July 2012 - Contents
Hospitality Design - July 2012 - 16
Hospitality Design - July 2012 - 17
Hospitality Design - July 2012 - 18
Hospitality Design - July 2012 - 19
Hospitality Design - July 2012 - 20
Hospitality Design - July 2012 - 21
Hospitality Design - July 2012 - 22
Hospitality Design - July 2012 - Online Contents
Hospitality Design - July 2012 - 24
Hospitality Design - July 2012 - 25
Hospitality Design - July 2012 - 26
Hospitality Design - July 2012 - 27
Hospitality Design - July 2012 - From the Editor
Hospitality Design - July 2012 - 29
Hospitality Design - July 2012 - 30
Hospitality Design - July 2012 - 31
Hospitality Design - July 2012 - From the Show Director
Hospitality Design - July 2012 - 33
Hospitality Design - July 2012 - 34
Hospitality Design - July 2012 - 35
Hospitality Design - July 2012 - People
Hospitality Design - July 2012 - 37
Hospitality Design - July 2012 - 38
Hospitality Design - July 2012 - 39
Hospitality Design - July 2012 - 40
Hospitality Design - July 2012 - 41
Hospitality Design - July 2012 - 42
Hospitality Design - July 2012 - 43
Hospitality Design - July 2012 - People
Hospitality Design - July 2012 - 45
Hospitality Design - July 2012 - 46
Hospitality Design - July 2012 - 47
Hospitality Design - July 2012 - 48
Hospitality Design - July 2012 - 49
Hospitality Design - July 2012 - 50
Hospitality Design - July 2012 - 51
Hospitality Design - July 2012 - 52
Hospitality Design - July 2012 - 53
Hospitality Design - July 2012 - 54
Hospitality Design - July 2012 - 55
Hospitality Design - July 2012 - 56
Hospitality Design - July 2012 - Sketchbook
Hospitality Design - July 2012 - 58
Hospitality Design - July 2012 - 59
Hospitality Design - July 2012 - 60
Hospitality Design - July 2012 - 61
Hospitality Design - July 2012 - 62
Hospitality Design - July 2012 - 63
Hospitality Design - July 2012 - 64
Hospitality Design - July 2012 - Purchasing POV
Hospitality Design - July 2012 - 66
Hospitality Design - July 2012 - Trends
Hospitality Design - July 2012 - 68
Hospitality Design - July 2012 - 69
Hospitality Design - July 2012 - 70
Hospitality Design - July 2012 - 71
Hospitality Design - July 2012 - 72
Hospitality Design - July 2012 - 73
Hospitality Design - July 2012 - 74
Hospitality Design - July 2012 - Places
Hospitality Design - July 2012 - 76
Hospitality Design - July 2012 - 77
Hospitality Design - July 2012 - 78
Hospitality Design - July 2012 - 79
Hospitality Design - July 2012 - 80
Hospitality Design - July 2012 - Places
Hospitality Design - July 2012 - 82
Hospitality Design - July 2012 - 83
Hospitality Design - July 2012 - 84
Hospitality Design - July 2012 - 85
Hospitality Design - July 2012 - 86
Hospitality Design - July 2012 - Interviews
Hospitality Design - July 2012 - 88
Hospitality Design - July 2012 - Interviews
Hospitality Design - July 2012 - 90
Hospitality Design - July 2012 - Hellman-Chang
Hospitality Design - July 2012 - 92
Hospitality Design - July 2012 - Adam Kamens
Hospitality Design - July 2012 - IIDA/HD Product Design Winners
Hospitality Design - July 2012 - 95
Hospitality Design - July 2012 - 96
Hospitality Design - July 2012 - 97
Hospitality Design - July 2012 - 98
Hospitality Design - July 2012 - 99
Hospitality Design - July 2012 - 100
Hospitality Design - July 2012 - 101
Hospitality Design - July 2012 - 102
Hospitality Design - July 2012 - Tabletop
Hospitality Design - July 2012 - 104
Hospitality Design - July 2012 - 105
Hospitality Design - July 2012 - 106
Hospitality Design - July 2012 - Greatest Innovators
Hospitality Design - July 2012 - 108
Hospitality Design - July 2012 - 109
Hospitality Design - July 2012 - 110
Hospitality Design - July 2012 - Instinct for Innovation
Hospitality Design - July 2012 - 112
Hospitality Design - July 2012 - 113
Hospitality Design - July 2012 - 114
Hospitality Design - July 2012 - 115
Hospitality Design - July 2012 - 116
Hospitality Design - July 2012 - 117
Hospitality Design - July 2012 - 118
Hospitality Design - July 2012 - 119
Hospitality Design - July 2012 - 120
Hospitality Design - July 2012 - 121
Hospitality Design - July 2012 - 122
Hospitality Design - July 2012 - 123
Hospitality Design - July 2012 - 124
Hospitality Design - July 2012 - 125
Hospitality Design - July 2012 - 126
Hospitality Design - July 2012 - 127
Hospitality Design - July 2012 - Back Space
Hospitality Design - July 2012 - Cover3
Hospitality Design - July 2012 - Cover4
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