Hospitality Design - August 2012 - 68

perspectives

competition: radical innovation

Clockwise from this photo: The vertebrae-like structure of first runner-up MORPHotel; a new version of a luxury cruise ship experience, the floating hotel would boast amenities like a pool; and a rendering of the reception area, housed in the main vertebra.

new types of land, and make the location fuse with branding. Therefore we developed the concept on the statement that most international city centers are grown on rivers, flowing through historical and scenic centers. Around these specific zones we searched for new opportunities; in most cases, river crossings are historical bridges built decades or centuries ago. But cities are in permanent evolution and need crossings between new neighborhoods or between new activity centers. We came then to the idea that a bridge mixing both functions of hospitality and an urban link would be a ‘radical innovation’ offering interest for all. The ‘hotel-bridge’ would bring together different populations who not always have the opportunity to meet, when meeting is part of the original definition of hospitality. Hotel guests and city inhabitants can stroll on the bridge, enjoy a magic view, have a rest, attend events, go to the bar and restaurant terrace, while rooms downstairs feel like they are floating on water.”

First Runner Up: MORPHotel
Italian designer Gianluca Santosuosso crafted the MORPHotel as a luxury hotel concept where users have the opportunity to experience a stay in a floating system moving around the world. Thanks to a linear structure developed around its “vertebral spine,” the MORPHotel is able to adapt its shape according to the weather conditions and the site morphology. Unlike traditional cruise ships, Santosuosso says the hotel is “constantly moving at slow speed around the world (following sea currents) and tourists can get on board wherever it is. While tourists on cruise ships depart from point A, reach their destination (point B), and then go back, in MORPHotel the segment A-B they experience is just a small part of the endless journey of the hotel.” Santosuosso also says sustainability was key: “One of the fundamental goals was to create a big, independent, self-sufficient

68

hospitalitydesign

www.hospitalitydesign.com


http://www.hospitalitydesign.com

Table of Contents for the Digital Edition of Hospitality Design - August 2012

Hospitality Design - August 2012
Contents
Online Contents
From the Editor
From the Show Director
People
Sketchbook
Trends
Competition
Interviews
Jason Wu
Kenneth Cobonpue
HD Boutique Preview
Lighting
Seating
Mirrors
Design-Driven Chefs
Tori Tori
Inbi
Brio
Churrascos
Balena
Back Space
Hospitality Design - August 2012 - Intro
Hospitality Design - August 2012 - Hospitality Design - August 2012
Hospitality Design - August 2012 - Cover2
Hospitality Design - August 2012 - 1
Hospitality Design - August 2012 - 2
Hospitality Design - August 2012 - 3
Hospitality Design - August 2012 - 4
Hospitality Design - August 2012 - 5
Hospitality Design - August 2012 - 6
Hospitality Design - August 2012 - 7
Hospitality Design - August 2012 - 8
Hospitality Design - August 2012 - 9
Hospitality Design - August 2012 - 10
Hospitality Design - August 2012 - 11
Hospitality Design - August 2012 - 12
Hospitality Design - August 2012 - 13
Hospitality Design - August 2012 - 14
Hospitality Design - August 2012 - 15
Hospitality Design - August 2012 - 16
Hospitality Design - August 2012 - 17
Hospitality Design - August 2012 - 18
Hospitality Design - August 2012 - Contents
Hospitality Design - August 2012 - 20
Hospitality Design - August 2012 - 21
Hospitality Design - August 2012 - 22
Hospitality Design - August 2012 - 23
Hospitality Design - August 2012 - 24
Hospitality Design - August 2012 - 25
Hospitality Design - August 2012 - 26
Hospitality Design - August 2012 - Online Contents
Hospitality Design - August 2012 - 28
Hospitality Design - August 2012 - 29
Hospitality Design - August 2012 - From the Editor
Hospitality Design - August 2012 - 31
Hospitality Design - August 2012 - From the Show Director
Hospitality Design - August 2012 - 33
Hospitality Design - August 2012 - 34
Hospitality Design - August 2012 - 35
Hospitality Design - August 2012 - People
Hospitality Design - August 2012 - 37
Hospitality Design - August 2012 - 38
Hospitality Design - August 2012 - 39
Hospitality Design - August 2012 - 40
Hospitality Design - August 2012 - 41
Hospitality Design - August 2012 - 42
Hospitality Design - August 2012 - Sketchbook
Hospitality Design - August 2012 - 44
Hospitality Design - August 2012 - 45
Hospitality Design - August 2012 - 46
Hospitality Design - August 2012 - 47
Hospitality Design - August 2012 - 48
Hospitality Design - August 2012 - 49
Hospitality Design - August 2012 - 50
Hospitality Design - August 2012 - 51
Hospitality Design - August 2012 - 52
Hospitality Design - August 2012 - 53
Hospitality Design - August 2012 - 54
Hospitality Design - August 2012 - 55
Hospitality Design - August 2012 - 56
Hospitality Design - August 2012 - Trends
Hospitality Design - August 2012 - 58
Hospitality Design - August 2012 - 59
Hospitality Design - August 2012 - 60
Hospitality Design - August 2012 - 61
Hospitality Design - August 2012 - 62
Hospitality Design - August 2012 - 63
Hospitality Design - August 2012 - 64
Hospitality Design - August 2012 - 65
Hospitality Design - August 2012 - 66
Hospitality Design - August 2012 - Competition
Hospitality Design - August 2012 - 68
Hospitality Design - August 2012 - 69
Hospitality Design - August 2012 - 70
Hospitality Design - August 2012 - Interviews
Hospitality Design - August 2012 - 72
Hospitality Design - August 2012 - 73
Hospitality Design - August 2012 - 74
Hospitality Design - August 2012 - 75
Hospitality Design - August 2012 - 76
Hospitality Design - August 2012 - 77
Hospitality Design - August 2012 - 78
Hospitality Design - August 2012 - 79
Hospitality Design - August 2012 - 80
Hospitality Design - August 2012 - 81
Hospitality Design - August 2012 - 82
Hospitality Design - August 2012 - 83
Hospitality Design - August 2012 - 84
Hospitality Design - August 2012 - Jason Wu
Hospitality Design - August 2012 - 86
Hospitality Design - August 2012 - Kenneth Cobonpue
Hospitality Design - August 2012 - HD Boutique Preview
Hospitality Design - August 2012 - 89
Hospitality Design - August 2012 - 90
Hospitality Design - August 2012 - 91
Hospitality Design - August 2012 - 92
Hospitality Design - August 2012 - Lighting
Hospitality Design - August 2012 - 94
Hospitality Design - August 2012 - 95
Hospitality Design - August 2012 - 96
Hospitality Design - August 2012 - Seating
Hospitality Design - August 2012 - 98
Hospitality Design - August 2012 - 99
Hospitality Design - August 2012 - 100
Hospitality Design - August 2012 - Mirrors
Hospitality Design - August 2012 - 102
Hospitality Design - August 2012 - Design-Driven Chefs
Hospitality Design - August 2012 - 104
Hospitality Design - August 2012 - 105
Hospitality Design - August 2012 - 106
Hospitality Design - August 2012 - 107
Hospitality Design - August 2012 - 108
Hospitality Design - August 2012 - 109
Hospitality Design - August 2012 - Tori Tori
Hospitality Design - August 2012 - 111
Hospitality Design - August 2012 - 112
Hospitality Design - August 2012 - 113
Hospitality Design - August 2012 - 114
Hospitality Design - August 2012 - 115
Hospitality Design - August 2012 - Inbi
Hospitality Design - August 2012 - 117
Hospitality Design - August 2012 - 118
Hospitality Design - August 2012 - 119
Hospitality Design - August 2012 - Brio
Hospitality Design - August 2012 - 121
Hospitality Design - August 2012 - 122
Hospitality Design - August 2012 - 123
Hospitality Design - August 2012 - Churrascos
Hospitality Design - August 2012 - 125
Hospitality Design - August 2012 - 126
Hospitality Design - August 2012 - 127
Hospitality Design - August 2012 - Balena
Hospitality Design - August 2012 - 129
Hospitality Design - August 2012 - 130
Hospitality Design - August 2012 - 131
Hospitality Design - August 2012 - 132
Hospitality Design - August 2012 - 133
Hospitality Design - August 2012 - 134
Hospitality Design - August 2012 - 135
Hospitality Design - August 2012 - Back Space
Hospitality Design - August 2012 - Cover3
Hospitality Design - August 2012 - Cover4
http://www.nxtbook.com/nxtbooks/hd/201805
http://www.nxtbook.com/nxtbooks/hd/201803
http://www.nxtbook.com/nxtbooks/hd/201802
http://www.nxtbook.com/nxtbooks/hd/201801
http://www.nxtbook.com/nxtbooks/hd/201712
http://www.nxtbook.com/nxtbooks/hd/201711
http://www.nxtbook.com/nxtbooks/hd/201710
http://www.nxtbook.com/nxtbooks/hd/201709
http://www.nxtbook.com/nxtbooks/hd/201708
http://www.nxtbook.com/nxtbooks/hd/201707
http://www.nxtbook.com/nxtbooks/hd/201706
http://www.nxtbook.com/nxtbooks/hd/201705
http://www.nxtbook.com/nxtbooks/hd/20170304
http://www.nxtbook.com/nxtbooks/hd/201702
http://www.nxtbook.com/nxtbooks/hd/201701
http://www.nxtbook.com/nxtbooks/hd/201612
http://www.nxtbook.com/nxtbooks/hd/201611
http://www.nxtbook.com/nxtbooks/hd/201610
http://www.nxtbook.com/nxtbooks/hd/201609
http://www.nxtbook.com/nxtbooks/hd/201608
http://www.nxtbook.com/nxtbooks/hd/201607
http://www.nxtbook.com/nxtbooks/hd/201606
http://www.nxtbook.com/nxtbooks/hd/201605
http://www.nxtbook.com/nxtbooks/hd/20160304
http://www.nxtbook.com/nxtbooks/hd/20160102
http://www.nxtbook.com/nxtbooks/hd/201512
http://www.nxtbook.com/nxtbooks/hd/201511
http://www.nxtbook.com/nxtbooks/hd/201510
http://www.nxtbook.com/nxtbooks/hd/201509
http://www.nxtbook.com/nxtbooks/hd/201508
http://www.nxtbook.com/nxtbooks/hd/201507
http://www.nxtbook.com/nxtbooks/hd/201506
http://www.nxtbook.com/nxtbooks/hd/expo2015_showguide
http://www.nxtbook.com/nxtbooks/hd/201505
http://www.nxtbook.com/nxtbooks/hd/20150304
http://www.nxtbook.com/nxtbooks/hd/20150102
http://www.nxtbook.com/nxtbooks/hd/201412
http://www.nxtbook.com/nxtbooks/hd/201411
http://www.nxtbook.com/nxtbooks/hd/201410
http://www.nxtbook.com/nxtbooks/hd/201409
http://www.nxtbook.com/nxtbooks/hd/201408
http://www.nxtbook.com/nxtbooks/hd/201407
http://www.nxtbook.com/nxtbooks/hd/201406
http://www.nxtbook.com/nxtbooks/hd/20140506
http://www.nxtbook.com/nxtbooks/hd/expo2014_showguide
http://www.nxtbook.com/nxtbooks/hd/20140304
http://www.nxtbook.com/nxtbooks/hd/20140102
http://www.nxtbook.com/nxtbooks/nielsen/hd_201312
http://www.nxtbook.com/nxtbooks/nielsen/hd_201311
http://www.nxtbook.com/nxtbooks/nielsen/hd_201310
http://www.nxtbook.com/nxtbooks/nielsen/hd_201309
http://www.nxtbook.com/nxtbooks/nielsen/hd_201308
http://www.nxtbook.com/nxtbooks/nielsen/hd_201307
http://www.nxtbook.com/nxtbooks/nielsen/hd_201306
http://www.nxtbook.com/nxtbooks/nielsen/hd_201305
http://www.nxtbook.com/nxtbooks/nielsen/hd_20130304
http://www.nxtbook.com/nxtbooks/nielsen/hd_20130102
http://www.nxtbook.com/nxtbooks/nielsen/hd_201212
http://www.nxtbook.com/nxtbooks/nielsen/hd_201211
http://www.nxtbook.com/nxtbooks/nielsen/hd_201210
http://www.nxtbook.com/nxtbooks/nielsen/hd_201209
http://www.nxtbook.com/nxtbooks/nielsen/hd_201208
http://www.nxtbook.com/nxtbooks/nielsen/hd_201207
http://www.nxtbook.com/nxtbooks/nielsen/hd_20120506
http://www.nxtbook.com/nxtbooks/nielsen/hd_201204
http://www.nxtbook.com/nxtbooks/nielsen/hd_201203
http://www.nxtbook.com/nxtbooks/nielsen/hd_20120102
http://www.nxtbook.com/nxtbooks/nielsen/hd_201112
http://www.nxtbook.com/nxtbooks/nielsen/hd_201111
http://www.nxtbook.com/nxtbooks/nielsen/hd_201110
http://www.nxtbook.com/nxtbooks/nielsen/hd_201109
http://www.nxtbook.com/nxtbooks/nielsen/hd_201108
http://www.nxtbook.com/nxtbooks/nielsen/hd_201107
http://www.nxtbook.com/nxtbooks/nielsen/hd_20110506
http://www.nxtbook.com/nxtbooks/nielsen/hd_201104
http://www.nxtbook.com/nxtbooks/nielsen/hd_201103
http://www.nxtbook.com/nxtbooks/nielsen/hd_20110102
http://www.nxtbook.com/nxtbooks/nielsen/hd_20101112
http://www.nxtbook.com/nxtbooks/nielsen/hd_201010
http://www.nxtbook.com/nxtbooks/nielsen/hd_201009
http://www.nxtbook.com/nxtbooks/nielsen/hd_201008
http://www.nxtbook.com/nxtbooks/nielsen/hd_201007
http://www.nxtbook.com/nxtbooks/nielsen/hd_20100506
http://www.nxtbook.com/nxtbooks/nielsen/hd_201004
http://www.nxtbook.com/nxtbooks/nielsen/hd_201003
http://www.nxtbook.com/nxtbooks/nielsen/hd_201001
http://www.nxtbook.com/nxtbooks/nielsen/hd_200912
http://www.nxtbook.com/nxtbooks/nielsen/hd_200911
http://www.nxtbook.com/nxtbooks/nielsen/hd_200910
http://www.nxtbook.com/nxtbooks/nielsen/hd_200909
http://www.nxtbook.com/nxtbooks/nielsen/hd_200908
http://www.nxtbook.com/nxtbooks/nielsen/hd_200907
http://www.nxtbook.com/nxtbooks/nielsen/hd_20090506
http://www.nxtbook.com/nxtbooks/nielsen/hd_200904
http://www.nxtbookMEDIA.com