Hospitality Design - September 2013 - 113

perspectives

special feature

brands
By Alia Akkam and Stacy Shoemaker Rauen

1. Moment Hotel’s
rooftop bar, which is
accentuated by pops of
orange and white.

2

ORIGINAL THINKING

2. The use of bold color
continues in a suite’s
parlor at the Sunburst.

These brands—new and old—are fueled by creativity

Broughton Hotels

The Brand: Founded in January of 2001 by ex-

Green Beret and former Joie de Vivre executive
Larry Broughton, Newport Beach, Californiabased Broughton Hotels manages and operates
more than a dozen properties throughout
California and Chicago. Each Broughton hotel
is different. As Broughton says, he doesn’t
want to do any “me-too hotels,” and prides the
brand on knowing its guests, offering not only
a local’s point of view, but also an emotional
connection—through service, experience, and
social responsibility. “I think we’re moving
from an experience economy to a relationship
economy. People want to feel connected,”
Broughton says. “There’s no better place to do
that than hotels because it is such an intimate
industry. What other part of legal society has
people getting naked in your business? Unless
you are a boutique hotel and understand the
mindset of the guest, you are just going to be
selling sleep.”

What’s Next: The company has slowly been
making its mark, but as of late, Broughton
has opened or is about to open a handful
of newsworthy properties. There’s the July
opening of the Moment Hotel on Guitar Row
in Hollywood; last month’s unveiling of the
Sunburst, nestled in Calistoga wine country;
and in the works is the renovation of iconic
Sportsmen’s Lodge Hotel in Studio City,
California, which should be completed by
October. “We’ve got a great infrastructure in our
organization at this point and the timing and
capital is there,” says Broughton. And he expects
to have a more national presence in the coming
year, hinting at New York, Austin, Savannah,
and Atlanta as a few of the cities on his radar.
The Design: Each property celebrates its
location, history, and DNA. For Sportsmen’s,
Broughton says, in conjunction with Los
Angeles-based Partners in Design, they are
“celebrating its mid-century past.” Expect Old
Hollywood glamour meets modern: a color

palette of white, orange, and gray; guestrooms
surrounding an Olympic-sized swimming
pool dotted with cabanas; and unexpected
touches like an 80-inch television in the lobby
showcasing a helicopter view of Studio City.
Moment, on the other hand, is an “urban
adventure, for somebody who loves city life,”
says Broughton, who again worked with
Partners in Design. “It’s on Sunset, located
right across from the Guitar Center; it’s in a hub
of Hollywood. We’re not trying to pretend it’s
something that it’s not.” The redo of an Econo
Lodge, it’s done in “a style of architecture where
there are slopes and slants, so it feels like there’s
movement,” says Broughton, accented by bold
colors—orange, green, and purple. And the 50room Sunburst, he adds, will offer “robust colors
against this quaint, bucolic landscape of Napa
Valley. It’s not going to be the typical sleepy
resort property. Most of the people who come to
Napa are from the Bay Area; they are urbanites,
so this is going to feel like a boutique hotel.”

hospitalitydesign.com September 2013

113


http://www.hospitalitydesign.com

Table of Contents for the Digital Edition of Hospitality Design - September 2013

Hospitality Design - September 2013
Contents
Online TOC
From the Editor
From the Show Director
People
Sketchbook
Sustainable Studio: Mindclick
Sustainable Studio: Mainport
Trends: Historical Restorations
Trends: Art in Hospitality
Competition
5 Questions For
Profile
Trends
Art
Wallcoverings
Casegoods
Sustainable
Special Feature: Brands
Hotel Zetta
Le MéRidien Atlanta Perimeter
Mandarin Oriental Pudong, Shanghai
Lord Balfour
The Lexington New York City
W Guangzhou
Cramim Resort & Spa
Hotel Indigo Hong Kong Island
Le Marignan
Chi Lin
Rock Box Karaoke
Ad Index
Back Space
Hospitality Design - September 2013 - Intro
Hospitality Design - September 2013 - Hospitality Design - September 2013
Hospitality Design - September 2013 - Cover2
Hospitality Design - September 2013 - 1
Hospitality Design - September 2013 - 2
Hospitality Design - September 2013 - 3
Hospitality Design - September 2013 - 4
Hospitality Design - September 2013 - 5
Hospitality Design - September 2013 - 6
Hospitality Design - September 2013 - 7
Hospitality Design - September 2013 - 8
Hospitality Design - September 2013 - 9
Hospitality Design - September 2013 - 10
Hospitality Design - September 2013 - 11
Hospitality Design - September 2013 - 12
Hospitality Design - September 2013 - 13
Hospitality Design - September 2013 - 14
Hospitality Design - September 2013 - 15
Hospitality Design - September 2013 - 16
Hospitality Design - September 2013 - Contents
Hospitality Design - September 2013 - 18
Hospitality Design - September 2013 - 19
Hospitality Design - September 2013 - 20
Hospitality Design - September 2013 - Online TOC
Hospitality Design - September 2013 - 22
Hospitality Design - September 2013 - 23
Hospitality Design - September 2013 - 24
Hospitality Design - September 2013 - 25
Hospitality Design - September 2013 - 26
Hospitality Design - September 2013 - 27
Hospitality Design - September 2013 - 28
Hospitality Design - September 2013 - 29
Hospitality Design - September 2013 - 30
Hospitality Design - September 2013 - 31
Hospitality Design - September 2013 - 32
Hospitality Design - September 2013 - 33
Hospitality Design - September 2013 - 34
Hospitality Design - September 2013 - 35
Hospitality Design - September 2013 - From the Editor
Hospitality Design - September 2013 - 37
Hospitality Design - September 2013 - 38
Hospitality Design - September 2013 - 39
Hospitality Design - September 2013 - From the Show Director
Hospitality Design - September 2013 - 41
Hospitality Design - September 2013 - 42
Hospitality Design - September 2013 - 43
Hospitality Design - September 2013 - 44
Hospitality Design - September 2013 - 45
Hospitality Design - September 2013 - People
Hospitality Design - September 2013 - 47
Hospitality Design - September 2013 - 48
Hospitality Design - September 2013 - 49
Hospitality Design - September 2013 - 50
Hospitality Design - September 2013 - 51
Hospitality Design - September 2013 - 52
Hospitality Design - September 2013 - 53
Hospitality Design - September 2013 - 54
Hospitality Design - September 2013 - Sketchbook
Hospitality Design - September 2013 - 56
Hospitality Design - September 2013 - 57
Hospitality Design - September 2013 - 58
Hospitality Design - September 2013 - 59
Hospitality Design - September 2013 - 60
Hospitality Design - September 2013 - 61
Hospitality Design - September 2013 - 62
Hospitality Design - September 2013 - 63
Hospitality Design - September 2013 - 64
Hospitality Design - September 2013 - 65
Hospitality Design - September 2013 - 66
Hospitality Design - September 2013 - Sustainable Studio: Mindclick
Hospitality Design - September 2013 - 68
Hospitality Design - September 2013 - Sustainable Studio: Mainport
Hospitality Design - September 2013 - 70
Hospitality Design - September 2013 - Trends: Historical Restorations
Hospitality Design - September 2013 - 72
Hospitality Design - September 2013 - 73
Hospitality Design - September 2013 - 74
Hospitality Design - September 2013 - 75
Hospitality Design - September 2013 - 76
Hospitality Design - September 2013 - Trends: Art in Hospitality
Hospitality Design - September 2013 - 78
Hospitality Design - September 2013 - 79
Hospitality Design - September 2013 - 80
Hospitality Design - September 2013 - 81
Hospitality Design - September 2013 - 82
Hospitality Design - September 2013 - 83
Hospitality Design - September 2013 - 84
Hospitality Design - September 2013 - Competition
Hospitality Design - September 2013 - 86
Hospitality Design - September 2013 - 87
Hospitality Design - September 2013 - 5 Questions For
Hospitality Design - September 2013 - 89
Hospitality Design - September 2013 - 90
Hospitality Design - September 2013 - 91
Hospitality Design - September 2013 - 92
Hospitality Design - September 2013 - Profile
Hospitality Design - September 2013 - 94
Hospitality Design - September 2013 - Trends
Hospitality Design - September 2013 - 96
Hospitality Design - September 2013 - 97
Hospitality Design - September 2013 - 98
Hospitality Design - September 2013 - Art
Hospitality Design - September 2013 - 100
Hospitality Design - September 2013 - Wallcoverings
Hospitality Design - September 2013 - 102
Hospitality Design - September 2013 - 103
Hospitality Design - September 2013 - 104
Hospitality Design - September 2013 - 105
Hospitality Design - September 2013 - 106
Hospitality Design - September 2013 - Casegoods
Hospitality Design - September 2013 - 108
Hospitality Design - September 2013 - Sustainable
Hospitality Design - September 2013 - 110
Hospitality Design - September 2013 - 111
Hospitality Design - September 2013 - 112
Hospitality Design - September 2013 - Special Feature: Brands
Hospitality Design - September 2013 - 114
Hospitality Design - September 2013 - 115
Hospitality Design - September 2013 - 116
Hospitality Design - September 2013 - 117
Hospitality Design - September 2013 - 118
Hospitality Design - September 2013 - 119
Hospitality Design - September 2013 - 120
Hospitality Design - September 2013 - 121
Hospitality Design - September 2013 - 122
Hospitality Design - September 2013 - 123
Hospitality Design - September 2013 - 124
Hospitality Design - September 2013 - 125
Hospitality Design - September 2013 - Hotel Zetta
Hospitality Design - September 2013 - 127
Hospitality Design - September 2013 - 128
Hospitality Design - September 2013 - 129
Hospitality Design - September 2013 - Le MéRidien Atlanta Perimeter
Hospitality Design - September 2013 - 131
Hospitality Design - September 2013 - 132
Hospitality Design - September 2013 - 133
Hospitality Design - September 2013 - Mandarin Oriental Pudong, Shanghai
Hospitality Design - September 2013 - 135
Hospitality Design - September 2013 - 136
Hospitality Design - September 2013 - 137
Hospitality Design - September 2013 - Lord Balfour
Hospitality Design - September 2013 - 139
Hospitality Design - September 2013 - 140
Hospitality Design - September 2013 - 141
Hospitality Design - September 2013 - The Lexington New York City
Hospitality Design - September 2013 - 143
Hospitality Design - September 2013 - 144
Hospitality Design - September 2013 - 145
Hospitality Design - September 2013 - W Guangzhou
Hospitality Design - September 2013 - 147
Hospitality Design - September 2013 - 148
Hospitality Design - September 2013 - 149
Hospitality Design - September 2013 - Cramim Resort & Spa
Hospitality Design - September 2013 - 151
Hospitality Design - September 2013 - 152
Hospitality Design - September 2013 - 153
Hospitality Design - September 2013 - Hotel Indigo Hong Kong Island
Hospitality Design - September 2013 - 155
Hospitality Design - September 2013 - 156
Hospitality Design - September 2013 - 157
Hospitality Design - September 2013 - Le Marignan
Hospitality Design - September 2013 - 159
Hospitality Design - September 2013 - 160
Hospitality Design - September 2013 - 161
Hospitality Design - September 2013 - Chi Lin
Hospitality Design - September 2013 - 163
Hospitality Design - September 2013 - 164
Hospitality Design - September 2013 - 165
Hospitality Design - September 2013 - Rock Box Karaoke
Hospitality Design - September 2013 - 167
Hospitality Design - September 2013 - 168
Hospitality Design - September 2013 - 169
Hospitality Design - September 2013 - 170
Hospitality Design - September 2013 - 171
Hospitality Design - September 2013 - 172
Hospitality Design - September 2013 - 173
Hospitality Design - September 2013 - Ad Index
Hospitality Design - September 2013 - 175
Hospitality Design - September 2013 - Back Space
Hospitality Design - September 2013 - Cover3
Hospitality Design - September 2013 - Cover4
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