Hospitality Design - September 2013 - 26

advertorial

Q&A

with

craig & randy rubin

owners of crypton

Where does the company stand on
sustainability?

Crypton continues to be committed to a greener
planet. The most recent product introduction
from Crypton, Crypton 2.0, uses corn derivatives
in its production process for the barrier of the
fabric, which uses 40 percent less energy to
produce.
As a product developer and manufacturer,
Crypton has a responsibility that extends beyond
the paying customer. Crypton acknowledges and
embraces its stewardship roles when it comes
to using safe ingredients, minimizing the use
of non-renewable resources, and ensuring the
health of end-users. Whether it’s supporting
the development and use of the sustainable
textile standard (NSF 336), the use of bio-based
materials in Crypton 2.0, or Greenguard Gold
certification for low product emissions, Crypton
is committed to product and planet stewardship.

Brieﬂy describe product innovation you
have introduced recently.

Crypton 2.0 is the latest product innovation
for Crypton. Launched in March 2013, which
coincided with Crypton’s 20th anniversary,
Crypton 2.0 represents the very softest Crypton.
Through technology advancements and changes
to Crypton machinery, Crypton 2.0 offers the
performance people have come to depend on but
with a softness and pliability that customers have
long been wishing for. This new technology has
even improved on the cleanability of the fabric.

What differentiates Crypton from
competitors?

Crypton is different from competitors in many
ways. We test every fabric before it is processed to
ensure it passes all of the Crypton requirements.
Our products are tested, trusted and proven and
come with a 5-year warranty on the moisture
barrier products. Our standard of service,
quick lead times and continual improvements
is unparalleled. Crypton is formulated and
blended in King’s Mountain North Carolina,
which ensures that we can keep complete control
of our chemicals. And, Crypton works only
with licensed American mills who know how to
develop fabrics that work with established levels

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September 2013 hospitalitydesign.com

of performance requirements. Crypton has a
network of more than 60 trusted distributors who
sell Crypton products worldwide.

Why does partnership mean to your
company today?

Crypton’s business is based on working with
licensed American mills, and a distributor
network of 60 companies’. We work closely with
each distributor and their sales force supporting
them with extensive product training as well as
through innovative marketing initiatives.

How would you describe your business in
one sentence?
Crypton invents, patents and markets the proven
and trusted performance fabrics and related
technologies worldwide.

What else should we know about your
company?

Crypton has been in contract environments
for 20 years. During that time, we have
developed a culture that celebrates relationships,
inventiveness and superior service. For design
situations that do not require a moisture barrier,
we developed INCASE, a product that has set
the standard for alternative stain and microbial
treatments. Additionally, Crypton encompasses
an extended line of products -- from Crypton
Wall, to Crypton Carpet, Crypton Mattress and
protectors as well as Crypton’s complete line of
cleaners.
http://www.hospitalitydesign.com
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