Hospitality Design - October 2013 - 108

3
4
downtown sensibility. Our chef [Christopher
Cippolone] also brings the same techniques.
They honor the classics, but add their own
quirky, personal touches.”
For Goto, the challenge was daunting:
to create a new identity in a preexisting,
5,000-square-foot space with a three-month
time limit, “start to finish,” on a “fairly
limited budget.” For inspiration, Goto went
immediately to the restaurant’s name.
“Piora is Korean for ‘blossom,’” she explains,
“something that goes from nothing to
something beautiful.”
Her most prominent realization of that
metaphor is a line drawing brought to life
throughout the restaurant and that has
since “become part of the DNA of Piora’s
branding.” The three different lines —“a
raised line, a wavy line of charcoal, and a
slightly metallic painted green line”—weave
together to suggest petals and vines. The

108

October 2013 hospitalitydesign.com

sinuous lines dominate the walls of the front
and back rooms and are meant to subtly pull
the guest from one room to another.
According to Kim, the front bar room
is meant to be the busy, lively space, while
the back offers a more serene experience.
“We wanted the front room to resemble a
gentleman’s jewel box,” says Goto, “with
walnut, smoky bronze mirrored glass,
and hidden lighting to allow for a magical
glow.” The stone for the bartop is white-gray
charcoal granite that was honed “to give it a
sensual softness.”
The dining room walls are dominated by
Goto’s understated blossom symbol and large
windows that offer a dazzling garden view,
a quite literal counterpart to Goto’s stylized
symbols. She custom designed the furniture,
walnut chairs and tables that offer a linear,
architectural feel in contrast to the drawing’s
sensual lines. There are no tablecloths:


http://www.hospitalitydesign.com

Table of Contents for the Digital Edition of Hospitality Design - October 2013

Contents
Hospitality Design - October 2013 - Intro
Hospitality Design - October 2013 - Cover1
Hospitality Design - October 2013 - Cover2
Hospitality Design - October 2013 - 1
Hospitality Design - October 2013 - 2
Hospitality Design - October 2013 - 3
Hospitality Design - October 2013 - 4
Hospitality Design - October 2013 - 5
Hospitality Design - October 2013 - 6
Hospitality Design - October 2013 - 7
Hospitality Design - October 2013 - 8
Hospitality Design - October 2013 - 9
Hospitality Design - October 2013 - 10
Hospitality Design - October 2013 - 11
Hospitality Design - October 2013 - 12
Hospitality Design - October 2013 - 13
Hospitality Design - October 2013 - 14
Hospitality Design - October 2013 - 15
Hospitality Design - October 2013 - 16
Hospitality Design - October 2013 - Contents
Hospitality Design - October 2013 - 18
Hospitality Design - October 2013 - 19
Hospitality Design - October 2013 - 20
Hospitality Design - October 2013 - 21
Hospitality Design - October 2013 - 22
Hospitality Design - October 2013 - 23
Hospitality Design - October 2013 - 24
Hospitality Design - October 2013 - 25
Hospitality Design - October 2013 - 26
Hospitality Design - October 2013 - 27
Hospitality Design - October 2013 - 28
Hospitality Design - October 2013 - 29
Hospitality Design - October 2013 - 30
Hospitality Design - October 2013 - 31
Hospitality Design - October 2013 - 32
Hospitality Design - October 2013 - 33
Hospitality Design - October 2013 - 34
Hospitality Design - October 2013 - 35
Hospitality Design - October 2013 - 36
Hospitality Design - October 2013 - 37
Hospitality Design - October 2013 - 38
Hospitality Design - October 2013 - 39
Hospitality Design - October 2013 - 40
Hospitality Design - October 2013 - 41
Hospitality Design - October 2013 - 42
Hospitality Design - October 2013 - 43
Hospitality Design - October 2013 - 44
Hospitality Design - October 2013 - 45
Hospitality Design - October 2013 - 46
Hospitality Design - October 2013 - 47
Hospitality Design - October 2013 - 48
Hospitality Design - October 2013 - 49
Hospitality Design - October 2013 - 50
Hospitality Design - October 2013 - 51
Hospitality Design - October 2013 - 52
Hospitality Design - October 2013 - 53
Hospitality Design - October 2013 - 54
Hospitality Design - October 2013 - 55
Hospitality Design - October 2013 - 56
Hospitality Design - October 2013 - 57
Hospitality Design - October 2013 - 58
Hospitality Design - October 2013 - 59
Hospitality Design - October 2013 - 60
Hospitality Design - October 2013 - 61
Hospitality Design - October 2013 - 62
Hospitality Design - October 2013 - 63
Hospitality Design - October 2013 - 64
Hospitality Design - October 2013 - 65
Hospitality Design - October 2013 - 66
Hospitality Design - October 2013 - 67
Hospitality Design - October 2013 - 68
Hospitality Design - October 2013 - 69
Hospitality Design - October 2013 - 70
Hospitality Design - October 2013 - 71
Hospitality Design - October 2013 - 72
Hospitality Design - October 2013 - 73
Hospitality Design - October 2013 - 74
Hospitality Design - October 2013 - 75
Hospitality Design - October 2013 - 76
Hospitality Design - October 2013 - 77
Hospitality Design - October 2013 - 78
Hospitality Design - October 2013 - 79
Hospitality Design - October 2013 - 80
Hospitality Design - October 2013 - 81
Hospitality Design - October 2013 - 82
Hospitality Design - October 2013 - 83
Hospitality Design - October 2013 - 84
Hospitality Design - October 2013 - 85
Hospitality Design - October 2013 - 86
Hospitality Design - October 2013 - 87
Hospitality Design - October 2013 - 88
Hospitality Design - October 2013 - 89
Hospitality Design - October 2013 - 90
Hospitality Design - October 2013 - 91
Hospitality Design - October 2013 - 92
Hospitality Design - October 2013 - 93
Hospitality Design - October 2013 - 94
Hospitality Design - October 2013 - 95
Hospitality Design - October 2013 - 96
Hospitality Design - October 2013 - 97
Hospitality Design - October 2013 - 98
Hospitality Design - October 2013 - 99
Hospitality Design - October 2013 - 100
Hospitality Design - October 2013 - 101
Hospitality Design - October 2013 - 102
Hospitality Design - October 2013 - 103
Hospitality Design - October 2013 - 104
Hospitality Design - October 2013 - 105
Hospitality Design - October 2013 - 106
Hospitality Design - October 2013 - 107
Hospitality Design - October 2013 - 108
Hospitality Design - October 2013 - 109
Hospitality Design - October 2013 - 110
Hospitality Design - October 2013 - 111
Hospitality Design - October 2013 - 112
Hospitality Design - October 2013 - 113
Hospitality Design - October 2013 - 114
Hospitality Design - October 2013 - 115
Hospitality Design - October 2013 - 116
Hospitality Design - October 2013 - 117
Hospitality Design - October 2013 - 118
Hospitality Design - October 2013 - 119
Hospitality Design - October 2013 - 120
Hospitality Design - October 2013 - 121
Hospitality Design - October 2013 - 122
Hospitality Design - October 2013 - 123
Hospitality Design - October 2013 - 124
Hospitality Design - October 2013 - 125
Hospitality Design - October 2013 - 126
Hospitality Design - October 2013 - 127
Hospitality Design - October 2013 - 128
Hospitality Design - October 2013 - Cover3
Hospitality Design - October 2013 - Cover4
https://www.nxtbook.com/nxtbooks/hd/201805
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https://www.nxtbook.com/nxtbooks/nielsen/hd_201312
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https://www.nxtbook.com/nxtbooks/nielsen/hd_200904
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