Hospitality Design - November 2013 - 61

perspectives

for traveling; and are shrouded in the small
details: from postcards to chairs found in
Parisian markets. "We believe our restaurants
are an organic part of the city, like a landmark,"
Belyavskiy points out. Take GPF's newest:
Favourite Place 22.13 in Moscow's center near
the Red Square. The second outpost of the
brand (the first opened in St. Petersburg two
years ago), the concept is all about travel. "Each
season the 22.13 team goes to a different city,
be it Berlin, Mumbai, or Hong Kong, and bring
back a new seasonal menu and accessories from
the city's various markets to recreate the right
atmosphere," explains Belyavskiy.
Like the New York outpost, Saxon + Parole
Moscow has a modernist sensibility blended
with an equine theme, taking inspiration from
the horse stables that used to line the streets of
downtown Manhattan in the late 1800s. Say the
AvroKO partners: "The space is adorned with
Americana elements while celebrating classic
Russian architectural details of the same late

places moscow

nineteenth century-era ornate plaster ceilings-
marble fireplaces, stable woods, woolen horse
blankets, ceramic tiles, and chandeliers from
New York."
The layout pushes the conventional bar
scene in Russia. "It's difficult to drive a bar
culture within a restaurant," says Farmerie.
"There are bars and then there are restaurants,
but there are not bars in restaurants that work
very well yet." But at Saxon + Parole, a large
watering hole takes center stage. "Changes [in
the dining scene in Moscow] are coming. There
are new gastronomic spots opening, as there is
a new wave of guests looking for spots with nice
food, an easy atmosphere, lovely service, and
fair prices. We want our guests to enjoy a dining
experience with positive and crowded vibes at
the bar," Belyavskiy says.
And he's hoping Saxon + Parole-a mixture
of the best practices from GPF and AvroKO-
sets a new standard for the city. "It's been a great
experience and challenge at the same time. I

6. The white and wood
filled dining room at
Schastye in Moscow.

believe the American way of management is
more effective than the Russian way, and I want
to implement it here. I call it a new religion of
Russian hospitality. It's a neighborhood location
and a destination at the same time."

>


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Table of Contents for the Digital Edition of Hospitality Design - November 2013

Table of Contents
Hospitality Design - November 2013 - Intro
Hospitality Design - November 2013 - Cover1
Hospitality Design - November 2013 - Cover2
Hospitality Design - November 2013 - 1
Hospitality Design - November 2013 - 2
Hospitality Design - November 2013 - 3
Hospitality Design - November 2013 - 4
Hospitality Design - November 2013 - 5
Hospitality Design - November 2013 - 6
Hospitality Design - November 2013 - 7
Hospitality Design - November 2013 - 8
Hospitality Design - November 2013 - 9
Hospitality Design - November 2013 - 10
Hospitality Design - November 2013 - 11
Hospitality Design - November 2013 - 12
Hospitality Design - November 2013 - 13
Hospitality Design - November 2013 - 14
Hospitality Design - November 2013 - 15
Hospitality Design - November 2013 - 16
Hospitality Design - November 2013 - 17
Hospitality Design - November 2013 - 18
Hospitality Design - November 2013 - 19
Hospitality Design - November 2013 - 20
Hospitality Design - November 2013 - Table of Contents
Hospitality Design - November 2013 - 22
Hospitality Design - November 2013 - 23
Hospitality Design - November 2013 - 24
Hospitality Design - November 2013 - 25
Hospitality Design - November 2013 - 26
Hospitality Design - November 2013 - 27
Hospitality Design - November 2013 - 28
Hospitality Design - November 2013 - 29
Hospitality Design - November 2013 - 30
Hospitality Design - November 2013 - 31
Hospitality Design - November 2013 - 32
Hospitality Design - November 2013 - 33
Hospitality Design - November 2013 - 34
Hospitality Design - November 2013 - 35
Hospitality Design - November 2013 - 36
Hospitality Design - November 2013 - 37
Hospitality Design - November 2013 - 38
Hospitality Design - November 2013 - 39
Hospitality Design - November 2013 - 40
Hospitality Design - November 2013 - 41
Hospitality Design - November 2013 - 42
Hospitality Design - November 2013 - 43
Hospitality Design - November 2013 - 44
Hospitality Design - November 2013 - 45
Hospitality Design - November 2013 - 46
Hospitality Design - November 2013 - 47
Hospitality Design - November 2013 - 48
Hospitality Design - November 2013 - 49
Hospitality Design - November 2013 - 50
Hospitality Design - November 2013 - 51
Hospitality Design - November 2013 - 52
Hospitality Design - November 2013 - 53
Hospitality Design - November 2013 - 54
Hospitality Design - November 2013 - 55
Hospitality Design - November 2013 - 56
Hospitality Design - November 2013 - 57
Hospitality Design - November 2013 - 58
Hospitality Design - November 2013 - 59
Hospitality Design - November 2013 - 60
Hospitality Design - November 2013 - 61
Hospitality Design - November 2013 - 62
Hospitality Design - November 2013 - 63
Hospitality Design - November 2013 - 64
Hospitality Design - November 2013 - 65
Hospitality Design - November 2013 - 66
Hospitality Design - November 2013 - 67
Hospitality Design - November 2013 - 68
Hospitality Design - November 2013 - 69
Hospitality Design - November 2013 - 70
Hospitality Design - November 2013 - 71
Hospitality Design - November 2013 - 72
Hospitality Design - November 2013 - 73
Hospitality Design - November 2013 - 74
Hospitality Design - November 2013 - 75
Hospitality Design - November 2013 - 76
Hospitality Design - November 2013 - 77
Hospitality Design - November 2013 - 78
Hospitality Design - November 2013 - 79
Hospitality Design - November 2013 - 80
Hospitality Design - November 2013 - 81
Hospitality Design - November 2013 - 82
Hospitality Design - November 2013 - 83
Hospitality Design - November 2013 - 84
Hospitality Design - November 2013 - 85
Hospitality Design - November 2013 - 86
Hospitality Design - November 2013 - 87
Hospitality Design - November 2013 - 88
Hospitality Design - November 2013 - 89
Hospitality Design - November 2013 - 90
Hospitality Design - November 2013 - 91
Hospitality Design - November 2013 - 92
Hospitality Design - November 2013 - 93
Hospitality Design - November 2013 - 94
Hospitality Design - November 2013 - 95
Hospitality Design - November 2013 - 96
Hospitality Design - November 2013 - 97
Hospitality Design - November 2013 - 98
Hospitality Design - November 2013 - 99
Hospitality Design - November 2013 - 100
Hospitality Design - November 2013 - 101
Hospitality Design - November 2013 - 102
Hospitality Design - November 2013 - 103
Hospitality Design - November 2013 - 104
Hospitality Design - November 2013 - 105
Hospitality Design - November 2013 - 106
Hospitality Design - November 2013 - 107
Hospitality Design - November 2013 - 108
Hospitality Design - November 2013 - 109
Hospitality Design - November 2013 - 110
Hospitality Design - November 2013 - 111
Hospitality Design - November 2013 - 112
Hospitality Design - November 2013 - 113
Hospitality Design - November 2013 - 114
Hospitality Design - November 2013 - 115
Hospitality Design - November 2013 - 116
Hospitality Design - November 2013 - 117
Hospitality Design - November 2013 - 118
Hospitality Design - November 2013 - 119
Hospitality Design - November 2013 - 120
Hospitality Design - November 2013 - Cover3
Hospitality Design - November 2013 - Cover4
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