Hospitality Design - November 2013 - 70

The ultimate connectivity...how do you
think Airbnb is changing the hospitality
landscape?
The bad news is the biggest disruptive
innovators came along about twelve or fifteen
years ago, and those were called Expedia and
Priceline. In terms of disruptive innovators,
those guys completely changed the financial
model for the hotel industry. With Airbnb, all
the founders did was tap into something that's
been happening for centuries with technology
enabling a person in Los Angeles to stay with
someone in Mumbai. In the past, how would
you ever know whom to stay with in Mumbai?
The reason I think it's a long-term trend
is that there are millions and millions of beds
around the world sitting idle. From a global
perspective, I think the shared economy
and the idea of using our resources more
intelligently, thoughtfully, and strategically is
critical. Whether it's sharing car services or
homes like Airbnb is, it's good for the overall
ecological footprint. There is also an economic
piece to it, which is that it's less expensive to
stay with someone in their home than it is in
a hotel, and I think that's appealing. The other
side of it-the part of the equation a lot of
people don't think of-is that in Europe, where
over half of Airbnb's business comes from,
there are tens of thousands of families going
through financial hardships. The only way

6. The wood cabins at this
home in Chile's Elqui
Valley are more akin to
observatories, in which to
scope out the surrounding
geodesic domes.

6
they're getting through it right now is because
they have figured out how to unlock a resource:
an extra bedroom or two.
At the heart of it, the number one thing that
I think defines why Airbnb is a long-term trend
is that people more and more want to have an
experience that's personal, local, and doesn't
feel institutionalized. Here's my theory about
hospitality in that respect: I think the truth is
the more scared you are about travel, the more
you want to stay at a Holiday Inn. What I mean
by that is that the more you're worried about
something, the more you want something
that's just going to assure you. That's what the
hotel chains provide: a consistent, predictable
experience. But the more that we have a

sophisticated world traveler who goes to a lot of
different places, having a more consistent and
more predictable experience is something that,
from a psychological perspective, doesn't add
much value. There's a diminishing return on
that at some point, and what people look for is
the personalization and the experience that, as
I said earlier, allows you to share on Facebook.
No one is going to share their Holiday Inn
guestroom photo on Facebook-and if they do,
they're boring.

What do you feel is Airbnb's social
currency?

In the long run Airbnb's greatest asset is
that it has hundreds of thousands of listings
around the world and many diverse guests. We
can match you better because we know your
tastes and your interests. There are twentyfive thousand listings in Paris, but we can
say, 'We know you well. You just stayed with
us in Berlin and Barcelona and you were in
New York with us last year. We know exactly
what you like.' The more we can do that, the
more we can become not just your concierge
but your curator at helping you make good,
personalized, customized choices. Then we
have become something that the hospitality
industry has never been able to do all that well.
In the next three years I hope we sort of
shock the world in terms of how we become
better than Amazon or Netflix in being able
to understand what your needs are, and
in the context of hospitality-an intimate
product choice-be able to deliver products or
experiences that you feel like, 'Wow, this is the
perfect habitat for me.' Does that make sense?

I love that-the perfect habitat.

I was the CEO of my company for twenty-four
years and I loved it. I had a lot of control and a
great group of people around to support me. It's
interesting at age fifty-three to be in a position
where I'm not the CEO. It's a nice experience
to be part of a team that's creating something
as dynamic as this, supporting something that's
much bigger than me. hd


http://www.innreflections.com http://www.innreflections.com

Table of Contents for the Digital Edition of Hospitality Design - November 2013

Table of Contents
Hospitality Design - November 2013 - Intro
Hospitality Design - November 2013 - Cover1
Hospitality Design - November 2013 - Cover2
Hospitality Design - November 2013 - 1
Hospitality Design - November 2013 - 2
Hospitality Design - November 2013 - 3
Hospitality Design - November 2013 - 4
Hospitality Design - November 2013 - 5
Hospitality Design - November 2013 - 6
Hospitality Design - November 2013 - 7
Hospitality Design - November 2013 - 8
Hospitality Design - November 2013 - 9
Hospitality Design - November 2013 - 10
Hospitality Design - November 2013 - 11
Hospitality Design - November 2013 - 12
Hospitality Design - November 2013 - 13
Hospitality Design - November 2013 - 14
Hospitality Design - November 2013 - 15
Hospitality Design - November 2013 - 16
Hospitality Design - November 2013 - 17
Hospitality Design - November 2013 - 18
Hospitality Design - November 2013 - 19
Hospitality Design - November 2013 - 20
Hospitality Design - November 2013 - Table of Contents
Hospitality Design - November 2013 - 22
Hospitality Design - November 2013 - 23
Hospitality Design - November 2013 - 24
Hospitality Design - November 2013 - 25
Hospitality Design - November 2013 - 26
Hospitality Design - November 2013 - 27
Hospitality Design - November 2013 - 28
Hospitality Design - November 2013 - 29
Hospitality Design - November 2013 - 30
Hospitality Design - November 2013 - 31
Hospitality Design - November 2013 - 32
Hospitality Design - November 2013 - 33
Hospitality Design - November 2013 - 34
Hospitality Design - November 2013 - 35
Hospitality Design - November 2013 - 36
Hospitality Design - November 2013 - 37
Hospitality Design - November 2013 - 38
Hospitality Design - November 2013 - 39
Hospitality Design - November 2013 - 40
Hospitality Design - November 2013 - 41
Hospitality Design - November 2013 - 42
Hospitality Design - November 2013 - 43
Hospitality Design - November 2013 - 44
Hospitality Design - November 2013 - 45
Hospitality Design - November 2013 - 46
Hospitality Design - November 2013 - 47
Hospitality Design - November 2013 - 48
Hospitality Design - November 2013 - 49
Hospitality Design - November 2013 - 50
Hospitality Design - November 2013 - 51
Hospitality Design - November 2013 - 52
Hospitality Design - November 2013 - 53
Hospitality Design - November 2013 - 54
Hospitality Design - November 2013 - 55
Hospitality Design - November 2013 - 56
Hospitality Design - November 2013 - 57
Hospitality Design - November 2013 - 58
Hospitality Design - November 2013 - 59
Hospitality Design - November 2013 - 60
Hospitality Design - November 2013 - 61
Hospitality Design - November 2013 - 62
Hospitality Design - November 2013 - 63
Hospitality Design - November 2013 - 64
Hospitality Design - November 2013 - 65
Hospitality Design - November 2013 - 66
Hospitality Design - November 2013 - 67
Hospitality Design - November 2013 - 68
Hospitality Design - November 2013 - 69
Hospitality Design - November 2013 - 70
Hospitality Design - November 2013 - 71
Hospitality Design - November 2013 - 72
Hospitality Design - November 2013 - 73
Hospitality Design - November 2013 - 74
Hospitality Design - November 2013 - 75
Hospitality Design - November 2013 - 76
Hospitality Design - November 2013 - 77
Hospitality Design - November 2013 - 78
Hospitality Design - November 2013 - 79
Hospitality Design - November 2013 - 80
Hospitality Design - November 2013 - 81
Hospitality Design - November 2013 - 82
Hospitality Design - November 2013 - 83
Hospitality Design - November 2013 - 84
Hospitality Design - November 2013 - 85
Hospitality Design - November 2013 - 86
Hospitality Design - November 2013 - 87
Hospitality Design - November 2013 - 88
Hospitality Design - November 2013 - 89
Hospitality Design - November 2013 - 90
Hospitality Design - November 2013 - 91
Hospitality Design - November 2013 - 92
Hospitality Design - November 2013 - 93
Hospitality Design - November 2013 - 94
Hospitality Design - November 2013 - 95
Hospitality Design - November 2013 - 96
Hospitality Design - November 2013 - 97
Hospitality Design - November 2013 - 98
Hospitality Design - November 2013 - 99
Hospitality Design - November 2013 - 100
Hospitality Design - November 2013 - 101
Hospitality Design - November 2013 - 102
Hospitality Design - November 2013 - 103
Hospitality Design - November 2013 - 104
Hospitality Design - November 2013 - 105
Hospitality Design - November 2013 - 106
Hospitality Design - November 2013 - 107
Hospitality Design - November 2013 - 108
Hospitality Design - November 2013 - 109
Hospitality Design - November 2013 - 110
Hospitality Design - November 2013 - 111
Hospitality Design - November 2013 - 112
Hospitality Design - November 2013 - 113
Hospitality Design - November 2013 - 114
Hospitality Design - November 2013 - 115
Hospitality Design - November 2013 - 116
Hospitality Design - November 2013 - 117
Hospitality Design - November 2013 - 118
Hospitality Design - November 2013 - 119
Hospitality Design - November 2013 - 120
Hospitality Design - November 2013 - Cover3
Hospitality Design - November 2013 - Cover4
http://www.nxtbook.com/nxtbooks/hd/201805
http://www.nxtbook.com/nxtbooks/hd/201803
http://www.nxtbook.com/nxtbooks/hd/201802
http://www.nxtbook.com/nxtbooks/hd/201801
http://www.nxtbook.com/nxtbooks/hd/201712
http://www.nxtbook.com/nxtbooks/hd/201711
http://www.nxtbook.com/nxtbooks/hd/201710
http://www.nxtbook.com/nxtbooks/hd/201709
http://www.nxtbook.com/nxtbooks/hd/201708
http://www.nxtbook.com/nxtbooks/hd/201707
http://www.nxtbook.com/nxtbooks/hd/201706
http://www.nxtbook.com/nxtbooks/hd/201705
http://www.nxtbook.com/nxtbooks/hd/20170304
http://www.nxtbook.com/nxtbooks/hd/201702
http://www.nxtbook.com/nxtbooks/hd/201701
http://www.nxtbook.com/nxtbooks/hd/201612
http://www.nxtbook.com/nxtbooks/hd/201611
http://www.nxtbook.com/nxtbooks/hd/201610
http://www.nxtbook.com/nxtbooks/hd/201609
http://www.nxtbook.com/nxtbooks/hd/201608
http://www.nxtbook.com/nxtbooks/hd/201607
http://www.nxtbook.com/nxtbooks/hd/201606
http://www.nxtbook.com/nxtbooks/hd/201605
http://www.nxtbook.com/nxtbooks/hd/20160304
http://www.nxtbook.com/nxtbooks/hd/20160102
http://www.nxtbook.com/nxtbooks/hd/201512
http://www.nxtbook.com/nxtbooks/hd/201511
http://www.nxtbook.com/nxtbooks/hd/201510
http://www.nxtbook.com/nxtbooks/hd/201509
http://www.nxtbook.com/nxtbooks/hd/201508
http://www.nxtbook.com/nxtbooks/hd/201507
http://www.nxtbook.com/nxtbooks/hd/201506
http://www.nxtbook.com/nxtbooks/hd/expo2015_showguide
http://www.nxtbook.com/nxtbooks/hd/201505
http://www.nxtbook.com/nxtbooks/hd/20150304
http://www.nxtbook.com/nxtbooks/hd/20150102
http://www.nxtbook.com/nxtbooks/hd/201412
http://www.nxtbook.com/nxtbooks/hd/201411
http://www.nxtbook.com/nxtbooks/hd/201410
http://www.nxtbook.com/nxtbooks/hd/201409
http://www.nxtbook.com/nxtbooks/hd/201408
http://www.nxtbook.com/nxtbooks/hd/201407
http://www.nxtbook.com/nxtbooks/hd/201406
http://www.nxtbook.com/nxtbooks/hd/20140506
http://www.nxtbook.com/nxtbooks/hd/expo2014_showguide
http://www.nxtbook.com/nxtbooks/hd/20140304
http://www.nxtbook.com/nxtbooks/hd/20140102
http://www.nxtbook.com/nxtbooks/nielsen/hd_201312
http://www.nxtbook.com/nxtbooks/nielsen/hd_201311
http://www.nxtbook.com/nxtbooks/nielsen/hd_201310
http://www.nxtbook.com/nxtbooks/nielsen/hd_201309
http://www.nxtbook.com/nxtbooks/nielsen/hd_201308
http://www.nxtbook.com/nxtbooks/nielsen/hd_201307
http://www.nxtbook.com/nxtbooks/nielsen/hd_201306
http://www.nxtbook.com/nxtbooks/nielsen/hd_201305
http://www.nxtbook.com/nxtbooks/nielsen/hd_20130304
http://www.nxtbook.com/nxtbooks/nielsen/hd_20130102
http://www.nxtbook.com/nxtbooks/nielsen/hd_201212
http://www.nxtbook.com/nxtbooks/nielsen/hd_201211
http://www.nxtbook.com/nxtbooks/nielsen/hd_201210
http://www.nxtbook.com/nxtbooks/nielsen/hd_201209
http://www.nxtbook.com/nxtbooks/nielsen/hd_201208
http://www.nxtbook.com/nxtbooks/nielsen/hd_201207
http://www.nxtbook.com/nxtbooks/nielsen/hd_20120506
http://www.nxtbook.com/nxtbooks/nielsen/hd_201204
http://www.nxtbook.com/nxtbooks/nielsen/hd_201203
http://www.nxtbook.com/nxtbooks/nielsen/hd_20120102
http://www.nxtbook.com/nxtbooks/nielsen/hd_201112
http://www.nxtbook.com/nxtbooks/nielsen/hd_201111
http://www.nxtbook.com/nxtbooks/nielsen/hd_201110
http://www.nxtbook.com/nxtbooks/nielsen/hd_201109
http://www.nxtbook.com/nxtbooks/nielsen/hd_201108
http://www.nxtbook.com/nxtbooks/nielsen/hd_201107
http://www.nxtbook.com/nxtbooks/nielsen/hd_20110506
http://www.nxtbook.com/nxtbooks/nielsen/hd_201104
http://www.nxtbook.com/nxtbooks/nielsen/hd_201103
http://www.nxtbook.com/nxtbooks/nielsen/hd_20110102
http://www.nxtbook.com/nxtbooks/nielsen/hd_20101112
http://www.nxtbook.com/nxtbooks/nielsen/hd_201010
http://www.nxtbook.com/nxtbooks/nielsen/hd_201009
http://www.nxtbook.com/nxtbooks/nielsen/hd_201008
http://www.nxtbook.com/nxtbooks/nielsen/hd_201007
http://www.nxtbook.com/nxtbooks/nielsen/hd_20100506
http://www.nxtbook.com/nxtbooks/nielsen/hd_201004
http://www.nxtbook.com/nxtbooks/nielsen/hd_201003
http://www.nxtbook.com/nxtbooks/nielsen/hd_201001
http://www.nxtbook.com/nxtbooks/nielsen/hd_200912
http://www.nxtbook.com/nxtbooks/nielsen/hd_200911
http://www.nxtbook.com/nxtbooks/nielsen/hd_200910
http://www.nxtbook.com/nxtbooks/nielsen/hd_200909
http://www.nxtbook.com/nxtbooks/nielsen/hd_200908
http://www.nxtbook.com/nxtbooks/nielsen/hd_200907
http://www.nxtbook.com/nxtbooks/nielsen/hd_20090506
http://www.nxtbook.com/nxtbooks/nielsen/hd_200904
http://www.nxtbookMEDIA.com