Impressions - September 2009 - (Page 36)

The Stormtech Epsilon H2Xtreme from S&S Activewear is a hooded softshell jacket. H2X technology makes it breathable and waterproof. The shell is 95% nylon ripstop/5% Lycra spandex. It has a full-length inner draft flap with waterproof front zippers, laminated and bonded cuff tabs, a bonded, laser-cut left arm pocket with waterproof zippers and embossed logo detailing on the right sleeve. An external chest pocket has an audio port for CD or MP3 players. Adult sizes S-3XL are available in a range of colors. often perform poorly compared to traditional tones. For instance, Sportsmaster Apparel by Standard Mfg. had introduced yellow to its Traveler line, as well as pink to its windshirt lineup, but neither was a big seller. “New colors don’t sell well in outerwear,” Arkelian says. “We stick with the basics: black, navy, royal and red.” Safety apparel is an exception. Game Sportswear added two jacket styles with fluorescent colors and black reflective stripes on the bottoms — and both are selling well in the booming emergency response market. “The government has mandated these high visibility standards,” Tandler explains. “But in our No. 1 seller, the Three Seasons jacket, the fire department buys navy and the police buy black.” Hartwell added a color block jacket made from polyester-bonded fleece and 5% Lycra spandex. “Color block is new for us in outerwear,” Schardt says. “It’s become more popular due to companies like The North Face, which introduced it several years ago.” For more information or to comment on this article, e-mail Terry at tmurphy@ impressionsmag.com. Use Info•Action #305 at impressionsmag.com mag.com Directory of Services Impressionsmag.com/news Impressionsmag.com/business Impressionsmag.com/screenprinting Impressionsmag.com/embroidery Impressionsmag.com/digitaldecorating Impressionsmag.com/promoproducts Impressionsmag.com/events Impressionsmag.com/newsletter Impressionsmag.com/productguide Impressionsmag.com/promoimpressions Impressionsmag.com/catalogcentral GarmentGuide.com Impressionsmag.com/infoaction T-shirtForums.com Impressionsmag.com/reports Impressionsmag.com/pubs Impressionsmag.com/university ISSshows.com Promoapparelexpo.com >> Industry News >> Decorated Apparel Business >> Screen Printing >> Embroidery >> Digital Decorating >> Promotional Products >> Events >> The Impressions Newsletter >> The Impressions Product Guide >> Promotional Impressions >> Catalog Central >> GarmentGuide.com >> Info Action >> Forum >> Reports & Analysis >> Publications >> Impressions University >> Imprinted Sportswear Shows >> Promotional Apparel Expo ews Apparel Business nting y corating al Products ssions Newsletter ssions Product Guide al Impressions entral uide.com n Analysis ns ns University Sportswear Shows nal Apparel Expo Impressionsmag.com/news Impressionsmag.com/business Impressionsmag.com/screenprinting Impressionsmag.com/embroidery Impressionsmag.com/digitaldecorating Impressionsmag.com/promoproducts Impressionsmag.com/events Impressionsmag.com/newsletter Impressionsmag.com/productguide Impressionsmag.com/promoimpressions Impressionsmag.com/catalogcentral GarmentGuide.com Impressionsmag.com/infoaction T-shirtForums.com Impressionsmag.com/reports Impressionsmag.com/pubs Impressionsmag.com/university ISSshows.com Promoapparelexpo.com Use Info•Action #26 at impressionsmag.com See us at ISS Altlanta and Ft. Worth Impressions >> September 2009 impressionsmag.com http://www.impressionsmag.com http://www.impressionsmag.com http://www.Impressionsmag.com/news http://www.Impressionsmag.com/business http://www.Impressionsmag.com/screenprinting http://www.Impressionsmag.com/embroidery http://www.Impressionsmag.com/digitaldecorating http://www.Impressionsmag.com/promoproducts http://www.Impressionsmag.com/events http://www.Impressionsmag.com/newsletter http://www.Impressionsmag.com/productguide http://www.Impressionsmag.com/promoimpressions http://www.boxercraft.com/sample http://www.Impressionsmag.com/catalogcentral http://www.GarmentGuide.com http://www.GarmentGuide.com http://www.Impressionsmag.com/infoaction http://www.T-shirtForums.com http://www.boxercraft.com/sample http://www.Impressionsmag.com/reports http://www.Impressionsmag.com/pubs http://www.Impressionsmag.com/university http://www.ISSshows.com http://www.Promoapparelexpo.com http://www.impressionsmag.com http://www.impressionsmag.com

Table of Contents for the Digital Edition of Impressions - September 2009

Impressions - September 2009
Contents
First Impressions
FYI
Product Gallery
Decorators Open Up on DTG Workflow, Profits
Jacket Sales Stay Warm
Online Directory
Diversifying Your Customer Base
Graphics & Design
For Screen Printers Only
Business to Business
Classifieds
Ad Index
On Design

Impressions - September 2009