Impressions - January 2010 - (Page 44)

Increase By Josh Ellsworth, Contributing Writer Visibility OF YOUR WEB SITE necting your keywords. Basically, you want to get as specific as possible. Below, we’ve connected keywords to be more specific about the type of onesies sold at this Web site. All results were compiled as of press time from Google. inding an online presence can be challenging for a decorator. While some businesses specialize at it, others get lost in the shuffle or — in some cases — don’t even make an attempt. This article will decipher some of the ways to get your business online and bring it to the top of search engines. Before implementing any of these strategies, it’s important to make sure your Web site is worth being found — and you also want to be ready to capitalize on visits. At press time, according to Alexa.com, two of the top three most-visited Web sites were search engines — Google (No. 1) and Yahoo (No. 3). Social network Facebook was No. 2. You want your Web site to show up in the results when potential buyers search on Google or Yahoo. The secret to success is smart use of “keywords.” Follow these expert techniques to help search engines find you. Here’s the catch: Every time someone clicks on your listing, you pay a fee — and that fee varies greatly based on what other businesses have bid for the same keyword. If you are looking for a few changes to make right away, take the suggestions below: • Page Titles: The page titles on your individual Web pages should contain relevant keywords. When you are on my site — joshellsworth.com — and click on the link to a blog post titled, “Why to Buy a Vinyl Cutter,” you will notice the URL for that page is joshellsworth.com/2009/08/31/ gx-24-vinyl-cutter/. “Gx-24-vinyl-cutter,” the relevant portion of the page title. If someone Googles “GX-24 vinyl cutter,” they may end up at this post on my site. • Keywords Within Content: When writing descriptions and copy, use your keywords, but make sure to use them in normal sentences. If you simply repetitively list keywords, you may get blacklisted with search engines, as that can be considered “spamming.” • Dynamic content: Static content remains unchanged, and dynamic content is the opposite. A blog is one of the best ways to integrate dynamic content. Incorporate news, articles, reviews, releases and the like that are include your keywords. To read an extended version of this article that provides more information on paid searches, as well as image and video searches, visit impressionsmag.com/webtraffic. Josh Ellsworth, sales manager of Stahls’ CAD-CUT Direct, has been in the industry for 10 years. Josh speaks regularly at ISS shows and continues his educational efforts through his Web site, joshellsworth.com. For more information or to comment on this article, e-mail Josh at josh@cadcutdirect.com. impressions impressionsmag.com REFINED KEYWORDS: • “Personalized Onesies” = 3 million sites indexed • “Embroidered Onesies” = 8.65 million sites indexed • “Embroidered Newborn Onesies” = 684,000 sites indexed Do you see the change in dynamics? Do this with all KEYWORDS: IDENTIFY, REFINE & CONNECT A keyword is something relevant to what you sell — a single word or phrase that someone looking for exactly what you sell might type into a major search engine. The goal is to have your Web site link show up in the top 10 results under your keywords, and then capitalize on the resulting traffic. Get started by typing a list of keywords. For example, for a Web site selling decorated baby apparel, that list may look like this: Keywords: Baby, Apparel, Onesie, Clothes, T-Shirt, Bib, Toddler, Customized, Embroidered, Screen Printing, Monogrammed, Personalized, Kids, Socks, Cloth Diapers, Diaper Bags, Baby Carrier, Sleeper, Newborn, Girl, Boy, Birth This list is a great start, but if someone types “onesies” into Google, your site will have to outrank millions competitive listings (as of press time) to show up in the top 10 with the organic (as opposed to paid) search results. I recommend listing your keywords, and then refining and con44 Impressions >> January 2010 A Google.com search for “Personalized Onesies” returns more than 3 million results. Refining and connecting your keywords winnows the potential list of available Web sites. of your keywords and get specific. Research shows that you’ll get more qualified traffic and ultimately more buying click-throughs. ORGANIC VS. PAID SEARCH The type of search discussed to this point is “organic” — it doesn’t cost anything except your time and energy to refine the keywords you put onto your Web site. Paid search, or “pay-per-click,” is a shortcut to those results. You can open an Adwords account with Google and, in an hour, have a campaign that places you at the very top of the sponsored or paid search results. http://www.joshellsworth.com http://www.Alexa.com http://www.joshellsworth.com/2009/08/31/gx-24-vinyl-cutter/ http://www.joshellsworth.com/2009/08/31/gx-24-vinyl-cutter/ http://www.AGoogle.com http://www.impressionsmag.com/webtraffic http://www.joshellsworth.com http://www.impressionsmag.com

Table of Contents for the Digital Edition of Impressions - January 2010

Impressions - January 2010
Contents
First Impressions
FYI
Art Inspires Winning Decorators
Tees Drive Core Business
Increase Online Visibility of Your Web Site
Production
For Screen Printers Only
Business to Business
Classifieds
Online Directory
Ad Index

Impressions - January 2010

https://www.nxtbook.com/emerald/impressions/202404
https://www.nxtbook.com/emerald/impressions/202403
https://www.nxtbook.com/emerald/impressions/20240102
https://www.nxtbook.com/emerald/impressions/202312
https://www.nxtbook.com/emerald/impressions/20231011
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https://www.nxtbook.com/emerald/impressions/2023
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https://www.nxtbook.com/emerald/impressions/202212
https://www.nxtbook.com/emerald/impressions/20221011
https://www.nxtbook.com/emerald/impressions/20220809
https://www.nxtbook.com/emerald/impressions/20220506
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https://www.nxtbook.com/emerald/impressions/202203
https://www.nxtbook.com/emerald/impressions/20220102
https://www.nxtbook.com/emerald/impressions/202112
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https://www.nxtbook.com/nxtbooks/impressions/20200607
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https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
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