Impressions - February 2010 - (Page 42)

HANDS ON >> SCREEN PRINTING >> HANDS ON TECH TIPS HANDS ON >> HANDS ON For Screen Printers Only SCREEN PRINTING HANDS ON TECH TIPS HANDS ON How to Create Textured Ink Effects Give high-density ink an innovative look by getting creative with simple items from your shop. Special-effects inks continue to be popular, as more printers become versed in working with them to turn regular designs into retail-inspired works of art. From high-density to burnouts to discharge, unique inks can open doors to the types of clients who usually are difficult to get to — such as resorts and retail stores. Even your customers in traditional markets, such as schools and events, are looking to unique decoration to make their logoed apparel stand apart. Combining a variety of specialty inks and using them creatively will get the attention of whomever you are trying to approach. And many of these effects lend themselves to dynamic multimedia designs, which are ideal for seeking higher profit margins. In this article, we’ll look at one innovative approach to working with high-density ink, which provides interesting effects and can be used in several ways. If you want an easy and unique way to jazz up basic logos or add some “umph” to a great image, consider giving your design a textured look. It’s as easy as attaching a textured substrate to each pallet in the press run and printing high-density ink as you normally would — with a few specific variables described here. It’s a good excuse to spend a little play time at the press, and the fun part is discovering the interesting appearance each design takes on. The texture can be haphazard or uniform — it’s up to you. So start searching your shop for things that will “rough up” the ink and you’re bound to wow your customers with your creative approach to their order’s artwork. TIP Try not to incorporate too much detail in the artwork because it may become difficult to see once the ink takes on the textured appearance. Text should be kerned to allow extra space between the characters, and to accommodate the thickness of the high-density ink. Step 1 To give screen printed designs a unique texture, use any interesting substrate you can find. Here, a piece of dryer belt mesh (left) has been applied to the pallet to “rough up” the ink’s appearance on the final design. Plastic covers from fluorescent lights also make great textures (right). Get your staff’s input for other odd items you might have around the shop. Perhaps you can try a burlap sack or plastic webbing. Impressions >> February 2010 impressionsmag.com http://www.impressionsmag.com

Table of Contents for the Digital Edition of Impressions - February 2010

Impressions - February 2010
Contents
First Impressions
FYI
Product Gallery
Working Wearables
On Design
Buying Equipment on eBay
Finance New Equipment the Right Way
Less Stitches = More Money
How to Find Good Employees
Online Directory
How to Create Textured Ink Effects
Business to Business
Classifieds
Ad Index

Impressions - February 2010

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