Impressions - July/August 2010 - (Page 28)

By Marcia Derryberry, Editor in Chief A Hands-On Experience h ave you ever wondered what it takes to achieve the high-end special-effects apparel decorating looks that you see at retail? From discharge and dips to sprays and foil, adding just a little bit of creativity can take your shop’s decorating capabilities to the next level. I recently attended a two-day workshop co-sponsored by Atlas Screen Supply and Shockwaves Promotional Apparel that helped take the mystique out of several SFX techniques. More than 30 screen printers from throughout the country gathered at Shockwaves’ Arlington Heights, Ill., headquarters, where they experienced first-hand how simple it can be to turn an average design into something special. Facilitated by Greg Gaardbo, owner/creative director, Shockwaves, and Charlie Taublieb, Taublieb Consulting, the hands-on event focused on properly using discharge inks, water-based inks, dips and sprays as the foundation for additional garment embellishment. “Discharge ink is an ideal building block to any multimedia design,” Gaardbo says. “You can take something a little bit boring and turn it into a rock-star design just by being creative. For example, by using discharge ink — whether you are dipping, spraying or printing the garment — you can give a shirt an allover-printed look that you can further embellish with foil, stones, studs or flock. By offering something truly innovative, you can sell smaller runs at higher profit margins, making your shop distinct from your competitors and more profitable overall.” Workshop attendees created six distinct shirts using discharge and regular waterbased inks with dipping and spraying techniques, and later finished with embellishments such as foil and heat-applied stones. They gained insight on the proper equipment, attachments, supplies and chemistry needed for each step of each process. Impressions >> July/August 2010 Adding foil to a printed design gives it added excitement and you can sell smaller runs at higher profit margins. This makes your shop distinct from your competitors and more profitable overall, says Greg Gaardbo, Shockwaves Promotional Apparel. Innovation is the key to success in multimedia designs and you can create unique looks by dipping a shirt or taking a paintbrush and splattering dots on it to serve as the foundation for further embellishment. From taking a paintbrush and splattering dots on a shirt to twisting and spraying a garment for a tie-dye spiral look, each finished item had a unique appearance. Attendees even tackled table printing to give garments an allover-printed look, and those shirts were later embellished with a touch of foil. Atlas Screen Supply and Shockwaves Promotional Apparel will host additional two-day workshops this year. “Beginning Printing and Production” will be held July 24-25, and “Discharge Specialty Printing” will be held Oct. 23-24. For more information, visit atlasscreensupply.net. impressionsmag.com 28 http://www.atlasscreensupply.net http://www.impressionsmag.com

Table of Contents for the Digital Edition of Impressions - July/August 2010

Impressions - July/August 2010
Contents
First Impressions
FYI 
Product Gallery
SFX Solutions
SFX Decorating: A Hands-On Experience
Grown-Up Fashion Drives Kidswear and Teen Trends
Design & Digitizing
Production
Graphics and Design
For Screen Printers Only
Tech Tips
Adding Digital Garment Printing to Your Shop
Online Directory
On Design
Business to Business
Classifieds
Ad Index

Impressions - July/August 2010

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