Impressions - January 2011 - (Page 6)

FIRST IMPRESSIONS Knowledge is Profit DECORATED APPAREL GROUP EDITORIAL OFFICE 1145 Sanctuary Parkway, Suite 355 Alpharetta, GA 30009 (770) 569-1540, (800) 241-9034; Fax: (770) 569-5105 a ADVERTISING ASSOCIATE PUBLISHER LAURIE GONZ • (813) 366-2877 LAURIE.GONZ@NIELSEN.COM ACCOUNT EXECUTIVE JEANINE MORGAN • (813) 366-2876 JEANINE.MORGAN@NIELSEN.COM SENIOR ACCOUNT EXECUTIVE — CLASSIFIEDS DIANE KENNEDY • (770) 291-5519 DIANE.KENNEDY@NIELSEN.COM new year and a new decade bring new opportunities to take your decorated apparel business to the next level. While New Year’s resolutions come and go, one that should remain top of mind is how important it is to continue educating yourself on industry trends, innovative decorating processes, refined business management and marketing functions, and more to maximize your company’s profitability. The challenging economy aside, Impressions continues to hear success stories from apparel decorators who have taken long, hard looks at their operations and changed their business models to sustain, and even grow, despite the strained market conditions. Now more than ever, you must empower yourself and your employees to adjust to the changing marketplace by seeking as much knowledge as possible about what’s going on. To that end, Impressions and the Imprinted Sportswear Shows (ISS) have an extensive portfolio of publications and face-to-face educational events to help you reach your goals. If you’ve never attended an ISS event, we’re coming to locations throughout the United States during the first four months of this year. Take advantage of our low-priced workshops and seminars at any of the shows’ conference programs. Visit to peruse the comprehensive lineup of sessions for every facet of apparel decoration and industry-specific business topics from some of the market’s most renowned veterans. Also, have you visited lately? You’ll find fresh online news content every day on the homepage; links to sign up for our Impressions Newsletter and Impressions Product Guide, as well as archived issues; exclusive online feature stories; links to specific Suppliers Product Galleries; information about ISS, including videos shot live from the show floor; a link to our online Buyer’s Guide; and much more. Our social media sites — Twitter, Facebook and LinkedIn — are great resources for industry happenings as well. Don’t forget that the print edition of Impressions is available in a digital format on our website too, so you always have at hand a deep inventory of how-to, trend, technical and business stories archived within the pages of past issues we’ve published. Look for new features this year as well as we continue to embrace technology and deliver as much content to the marketplace as often as possible. We’re committed to being your partner in success and we encourage you and your staffs to visit our website often to gain as much information as possible. Armed with the power of knowledge, you can increase your shop’s profitability for a successful start to 2011. IMPRINTED SPORTSWEAR SHOWS 1145 Sanctuary Parkway, Suite 355 Alpharetta, GA 30009 (770) 569-1540, (800) 241-9034; Fax: (770) 569-5105 SALES GROUP SHOW DIRECTOR NIKKI HOUSTON • (770) 291-5416 NIKKI.HOUSTON@NIELSEN.COM ACCOUNT EXECUTIVE ERIN CIANCIOLO • (770) 291-5486 ERIN.CIANCIOLO@NIELSEN.COM ACCOUNT EXECUTIVE JEANINE GOFORTH • (770) 291-5414 JEANINE.GOFORTH@NIELSEN.COM ACCOUNT EXECUTIVE SARAH MALLETT • (770) 291-5418 SARAH.MALLETT@NIELSEN.COM OPERATIONS OPERATIONS MANAGER EKITA SHAW • (770) 291-5506 EKITA.SHAW@NIELSEN.COM CONFERENCE CONFERENCE MANAGER LAURA CASKEY • (770) 291-5590 LAURA.CASKEY@NIELSEN.COM MARKETING AUDIENCE MARKETING MANAGER ELAINE BARNES • (770) 291-5423 ELAINE.BARNES@NIELSEN.COM EDITOR IN CHIEF To comment on this editorial or to express your views on other matters, address your e-mail to 6 Impressions >> January 2011

Table of Contents for the Digital Edition of Impressions - January 2011

Impressions - January 2011
First Impressions
ISS Show Focus
Winning Decorators Focus on Intricate Details
Special Report: The Cotton Crunch
T-Shirts Still an Industry Staple
Worthwhile Projects for the Slower Months
For Screen Printers Only
Use Sublimation to Create High-Value Photo Gifts
Online Directory
Business To Business
Ad Index

Impressions - January 2011