Impressions - February 2011 - (Page 4)

FIRST IMPRESSIONS DECORATED APPAREL GROUP It’s Gonna Be a Good Year s I write this month’s editorial column, I am preparing to head to the Long Beach Imprinted Sportswear Show (ISS). This time of year always is exciting as industry suppliers contact the Impressions editorial team in the weeks leading up to the show to inform us about the innovative products they will be debuting at ISS. Others have fun promotions, contest winner announcements and interesting show events to get us all motivated about being a part of this one-of-a-kind industry. ISS Long Beach kicks off each year as the ﬂagship event to indicate where the marketplace is headed. But we don’t stop there. ISS holds events in four locations between January and April, with technology, trends and new products taking center stage at each show. This month, we head to Orlando, Fla., for The Solutions Event/ISS, which will be co-located with FESPA Americas and Graphics of the Americas (GOA). These events give attendees a much-needed boost to get excited about what they do and provide numerous ideas on how to grow their businesses. We’ve all worked harder than usual these past couple of years to remain proﬁtable during the down economy, and it’s important to continue to ﬁnd products and services that will help boost your bottom line. While still cautiously optimistic, our business seems to have more of an upbeat vibe going into 2011 than we’ve seen in a while. As we all work toward recovery, the lessons learned during the past few years have challenged apparel decorators to make changes in the way they do business. Now that some of those ideas have been implemented and have had time to gain traction, the result has been positive for many businesses. As the balancing act continues, the overall outlook is encouraging. There’s still hard work to do to ensure your ﬁrm’s long-term success, but things seem to be looking up. I urge you to attend an upcoming ISS show so you can see ﬁrsthand some of the products and technologies designed to help your business make an impact. Invest in some of our moderately priced workshops and seminars to get the latest tips and tricks for helping your business thrive. And network with as many peers as possible to share ways in which you can streamline your shop’s processes or redeﬁne your business goals to keep your company moving forward. Being part of your industry in a face-to-face setting at least once a year is time well spent. Visit us at the Impressions booth at an ISS show soon to share your success stories and let us know how your shop is doing. EDITORIAL OFFICE 1145 Sanctuary Parkway, Suite 355 Alpharetta, GA 30009 (770) 569-1540, (800) 241-9034; Fax: (770) 569-5105 EDITORIAL EDITOR IN CHIEF MARCIA DERRYBERRY • (770) 291-5574 MDERRYBERRY@IMPRESSIONSMAG.COM MANAGING EDITOR JAMAR LASTER • (770) 291-5578 JLASTER@IMPRESSIONSMAG.COM CONTRIBUTING WEB EDITOR SARAH GODDARD CONTRIBUTING WRITERS DAN CORCORAN, FRANK GAWRONSKI, GREG KITSON, JAMES ORTOLANI, LUIZA RAPOSO, DEBORAH SEXTON ART ART DIRECTOR WENDI VAN ELDIK • (770) 291-5520 WENDI.VANELDIK@NIELSEN.COM ADVERTISING ASSOCIATE PUBLISHER LAURIE GONZ • (813) 366-2877 LAURIE.GONZ@NIELSEN.COM ACCOUNT EXECUTIVE JEANINE MORGAN • (813) 366-2876 JEANINE.MORGAN@NIELSEN.COM SENIOR ACCOUNT EXECUTIVE — CLASSIFIEDS DIANE KENNEDY • (770) 291-5519 DIANE.KENNEDY@NIELSEN.COM PRODUCTION PRODUCTION DIRECTOR NAN MCDOWELL • (770) 291-5480 NAN.MCDOWELL@NIELSEN.COM PRODUCTION MANAGER TERRI HILL • (770) 291-5481 TERRI.HILL@NIELSEN.COM a CUSTOMER SERVICE BACK ISSUES • (800) 697-8859 SUBSCRIPTIONS • (800) 697-8859 NIMP@OMEDA.COM FOR REPRINTS RAY TRYNOVICH, THE YGS GROUP • (800) 290-5460 X148 IMPRESSIONS@THEYGSGROUP.COM LIST RENTAL LIST RENTAL PRODUCT MANAGER BART PICCIRILLO • (848) 731-2768 BART.PICCIRILLO@ERAEPD.COM EDITOR IN CHIEF To comment on this editorial or to express your views on other matters, address your e-mail to mderryberry@impressionsmag.com. 4 Impressions >> February 2011 impressionsmag.com http://www.impressionsmag.com

Table of Contents for the Digital Edition of Impressions - February 2011

Impressions - February 2011
Contents
First Impressions
From the Show Director
FYI
The Embroidery Machine Evolution
Versatile Wearables Boost Profits
Behind the Big Top
Production
Graphics & Design
For Screen Printers Only
Tech Tips
Setting Up Volume Digital Printing Production
Online Directory
Business to Business
Classifieds
Ad Index

Impressions - February 2011