Impressions - March 2011 - (Page 4)

FIRST IMPRESSIONS DECORATED APPAREL GROUP On Becoming Cool EDITORIAL OFFICE 1145 Sanctuary Parkway, Suite 355 Alpharetta, GA 30009 (770) 569-1540, (800) 241-9034; Fax: (770) 569-5105 EDITORIAL EDITOR IN CHIEF MARCIA DERRYBERRY • (770) 291-5574 MDERRYBERRY@IMPRESSIONSMAG.COM MANAGING EDITOR JAMAR LASTER • (770) 291-5578 JLASTER@IMPRESSIONSMAG.COM CONTRIBUTING WEB EDITOR SARAH GODDARD CONTRIBUTING WRITERS CHRISTOPHER BERNAT, STEVEN BATTS, DANIELLE COHEN, GREG KITSON, JIMMY LAMB, THOMAS L. MOORE JR., JAMES ORTOLANI ART ART DIRECTOR WENDI VAN ELDIK • (770) 291-5520 WENDI.VANELDIK@NIELSEN.COM ADVERTISING ASSOCIATE PUBLISHER LAURIE GONZ • (813) 366-2877 LAURIE.GONZ@NIELSEN.COM ACCOUNT EXECUTIVE JEANINE MORGAN • (813) 366-2876 JEANINE.MORGAN@NIELSEN.COM SENIOR ACCOUNT EXECUTIVE — CLASSIFIEDS DIANE KENNEDY • (770) 291-5519 DIANE.KENNEDY@NIELSEN.COM PRODUCTION PRODUCTION DIRECTOR NAN MCDOWELL • (770) 291-5480 NAN.MCDOWELL@NIELSEN.COM PRODUCTION MANAGER TERRI HILL • (770) 291-5481 TERRI.HILL@NIELSEN.COM a dmittedly, I’m not exactly a technology expert. My kids have had a lot of fun at my expense over the years, and rightfully so. I’ve come a long way since I got my first iPod Shuffle and shipped it to my teenage son, asking him to “make it make noise.” And I’m way more comfortable than I used to be with new gadgets and gizmos as they become available. A few years ago, my other son was thrilled when I finally agreed to get a wireless Internet router after he convinced me that using one wasn’t the equivalent of “stealing cable.” While I, too, poke fun of my lack of techno-savvy, I’m not really as unsophisticated as my above anecdotes indicate. Being in the publishing industry, where digital technologies now come at warp speed, we seasoned editors have been forced to embrace change and learn as much as we can, as fast as we can. As we collectively scramble to stay on top of the latest and greatest ways to reach our audience, I find myself becoming more of an aficionado than I ever thought possible. Lately, I’m less inclined to be wary of the mystique surrounding that which I don’t understand. Instead, I realize that I am actually intrigued by those technologies designed to make our lives easier. Most recently, I tiptoed into the new decade and upgraded to my first touch-screen smartphone. Wow! Who knew how cool this would be? After my initial worry that I’d never be comfy with the concept of letting my fingers do the walking, I am officially hooked. This certainly has to be magic, what with all of those familiar apps welcoming me every time I turn the phone on — including the app store where I can get more if I need them. I quickly quelled my download frenzy and settled into the ease of using those important apps that keep me connected to my personal and business lives. Most recently, I became enamored with QR codes, the super-cool, twodimensional codes that allow you to quickly access information by using your phone’s camera and the appropriate reader application. Some of Impressions’ advertisers have included them in their ads for a while now, making it easy to access specific company and product information. These matrix barcodes also can help you extend your own business’ reach. You can use the technology as an innovative promotional tool to generate and print your own QR codes for your customers to scan and use. Check out this month’s feature by Jimmy Lamb to find out more about how to incorporate these codes into your own marketing collateral — even T-shirts! Now that’s cool. CUSTOMER SERVICE BACK ISSUES • (800) 697-8859 SUBSCRIPTIONS • (800) 697-8859 NIMP@OMEDA.COM FOR REPRINTS RAY TRYNOVICH, THE YGS GROUP • (800) 290-5460 X148 IMPRESSIONS@THEYGSGROUP.COM LIST RENTAL LIST RENTAL PRODUCT MANAGER BART PICCIRILLO • (848) 731-2768 BART.PICCIRILLO@ERAEPD.COM EDITOR IN CHIEF To comment on this editorial or to express your views on other matters, address your e-mail to mderryberry@impressionsmag.com. 4 Impressions >> March 2011 impressionsmag.com http://www.impressionsmag.com http://www.impressionsmag.com

Table of Contents for the Digital Edition of Impressions - March 2011

Impressions - March 2011
Contents
First Impressions
From the Show Director
FYI
Product Gallery
Mainstream Fashion Drives a Womenswear Evolution
Styled for Her
QR Codes: Mobile Marketing Technology
Production
Design & Digitizing
Production
For Screen Printers Only
Perfecting Sublimation on Pre-Sewn Garments
Online Directory
Business to Business
Classifieds
Ad Index

Impressions - March 2011

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https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
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https://www.nxtbook.com/nxtbooks/impressions/202005
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https://www.nxtbook.com/nxtbooks/impressions/202004
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https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
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https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
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