Impressions - April 2011 - (Page 4)

FIRST IMPRESSIONS DECORATED APPAREL GROUP A Year in the Spotlight EDITORIAL OFFICE 1145 Sanctuary Parkway, Suite 355 Alpharetta, GA 30009 (770) 569-1540, (800) 241-9034; Fax: (770) 569-5105 EDITORIAL EDITOR IN CHIEF MARCIA DERRYBERRY • (770) 291-5574 MDERRYBERRY@IMPRESSIONSMAG.COM SENIOR EDITOR JAMAR LASTER • (770) 291-5578 JLASTER@IMPRESSIONSMAG.COM CONTRIBUTING WEB EDITOR SARAH GODDARD CONTRIBUTING WRITERS CHRISTOPHER BERNAT, DAN CORCORAN, GREG KITSON, ED LEVY, KEVIN KELLY, JAMES ORTOLANI, DEBORAH SEXTON ART ART DIRECTOR WENDI VAN ELDIK • (770) 291-5520 WENDI.VANELDIK@NIELSEN.COM ADVERTISING ASSOCIATE PUBLISHER LAURIE GONZ • (813) 366-2877 LAURIE.GONZ@NIELSEN.COM ACCOUNT EXECUTIVE JEANINE MORGAN • (813) 366-2876 JEANINE.MORGAN@NIELSEN.COM SENIOR ACCOUNT EXECUTIVE — CLASSIFIEDS DIANE KENNEDY • (770) 291-5519 DIANE.KENNEDY@NIELSEN.COM PRODUCTION PRODUCTION DIRECTOR NAN MCDOWELL • (770) 291-5480 NAN.MCDOWELL@NIELSEN.COM PRODUCTION MANAGER TERRI HILL • (770) 291-5481 TERRI.HILL@NIELSEN.COM i love hanging out in the Impressions booth at the Imprinted Sportswear Shows (ISS). Seeing old friends every year reinforces the staying power this industry has — we love what we do! And each show also brings new friends with new ideas that illustrate just how creative and innovative this marketplace is. Whether the discussion is the state of their businesses, future goals or what’s going on in the industry and here at the magazine, there’s much to talk about. One of the best conversation starters at our booth is the display of the annual Impressions Awards winners. The scene is repeats itself each year. Attendees peruse the winning entries, closely examine ink and thread, and share their favorite shirts with colleagues. The editorial and sales staffs manning the booth can see the wheels turning and urge decorators of all sizes and experience levels to enter. You’ve got nothing to lose and much to gain — it’s a national award and then some. Many of the competition’s past winners have gone on to be featured in one of our print or digital publications and have had their work displayed at all ISS shows for an entire year. This year, we’re thrilled to have added another opportunity for the muchdeserved spotlight to stay on not only Impressions Awards winners throughout the year, but also for other submitted entries. This month, we’re launching the Impressions Awards & Design Galleries on impressionsmag.com, which initially presents the 2010 winners in each category in a visually exciting slide show format. We’ll be updating the galleries on an ongoing basis throughout the year with selections of great designs from the 2010 submissions. The idea for showing these cuttingedge designs and techniques is to inspire creativity in your team. Visit the site often, get inspired and submit your own entries for this year’s contest, and your shop also could be honored year ’round. The 2011 competition offers opportunities in an array of categories to give you a chance to showcase your team’s talents. Screen printing categories include those for simulated and true process color, as well as an option for unique special-effects techniques. Embroiderers and digitizers are invited to submit work for artistry, creative use of logos and mascots, and incorporation of stock designs. And with the expanding digital decorating arena, we’ve reworked some of this year’s categories to better showcase sublimation, direct-to-garment and use of heat-applied graphics. The 33rd annual competition will be judged at ISS Fort Worth, to be held Sept. 29-Oct. 1. Look for contest information on page 59 of this issue or visit our website, impressionsmag.com, for the official rules and entry form. The deadline for entering is Aug. 19, so there’s plenty of time to brainstorm with your staff and send us your best designs. CUSTOMER SERVICE BACK ISSUES • (800) 697-8859 SUBSCRIPTIONS • (800) 697-8859 NIMP@OMEDA.COM FOR REPRINTS RAY TRYNOVICH, THE YGS GROUP • (800) 290-5460 X148 IMPRESSIONS@THEYGSGROUP.COM LIST RENTAL LIST RENTAL PRODUCT MANAGER BART PICCIRILLO • (848) 731-2768 BART.PICCIRILLO@ERAEPD.COM SCAN THE CODE BELOW TO SUBSCRIBE! EDITOR IN CHIEF To comment on this editorial or to express your views on other matters, address your e-mail to mderryberry@impressionsmag.com. 4 Impressions >> April/May 2011 impressionsmag.com http://www.impressionsmag.com http://www.impressionsmag.com http://www.impressionsmag.com

Table of Contents for the Digital Edition of Impressions - April 2011

Impressions - April 2011
Contents
First Impressions
From the Show Director
FYI
Product Gallery
In the Team Spirit
Top Sellers
Decorated Apparel: The Next Generation
Adjusting Your Business to the ‘New Normal’
Design & Digitizing
Graphics & Design
For Screen Printers Only
Online Directory
How to Achieve Quality Digital Prints on Dark Shirts
How to Sublimate on Caps
Business to Business
Classifieds
Ad Index

Impressions - April 2011

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