Impressions - January 2012 - (Page 68)

tS Digital Decorating With digital printing, think beyond the common markets such as schools and corporations. A great example might be the dog market. A dog kennel might offer shirts to its customers with their dog on the shirt. Selling to dog shows with speciﬁc breeds also might make a great niche. tend the school spirit to the student body. Or, think beyond the common niches, i.e., schools, corporations, etc. Are there a good number of equestrian fans near where you live? They could become your target market. Don’t be nervous to get speciﬁc with your niche if you know it can result in a loyal, consistent customer base. By being more than just a product pitcher and putting new ideas on the table for your niche audience to consider, you are selling a higher perceived value to your clients. This often makes them look beyond whether this is the absolute cheapest price offered on the market. Now that I’ve covered the mindset that goes hand-in-hand with digital success, as well as the precautions you should take when researching the market and its pricing, get ready for Part II of this series next month. We’ll look at all the factors that must be considered for your pricing structure, including the maintenance needs of digital machines, the environment required for the equipment and inks to stay useful, the process itself, the human error element and more. Remember: The more willing you are to investigate a new opportunity, have an open mind for it, and be ready to practice and work hard at it, the higher your chances are for success. Greg Kitson is founder of Mind’s Eye Graphics, Decatur, Ind. For more information or to comment on this article, e-mail Greg at greg@mindseyeg.com or visit mindseyeg.com. Hear Greg speak on apparel decorating topics at the 2012 Imprinted Sportswear Shows. Reduced workshop and seminar rates are available if you pre-register: issshows.com. To meet Greg and learn more about his 2012 ISS sessions, scan the QR code below with your smart phone to view a short video. 68 Impressions >> January 2012 impressionsmag.com http://www.Impressionsmag.com http://www.Impressionsmag.com/news http://www.Impressionsmag.com/business http://www.Impressionsmag.com/screenprinting http://www.Impressionsmag.com/embroidery http://www.mindseyeg.com http://www.Impressionsmag.com/digitaldecorating http://www.mindseyeg.com http://www.Impressionsmag.com/events http://www.Impressionsmag.com/newsletter http://www.Impressionsmag.com/techtips http://www.Impressionsmag.com/productguide http://www.Impressionsmag.com/catalogcentral http://www.Impressionsdirectory.com http://www.Impressionsmag.com/infoaction http://T-shirtForums.com http://www.Impressionsmag.com/designgalleries http://www.issshows.com http://Issshows.com http://www.impressionsmag.com

Table of Contents for the Digital Edition of Impressions - January 2012

Impressions - January 2012
Contents
First Impressions
From the Show Director
FYI
ISS Conferences
Product Gallery
Celebrating the Industry’s Best
How to Choose a DTG Printer, Part I
Back to Basics
Shop Spotlight
Embroidery Technique
For Screen Printers Only
Digital Decorating
Digital Decorating
Online Directory
Business to Business
Classifieds
Ad Index

Impressions - January 2012