Impressions - March 2012 - (Page 41)

Bling is bigger than ever and still growing in popularity on shirts, caps, higher-end wearables, jeans, bags and fashion accessories. There are scores of providers of rhinestone transfers (custom and stock), rhinestones and rhinestone application technologies, as well as the related materials and systems for applying metallics. embroiderers are quite familiar with it, but few push it. Most screen printers are aware of it, yet even fewer suggest it to buyers, much less advance it as a proﬁt center for their enterprises. Americas, Asia, Europe, Australia and Africa. While Neanderthal and Cro-Magnon adornments were fashioned from stones, bones, animal teeth and wood, it seems that folks were so attached to their personal charms, amulets and talismans that they took them to their next lives — whether by circumstance or due to indigenous custom. Today, almost everyone — especially members of the fairer sex — has oodles of jewelry, from the more inexpensive costume genre to precious metals and gemstones. Though I cannot claim any authority in the ﬁeld of human genomics, I believe women are actually hard-wired to love jewelry, as are a relatively healthy percentage of men (including me) who are psychologically attached to their favorite rings, chains, watches and other 21st century talismans, status symbols and cultural imperatives (e.g., wedding bands, fraternal jewelry, etc.). Yet, when I ask my trade event program attendees, “How many of you frontline rhinestones to your customers?” the answer is telling and uninspiring. Most TRENDS TO TRACK If you haven’t attended a trade show in a while, here’s what you’re missing, as well as what you should know to get up to speed about rhinestones and other bling trends. Rhinestones and Metallics: There are scores of providers of rhinestone transfers (custom and stock), rhinestones and rhinestone application technologies, as well as the related materials and systems for applying metallics. The stones and nailheads cost pennies, while heat transfer designs 1 Use Info•Action #16 at impressionsmag.com/infoaction impressionsmag.com March 2012 | Impressions 41 http://www.impressionsmag.com http://www.impressionsmag.com/news http://www.impressionsmag.com/business http://www.impressionsmag.com/screenprinting http://www.impressionsmag.com/embroidery http://www.impressionsmag.com/digitaldecorating http://www.impressionsmag.com/events http://www.impressionsmag.com/newsletter http://www.impressionsmag.com/techtips http://www.impressionsmag.com/productguide http://www.impressionsmag.com/catalogcentral http://www.impressionsdirectory.com http://www.impressionsmag.com/infoaction http://www.t-shirtForums.com http://www.impressionsmag.com/designgalleries http://www.issshows.com http://www.impressionsmag.com/infoaction http://www.impressionsmag.com

Table of Contents for the Digital Edition of Impressions - March 2012

Impressions - March 2012
Contents
First Impressions
From the Show Director
FYI
ISS Conferences
Product Gallery
What Women Want
Fashion Meets Function
The “Blingifi cation” of Decorated Apparel
Online Directory
Shop Spotlight
Shop Spotlight
Embroidery Technique
Embroidery Technique
Embroidery Design & Digitizing
Embroidery Design & Digitizing
Tech Tips: Embroidery
Tech Tips: Embroidery
Screen Printing Production
Screen Printing Production
For Screen Printers Only
For Screen Printers Only
Tech Tips: Screen Printing
Tech Tips: Screen Printing
Digital Decorating
Digital Decorating
Business to Business
Business to Business
Classifieds
Classifieds
Ad Index
Ad Index

Impressions - March 2012