Impressions - April 2012 - (Page 2)

APRIL/MAY 2012 20 ON THE COVER: Caps courtesy of Otto Intl. Embroidery by Andy’s Tee Shirts, Concord, Calif. Photography by Photoetude, Alpharetta, Ga. columns 6 8 First Impressions From the Show Director 58 Embroidery Technique features 20 Spotlight on Caps By Marcia Derryberry Cap Embroidery Made Easy By Jolyn Schaefer 60 Screen Printing Graphics & Design Screen Printing Artwork for Beginners, Part 1 By Thomas Trimingham The newest offerings from headwear manufacturers can provide the perfect complement to traditional embellished apparel, or can function equally as well as standalone pieces. 63 Screen Printing Technique How to Achieve Fashion Shirt Treatments, Part 2 By Charlie Taublieb 24 Outfitting the Active Customer Providing your customers with the latest in athletic, team and spiritwear styles is easy with the vast offerings available from today’s apparel manufacturers. By Marcia Derryberry The 2012 Impressions Awards Student Decorating Competition honors tomorrow’s decorated apparel industry entrepreneurs. By Marcia Derryberry and Sarah Goddard 67 Digital Decorating How to Sell Digital Printing By Kevin Kelly 32 Future Leaders departments 10 FYI 16 ISS Conferences 19 Product Gallery 56 Shop Spotlight 66 Online Directory 71 Business to Business 71 Classifieds 73 Ad Index Volume 36, Issue 1, Impressions, (USPS number 426-070; ISSN 1043-6839) is published monthly, except bi-monthly in Apr/May; June/July; Aug/Sept; and Oct/Nov, by Nielsen Business Media, 770 Broadway, New York, NY 100039595. Periodicals postage paid at New York, NY and additional mailing offices. One Year rates (pre-paid in U.S. funds only): U.S. $75; Canada/Mexico, $79; International via airmail $190. Canadian Post Publications Mail Agreement No. 40031729. Printed in the USA. POSTMASTER: Send address changes to Impressions, PO Box 3601, Northbrook, IL, 60065-3601; (800) 697-8859. Impressions assumes no responsibility for the return of unsolicited manuscripts or art. No part of this periodical may be reprinted without the written permission of the publisher. Advertisers, or their agents, assume responsibility for any claims arising there from against the publisher. Subscription Inquiries: Send all remittances, requests and changes of address to Impressions PO Box 3601, Northbrook, IL, 60065-3601; or (800) 697-8859; fax (847) 291-4816. Advertising and Editorial offices: Impressions, 1145 Sanctuary Pkwy., Suite 355, Alpharetta, GA 30009; (800) 241-9034 or (770) 569-1540. 42 Primed for Print/Cut Media Creating and decorating with digital transfers enables many traditional decorators to step outside the box to meet the ever-changing needs of today’s clients. By Josh Ellsworth 46 Financing Your Start-Up Decorated Apparel Business Extensive research, consultants or mentors, and a solid business plan are the secrets to finding funds when you want to start a business. By Greg Kitson Corporate America is finding more ways to capitalize financially on the green revolution. Here’s how your shop can similarly benefit from the same types of efforts. By Marshall Atkinson Don’t miss our Digital Exclusive content! To subscribe to our digital edition, go to OR download our new, free IMP Mobile app at the App Store or scan the QR code. 50 Making Economic Sense of Sustainability 2 Impressions | April/May 2012

Table of Contents for the Digital Edition of Impressions - April 2012

Impressions - April 2012
Making Economic Sense of Sustainability
From the Show Director
ISS Conferences
Product Gallery
Spotlight on Caps
Outfitting the Active Customer
Future Leaders
Primed for Print/Cut Media
Financing Your Start-Up Decorated Apparel Business
Making Economic Sense of Sustainability
Shop Spotlight
Embroidery Technique
Screen Printing Graphics & Design
Screen Printing Technique
Online Directory
Digital Decorating
Business to Business
Ad Index

Impressions - April 2012