Impressions - April 2012 - (Page 20)

The newest offerings from headwear manufacturers can provide the perfect complement to traditional embellished apparel, or can function equally as well as standalone pieces. By Marcia Derryberry, Editor in Chief Otto Intl. presents style 23-434, a cotton twill cap with a sandwich visor. This structured cap has six panels. Use Info•Action #300 at This low-profile, Pro-style cap was embroidered by Andy’s Tee Shirts, Concord, Calif. Photography by Photoetude, Alpharetta, Ga. s your shop looking for ways to increase profits? Adding headwear offerings can bring good margins and be great add-ons for athletic or promotional orders. The varying price points for caps means there are styles designed for all types of orders, from completing team uniforms to corporate and fundraising clients looking for additional apparel options. Caps add great value as advertising mediums. Educate your customers that logo-emblazoned hats catch the attention 20 Impressions | April/May 2012 i of hundreds of eyeballs daily and are worth the added investment to their traditional orders. Check out the following sampling of the latest headwear styles from various industry suppliers. We also encourage you to read the Impressions Product Guide to Headwear, which will be distributed May 15 via e-mail. Receive it, and all of Impressions’ e-newsletters, by visiting and clicking on the “Newsletter Sign Up” button.

Table of Contents for the Digital Edition of Impressions - April 2012

Impressions - April 2012
Making Economic Sense of Sustainability
From the Show Director
ISS Conferences
Product Gallery
Spotlight on Caps
Outfitting the Active Customer
Future Leaders
Primed for Print/Cut Media
Financing Your Start-Up Decorated Apparel Business
Making Economic Sense of Sustainability
Shop Spotlight
Embroidery Technique
Screen Printing Graphics & Design
Screen Printing Technique
Online Directory
Digital Decorating
Business to Business
Ad Index

Impressions - April 2012