Impressions - April 2012 - (Page 24)

Outfitting Customer the Active Offering your customers with the latest in athletic, team and spiritwear styles is easy with the vast offerings available from today’s apparel manufacturers. By Marcia Derryberry, Editor in Chief Holloway’s new Fanwear collection features girls’ and juniors’ sizing in an array of spirit-filled styles. The collection includes styles such as the Dream (style 229305), a 100% fine cotton knit Sof-Jersey shirt that is available in 18 colors. Use Info•Action #400 at t he active market remains one of the most profitable niches for savvy apparel decorators. To that end, suppliers are offering deep inventories of apparel that is ideal for the athletic, team and spiritwear markets. Basic cotton and poly-blend garments feature updated stylings to popular choices that still are ideal for many clients. Also, fabric treatments such as moisture-management, anti-bacterial and UV-protection properties remain at the forefront of technical applications ideal for this market segment. Check out the following sampling of athletic, team and spiritwear styles from various industry suppliers. We also encourage you to read the Impressions Product Guide to Athletic, Team and Spiritwear, which will be distributed April 17 via e-mail. Receive it, and all of Impressions’ e-newsletters, by visiting and clicking on the “Newsletter Sign-Up” button. Impressions | April/May 2012 24

Table of Contents for the Digital Edition of Impressions - April 2012

Impressions - April 2012
Making Economic Sense of Sustainability
From the Show Director
ISS Conferences
Product Gallery
Spotlight on Caps
Outfitting the Active Customer
Future Leaders
Primed for Print/Cut Media
Financing Your Start-Up Decorated Apparel Business
Making Economic Sense of Sustainability
Shop Spotlight
Embroidery Technique
Screen Printing Graphics & Design
Screen Printing Technique
Online Directory
Digital Decorating
Business to Business
Ad Index

Impressions - April 2012