Impressions - April 2012 - (Page 56)

Shop spotlight Paris Images Screen Printing From Paris with Love Transparency with customers and weekends at the shop help define a way of life at Paris Images Screen Printing — and the owners wouldn’t have it any other way. By Jennifer A. Morrell, Contributing Writer Here, a side wrap and specialty inks are used on an L.A. T Softee Kids shirt. Paris Images Screen Printing At A Glance f inding a niche can be difficult, especially in a business with the longevity of screen printing. But last-minute, low-run orders and a willingness to attempt any print job just once have garnered a loyal group of clients for Paris Images Screen Printing, Long Island City, N.Y. As it turns out, helping customers at the last minute — and saving them money — has proven to create a pretty successful formula for this edgy shop. A T-shirt collector for most of her life, Eva Weiss Welch always has had a deep appreciation for all that is artistic, vintage, funky and cool. With a background in music and merchandising, she describes herself as a marketing person at heart, with the good eye, objective opinions, project and people management skills, big-picture mentality, and graphic design talent necesImpressions >> April/May 2012 Company Name: Paris Images Screen Printing Address: 35-43 32nd St. Long Island City, NY 11106 Founded: 1998 No. of Employees: 4 Decorating Methods Offered: Screen Printing Transfers, Foils and Embroidery Company Website: sary to enhance artwork and make it shine. She and her husband, Paris Welch, co-own the company, and their influence from and love of music and art are evident. Careers in screen printing make sense for the couple. But how they came to own their shop is another story. The couple inherited screen printing equipment from members of Paris Welch’s band, War Hippies, who were getting out of the T-shirt business. The Welches didn’t know what to do with the equipment, so they moved it to a location close to their home. It sat for a while, but the couple even- tually began printing for small jobs: party promotions and the like. As the number of jobs started to snowball, the Welches realized it was a viable business opportunity and they gradually purchased more equipment. THE RIGHT APPROACH Paris Images’ specialization in last-minute, low-run orders was inspired — at first — by necessity alone. “By working with a lot of marketing companies, event companies and record labels, we began to understand the need for speedy turnarounds,” Eva Welch says. “We 56

Table of Contents for the Digital Edition of Impressions - April 2012

Impressions - April 2012
Making Economic Sense of Sustainability
From the Show Director
ISS Conferences
Product Gallery
Spotlight on Caps
Outfitting the Active Customer
Future Leaders
Primed for Print/Cut Media
Financing Your Start-Up Decorated Apparel Business
Making Economic Sense of Sustainability
Shop Spotlight
Embroidery Technique
Screen Printing Graphics & Design
Screen Printing Technique
Online Directory
Digital Decorating
Business to Business
Ad Index

Impressions - April 2012