Impressions - April 2012 - (Page 60)

talking SHOP Screen Printing Graphics & Design Screen Printing Artwork for Beginners, Part 1 Setting up your screen printing shop’s art department is just the tip of the iceberg. Follow these tips to learn how to re-create the common types of artwork that customers will bring into your shop. By Thomas Trimingham, Contributing Writer s Fig. 1 At some point, customers will ask an employee in an art department to duplicate a logo from a low-resolution file or a scan from a logo that already is printed on a garment. Copying this type of file can be tricky without the right tools. tarting out as an artist (or as a printer who wears an artist’s hat) for a screen printing company can initially seem a bit overwhelming. You must consult with clients, have instant ideas on how to help them and somehow make it all come together on the computer in a short time period. Then, there is the whole “separation” part of the equation where you are expected to properly split the artwork up into the minimum amount of colors that will work the first time when burned onto screens and printed onto garments. Setting up an art department can be a lot to consider, but with proper planning — one step at a time — things can run smoothly in no time. The biggest parts of the equation typically are the information and planning stages. There is very little substitute for having the correct information during each step in the artwork process so that every job can be handled with the minimum amount of time and stress required. Of course, there are quite a few ways to get information on how to set up and run an art department. The most popular way for start-up companies is to use a combination of a mentor and consulting approaches. On one side, it is important to contact one or two shops that are willing to share some information and ask how they set up their art departments. You can combine this information with advice from an industry supplier or consultant who will guide you Fig. 2 After finding the correct font and adjusting it to mirror the design, it became apparent that the source file was off-center and not square. In this case, I was able to skew the source file back to square and adjust it so I could make the font fit on top of the previous lettering. 60 Impressions | April/May 2012

Table of Contents for the Digital Edition of Impressions - April 2012

Impressions - April 2012
Making Economic Sense of Sustainability
From the Show Director
ISS Conferences
Product Gallery
Spotlight on Caps
Outfitting the Active Customer
Future Leaders
Primed for Print/Cut Media
Financing Your Start-Up Decorated Apparel Business
Making Economic Sense of Sustainability
Shop Spotlight
Embroidery Technique
Screen Printing Graphics & Design
Screen Printing Technique
Online Directory
Digital Decorating
Business to Business
Ad Index

Impressions - April 2012