Impressions - June/July 2012 - (Page 48)

Shop spotlight Visual Impressions The ‘Hired Guns’ Powered by creative thinking and a commitment to get the job done when others can’t — or won’t — Visual Impressions continues to inspire and succeed. By Michael J. pallerino, Contributing Writer The Visual Impressions production floor features 100,000 square feet of space for completing all decorated apparel jobs, including screen printing, embroidery, as well as direct-to-garment and specialty printing. Visual Impressions At A Glance Company Name: Visual Impressions Inc. Address: 6600 W. Calumet Road Milwaukee, WI 53223 Founded: 1990 No. of Employees: 85 Decorating Methods Offered: Screen Printing, Embroidery, Graphic Design, Direct-to-Garment Printing, Specialty Printing Company Website: visualimp.com; inktothepeople.com a 48 successful plan starts with an idea, right? You devise a concept for how and why you want something to work. You pull together all of your resources. Then, you set your plan into motion. If you can achieve this with purpose, principle and passion, the plan works. Just ask brothers-in-law Jay Berman and Todd Richheimer, founders of Visual Impressions, the Milwaukee-based, highvolume (think 10 million impressions annually) decorating company that can and will handle most anything its customImpressions >> June/July 2012 ers need done. In fact, since 1990 they’ve been producing the jobs that most companies turn away. Small businesses, large corporations, local groups down the street — it doesn’t matter. No project is too big, complicated or, well, crazy for them to take on. That has been the philosophy from day one, when Berman and Richheimer started their company from the ground up. “We like to think we’ve built our company over the years one order at a time,” Berman says. “Every job is special, regard- less of size.” The take-all-comers, gun-for-hire approach is something that continues to work. “We do the jobs and projects that other companies can’t or just won’t do,” says Marshall Atkinson, chief operating officer, Visual Impressions. “We take the jobs with the ridiculous turnaround times and the crazy jobs, and then go and figure out a way to do them. We have been doing it for so long that we built the reputation as the place to go to get things done — the ‘go-to’ guys. We figure out what we have to do and execute. Communication is key. We work as a team and put an emphasis on efficiency. A lot of times, the companies don’t even know that we are involved. We’re the hired guns.” The “you’ve-got-projects-we’ll-get-itproduced” approach works. The Milwaukee Bucks call Friday morning and need 1,000 T-shirts by the end of the day? No impressionsmag.com http://www.visualimp.com http://www.inktothepeople.com http://www.impressionsmag.com

Table of Contents for the Digital Edition of Impressions - June/July 2012

Impressions - June/July 2012
Contents
First Impressions
From the Show Director
FYI
Product Gallery
ISS Conference
Trendy Tykes
Teens & Tweens Remain Industry Style-Setters
CPSIA: The Current Landscape
CPSIA: A Screen Printer’s Perspective
Shop Spotlight
Embroidery Technique
Screen Printing Production
Screen Printing Graphics & Design
Screen Printing Technique
Digital Decorating
Business to Business
Classifieds
Ad Index

Impressions - June/July 2012