Impressions - August/September 2012 - (Page 59)

Screen Printing Graphics & Design talking SHOP Screen Printing Artwork for Beginners, Part 2 Find out how to more effectively perform intermediate techniques, such as designing from a client’s concept or coming up with a design from scratch. By Thomas Trimingham, Contributing Writer Fig. 1. Research can be vital for getting a feel for the type of business and style of designs an industry uses for the logo in question. I initially designed these logos, and after a weekend of mulling it over, the client preferred design “c,” although he still wanted revisions done. concept direction at all. In these cases, it is helpful to follow a simple set of steps that will narrow the amount of time and effort spent on these designs, while increasing the odds that the client will be satisﬁed with the results. A good way to approach clients with intermediate art requests is to have clear policies and use a step-by-step approach to manage the artwork — especially if you are a new screen print artist. CONCEPT-BASED GRAPHICS Before developing involved graphics for clients, it’s important to ﬁrst consider how to sell them and present the sale to the customer. If the design will be used as a logo for the client’s company, it may be sold completely to the client — including all of the reproduction rights for the images based on this logo. This is a standard practice for logo designs, but it is not always spelled out to either the client or the printer, and can be an issue later (such as if the client decides he wants to use another printer and wants copies of his graphics sent to that company). It is always better to have your policies in place ﬁrst, and then decide how you want to present and handle the creation of images that will represent more to a client than just an image on his shirts. A simple T-shirt design usually is not an issue, but a graphic that is eventually put on everything for a business sometimes can become a concern if ownership of the August/September 2012 | Impressions rtists who work for screen printers (or screen printers who also double as artists) must handle several tasks that are more complex than the basics, such as copying artwork and adjusting images for impressionsmag.com a Fig. 1 production. Intermediate art requests usually involve creating designs that include concepts like logos or event graphics. Occasionally, a client will ask for “a great-looking shirt” with very little to no 59 http://www.impressionsmag.com

Table of Contents for the Digital Edition of Impressions - August/September 2012

Impressions - August/September 2012
Table of Contents
First Impressions
From the Show Director
FYI
Product Gallery
ISS Conference
Warming Trends
Redefining Fleece
Jackets of All Trades
How to Handle the Unhappy Customer
Shop Spotlight
Embroidery Technique
Embroidery Production
Screen Printing Production
Screen Printing Graphics & Design
Online Directory
Digital Decorating
Business to Business
Classifieds
Ad Index

Impressions - August/September 2012