Impressions - February 2013 - (Page 10)

Broder Bros. Acquires Imprints Wholesale Trevose, Pa.-based Broder Bros. Co. has announced its acquisition of wholesale apparel and accessories provider Imprints Wholesale, Denver. Broder Bros. is a distributor of trade, private label and retail apparel brands to the imprinting, embroidery and promotional product industries. Acquiring Imprints Wholesale expands the company’s reach, thanks to warehouses located in Denver; Las Vegas; Lenexa, Kan.; Kent, Wash.; and Verona, Wis. Customers will continue to work with their current sales and customer service associates, while enjoying the benefits of increased product availability as well as improved distribution, according to the company. “Imprints is very excited about joining the Broder Bros. team,” says Scott Lynes, founder and CEO of Imprints Wholesale. “We think Broder has a great business model and brand reputation, and we look forward to contributing our best practices and being a part of the industry leader.” Lynes will become president of the Western region. “The Imprints Wholesale acquisition is a big win for customers of the Rocky Mountain, midwest and West Coast regions,” says Norm Hullinger, Broder’s newly named CEO. “We have a tremendous opportunity to leverage our collective expertise with an even better service and product offering to customers in these states.” In another boost to its product offering, Broder also announced it will be the exclusive distributor of Russell Athletic to the promotional products industry. For more information, visit —M.H. In addition to the Russell Athletic brand, Broder Bros. Co. also distributes Devon & Jones, whose apparel line includes the Men’s Soft Shell Colorblock jacket. Broder Bros. Co. now is carrying Russell Athletic apparel, including the Tech Fleece pullover hood in both adult and youth sizes. It is the brand’s exclusive distributor to the promotional products industry. 10 Impressions | February 2013

Table of Contents for the Digital Edition of Impressions - February 2013

Impressions - February 2013
First Impressions
From the Show Director
Product Gallery
ISS Conferences
Styles that Work
Singlehead Embroidery Machine Maintenance
Your Digital Printer Can Be a Money-Maker
Secrets to Rush Order Success
Shop Spotlight
Embroidery Technique
Tech Tips Embroidery
Screen Printing Graphics & Design
Screen Printing Technique
Online Directory
Tech Tips Screen Printing
Digital Decorating
Ad Index

Impressions - February 2013