Impressions - March 2013 - (Page 4)

first impressions THE DEcoraTED apparEl group Editorial Office Calling On Creativity i don’t know about you, but I thought this winter was a weather doozie. From tornadoes to blizzards, there were plenty of reasons to hunker down and hibernate for a few months. There’s no doubt that parts of the country will have one or two more doses of Old Man Winter before the world slowly wakes up to sunshine and blooming flowers. In the dreariest of days, it’s easy to become complacent and just take life as it goes day by day. But why not use this time to get your creative juices flowing and take your designs to the next level? You most likely started in this business because you were a creative entrepreneur who knew you had something to offer an array of clients. So do you still have that same passion for offering the most creative designs you can, or are you stuck in the doldrums just cranking out orders? Consider taking even the most basic of logos and adding just a little something extra to give it pizzazz. This issue features a great article by industry veteran Dane Clement on using clipping masks in Adobe Photoshop to give your text images some depth and interest. And this month’s cover sample, submitted to last year’s Impressions Awards by Kissimmee, Fla.-based Allusive Butterfly, shows how you can provide clients with an original, feminine look with a little design edge. Now is the time to put some thought into what you do and commit to setting aside some time a few days a week to experiment with new techniques, design elements and placements. After all, you want to be able to offer your customers something different than what the guy down the street has presented them. Scour the pages of Impressions and visit impressionsmag.com for online articles that offer unique solutions. Also, plan on attending an Imprinted Sportswear Shows (ISS) event this year (the next one is this month in Atlantic City, N.J.) and invest in the affordable ISS conference program to get great ideas first hand from some of the industry’s top experts. There are workshops and seminars for all decorating processes, as well as some business classes to help ensure you are running your shop efficiently. You can begin adding exciting designs to your library to “wow” your clients, then consider every design as one that you might enter into the 2013 Impressions Awards competition. Information will be posted on our website in May, so now’s the time to start thinking about your entries. And your newfound creative energy is just the thing to take your designs to the winner’s spotlight. 1145 Sanctuary Parkway, Suite 355 Alpharetta, GA 30009 (770) 569-1540, (800) 241-9034; Fax: (770) 569-5105 EDiTorial Editor in ChiEf MArciA DerryBerry | (770) 291-5574 mderryberry@impressionsmag.com SEnior Editor jAMAr LASter | (770) 291-5578 jlaster@impressionsmag.com Managing Editor MicHeLLe M. HAVicH | (770) 291-5412 mhavich@impressionsmag.com aSSoCiatE Editor LAUreN MitcHeLL | (770) 291-5487 lmitchell@impressionsmag.com Contributing writErS Lee cAroSeLLi-BArNeS, DANe cLeMeNt, DeBorAH joNeS, KeViN KeLLy, GreG KitSoN, jiMMy LAMB, jAMeS ortoLANi, MArK VASiLANtoNe ViCE prESidEnt/ContEnt DoUG HoPe SEnior ViCE prESidEnt joe rANDALL arT art dirECtor WeNDi VAN eLDiK | (770) 291-5520 wendi.vaneldik@nielsen.com aDvErTising aSSoCiatE publiShEr LAUrie GoNz | (813) 366-2877 laurie.gonz@nielsen.com SEnior aCCount ExECutiVE jeANiNe MorGAN | (813) 366-2876 jeanine.morgan@nielsen.com SEnior aCCount ExECutiVE — ClaSSifiEdS DiANe KeNNeDy | (770) 291-5519 diane.kennedy@nielsen.com proDucTion produCtion dirECtor NAN McDoWeLL | (770) 291-5480 nan.mcdowell@nielsen.com produCtion ManagEr terri HiLL | (770) 291-5481 terri.HiLL@nielsen.com CuStoMEr SErViCE baCk iSSuES | (800) 697-8859 SubSCriptionS | (800) 697-8859 nimp@omeda.com rEprintS rAy tryNoVicH, tHe yGS GroUP | (800) 290-5460 x148 impressions@theygsgroup.com liSt rEntal coNtAct yoUr territory MANAGer or: WAyNe NAGroWSKi | (845) 201-5318 wayne.nagrowski@reachmarketing.com Editor in ChiEf To comment on this editorial or to express your views on other matters, address your e-mail to mderryberry@impressionsmag.com. 4 Impressions | March 2013 SCan thE CodE bElow to SubSCribE! A Division of Nielsen impressionsmag.com http://www.impressionsmag.com http://www.impressionsmag.com

Table of Contents for the Digital Edition of Impressions - March 2013

Impressions - March 2013
Table of Contents
First Impressions
From the Show Director
FYI
Product Gallery
ISS Conferences
Fun Fashions for Her
Permanent Vacation
Should You Start A Preprint Line? Part 1
The 5 Worst Growing Pains for Apparel Decorators
Shop Spotlight
Embroidery Design & Digitizing
Embroidery Production
Screen Printing Graphics & Design
Online Directory
Screen Printing Production
Tech Tips Screen Printing
Digital Decorating
Classifieds
Ad Index

Impressions - March 2013

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https://www.nxtbook.com/nxtbooks/impressions/20170607
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https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
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