Impressions - August 2013 - (Page 8)

Ash City Launches Free Mobile App a sh City, Richmond Hill, Ontario, Canada, has launched a free mobile application. “We recognized that our customers may be on-the-go and do not have access to the Internet,” says Sophia Santamaria, manager of digital media and strategy for Ash City. With the new user interface, customers can view inventory selection and receive automatic stock updates, search through more than 420 products by style number or name, and mark favorite products for future use, even when they do not have Internet access, like at tradeshows, Santamaria explains. “The app was designed with our customers’ needs in mind, so we wanted to create a simpliﬁed user interface to keep their business moving,” she says. With a sleek, reﬁned contrast design and easy tabbed navigation, the app allows users to easily ﬁnd previously viewed apparel and ship orders, according to the company. “The majority of companies in this industry have mobile-friendly websites, but we wanted to take this a step further and create a mobile application for iPhone and iPad users, so that our customers can always access information,” Santamaria says. To download the free Ash City Mobile application on your iPhone and iPad, visit Apple’s App Store. For more information and a demonstration of the application, visit ashcity.com/ mobile. — L.M. With Ash City’s mobile app, customers can browse through more than 420 of the company’s products from their iPhone or iPad. Hanes Markets Cool DRI Shirt to Race Directors Hanes Cool DRI T-shirt has exceptional wicking performance, making it ideal for runners, walkers or cyclists, according to the company. 8 Impressions | August 2013 Hanes Branded Printwear, WinstonSalem, N.C., is marketing its new Hanes Cool DRI shirt to race directors. The company recently attended the Race Directors College Workshop to promote the shirt, hosting a reception to show off the latest styles and colors. The Cool DRI shirt is made of rapid-dry 100% polyester interlock fabric that is speciﬁcally designed to wick moisture away quickly and efﬁciently. The shirts also have a 50+ UPF rating and provide UV protection, according the company, making them perfect for runners, walkers or cyclists. “The Hanes Cool DRI shirt is the perfect shirt for races because it delivers exceptional wicking performance, quality fabric and an excellent printing platform at a great price,” says Andrew Verga, marketing manager for Hanes Branded Printwear. “Race directors know the importance of having high-quality performance shirts that participants will want to wear well after their event at a price that doesn’t break the budget. It’s important for us to let them know that Hanes Cool DRI has everything they need.” Cool DRI shirts are available in adult, women’s, youth and long-sleeve styles and sizes in 15 colors. For more information, visit hanes brands.com. — M.M.H. impressionsmag.com http://www.ashcity.com/mobile http://www.ashcity.com/mobile http://www.hanesbrands.com http://www.hanesbrands.com http://www.impressionsmag.com

Table of Contents for the Digital Edition of Impressions - August 2013

Impressions - August 2013
Contents
First Impressions
From the Show Director
FYI
Product Gallery
ISS Conferences
Digital Printing Opens New Doors
Feel-Good Fleece
10 Reasons Start-Up Decorators Fail
Shop Spotlight
Shop Spotlight
Embroidery Technique
Embroidery Production
Screen Printing Production
Screen Printing Technique
Online Directory
Classifieds
Ad Index

Impressions - August 2013