Impressions - October/November 2013 - (Page 4)

first impressions THE DEcoraTED apparEl group Editorial Office 1145 Sanctuary Parkway, Suite 355 Alpharetta, GA 30009 (770) 569-1540, (800) 241-9034; Fax: (770) 569-5105 EDiTorial Heating Up the Digital Revolution a s a little girl, one of my favorite things to do at the mall was visiting the T-Shirts Plus store. There, I usually got die-cut letters and numbers put on sports uniforms, but I loved looking through the hundreds of heat transfers that were available to be pressed onto basic T-shirts. I knew I’d never get one, but boy did I long for that ringer tee featuring the iconic design of a kitten chasing a butterfly. Even back then, I was fascinated by the heat press the clerk used to make the shirts. That standard industry workhorse has been streamlined in recent years, but the premise is the same — a tried-and-true formula for applying heat to cure a variety of embellishing processes. And the evolution of the heat press as a go-to machine has increased tenfold as the digital decorating world has taken off. This is one piece of equipment every shop needs. From the earliest days of digital transfers that had those dreadful hard surfaces and obvious squares around the designs, digital decorating technology has exploded. Today’s options are many — with much-improved quality — but the heat press still is necessary for application. Similarly, the direct-to-garment (DTG) printing market is enjoying a successful foothold in the industry, as more shops add this decorating process as a way to do smaller runs, samples or one-offs. You need that heat press here, too; gotta get that cure just right. Sublimation also has its application roots in the good ol’ heat press. As the rise in poly-performance apparel continues with innovative new styles, sublimation is the ideal solution for vibrant, photo-quality designs. Finally, the print-and-cut market, with its thousands of design offerings, wouldn’t be possible without heat printing on the press. In this issue of Impressions, we’re exploring several different digital decorating topics to help you get up to speed on what’s available in the marketplace. We even have special product features on digital equipment and supplies, as well as performancewear. Consider adding some sort of digital decorating to your shop’s offerings and watch your revenues increase. Editor in ChiEf MArciA DerryBerry | (770) 291-5574 SEnior Editor jAMAr LASter | (770) 291-5578 Managing Editor MicHeLLe M. HAVicH | (770) 291-5412 aSSoCiatE Editor LAUreN MitcHeLL Contributing writErS Lee cAroSeLLi-BArNeS, cHriStoPHer BerNAt, rick DAViS, DeBorAH joNeS, GreG kitSoN, jeNNiFer MorreLL, jAMeS ortoLANi, MArk VeNit ViCE prESidEnt/ContEnt DoUG HoPe SEnior ViCE prESidEnt joe rANDALL arT art dirECtor WeNDi VAN eLDik | (770) 291-5520 graphiC dESignEr DeNiSe FieLDS | (770) 291-5487 aDvErTising publiShEr LAUrie GoNz | (813) 366-2877 SEnior aCCount ExECutiVE jeANiNe MorGAN | (813) 366-2876 SEnior aCCount ExECutiVE — ClaSSifiEdS DiANe keNNeDy | (770) 291-5519 proDucTion produCtion dirECtor NAN McDoWeLL | (770) 291-5480 produCtion ManagEr terri HiLL | (770) 291-5481 CuStoMEr SErViCE baCk iSSuES | (800) 697-8859 SubSCriptionS | (800) 697-8859 rEprintS rAy tryNoVicH, tHe yGS GroUP | (800) 290-5460 x148 liSt rEntal coNtAct yoUr territory MANAGer or: WAyNe NAGroWSki | (845) 201-5318 SCan thE CodE bElow to SubSCribE! Marcia Derryberry Editor in ChiEf To comment on this editorial or to express your views on other matters, address your e-mail to 4 Impressions | October/November 2013

Table of Contents for the Digital Edition of Impressions - October/November 2013

Impressions - October/November 2013
First Impressions
From the Show Director
Product Gallery
ISS Conferences
Allover Printing: It's All Over America
The Digital Direction
Peak Performance
Tracking Trends is Key to Business Survival
Shop Spotlight
Shop Spotlight
Embroidery Design & Digitizing
Embroidery Technique
Screen Printing Production
Screen Printing Technique
Online Directory
Digital Decorating
Ad Index

Impressions - October/November 2013