Impressions - Team & Spirit Apparel - Fall 2009 - (Page 8)

By Luiza Raposo, Contributing Writer Stock styles Technical fabrics Lead & Cheer Trends Stay on top of recent developments in cheer uniforms, travel gear and accessories in order to gain pumped-up spiritwear sales. heerleading has grown from the sidelines to center stage as a top market for apparel decorators. Though competing with custom uniform suppliers used to be difficult, the newest options available are trend conscious and can be quickly shipped. Decorators now have the lead and can provide the complete cheer package: fast, trendy and affordable uniforms, practice gear, travel wear and accessories. Now widely regarded as a bona fide sport, cheerleading participation numbers are rising steadily. According to the Sporting Goods Manufacturers Association (SGMA), the number of cheerleaders across the nation grew from 2.6 million in 2000 to 2.9 million in 2006, to 3.3 million in 2007. The starting age for cheerleaders can be as early as 4 years old, and participants continue to cheer well into high school and college. A single cheerleader can participate in up to three cheer squads: middle or high school teams, youth league or athletic association teams, and all-star squads. Cheerleading also is becoming a year-round sport, with tryouts in the spring, regular-season games in the fall and winter, national competitions at the end of the season and summer  The Pizzazz Megaphone Slingpack (style SL50) is made of polyester and includes heavy vinyl backing. It features a megaphone-shaped zipper pocket that can be embroidered, an mp3 player pocket with access for headphones, and also includes a shoe storage shelf. It’s available in six colors. Use Info•Action #153 at 8 • Fall 2009

Table of Contents for the Digital Edition of Impressions - Team & Spirit Apparel - Fall 2009

Impression - Team & Spirit Apparel - Fall 2009
The Corporate Game
Stock Styles and Technical Fabrics Lead Cheer Trends
How to Achieve Fundraising Success
Gear Bag

Impressions - Team & Spirit Apparel - Fall 2009