Impressions - Team & Spirit Apparel - Fall 2010 - (Page 2)

TWO SIDES OF THE COIN A SUPPLEMENT TO IMPRESSIONS MAGAZINE 1145 Sanctuary Parkway, Suite 355 Alpharetta, GA 30009 (770) 569-1540, (800) 241-9034; Fax: (770) 569-5105 ASSOCIATE PUBLISHER: LAURIE GONZ (813) 366-2877 • laurie.gonz@nielsen.com EDITOR IN CHIEF: MARCIA DERRYBERRY (770) 291-5574 • mderryberry@impressionsmag.com MANAGING EDITOR: JAMAR LASTER (770) 291-5578 • jlaster@impressionsmag.com EDITORIAL INTERN: SAM CALVERT (770) 291-5537 • samantha.calvert@nielsen.com CONTRIBUTING WRITERS: CARA CHERRY, JENNIFER A. MORRELL, DEBORAH SEXTON MARKETING MANAGER: ELAINE BARNES (770) 291-5423 • Elaine.Barnes@nielsen.com ART DIRECTOR: WENDI VAN ELDIK (770) 291-5520 • Wendi.VanEldik@nielsen.com PRODUCTION DIRECTOR: NAN MCDOWELL (770) 291-5480 • Nan.Mcdowell@nielsen.com PRODUCTION MANAGER: SHANNON PAGEL (770) 291-5481 • Shannon.Pagel@nielsen.com CUSTOMER SERVICE BACK ISSUES • (800) 697-8859 SUBSCRIPTIONS • (800) 697-8859 nimp@omeda.com FOR REPRINTS THE YGS GR OUP RAY TRYNOVICH • (800) 290-5460 x 148 impressions@theygsgroup.com LIST RENTAL LIST RENTAL PRODUCT MANAGER MICHELE WIESNER • (646) 654-7220 Michele.Wiesner@nielsen.com s a decorator, you’re probably no stranger to the fact that technological enhancements continue to drive the way in which you do business. Think about it. Thanks to progress in the manufacturing of apparel fabrics, you can offer your customers uniforms and spiritwear that were hardly thought of only a decade ago. It’s been widely documented that today’s fabrics are chock full of performance properties, including stretch, moisture-wicking, anti-microbial and UV-protective capabilities, that — in the past — would’ve seemed more like a pipedream reserved By JAMAR LASTER for an episode of “The Jetsons” rather than reality. But like most other things, with every beneﬁt of technological advancement comes an equally challenging set of obstacles, each giving rise to the other. Call it the yin and yang of decorating. For example, the aforementioned fabric technology may be an athlete’s dream, but performance apparel can be a nightmare for decorators to deal with. That’s because many of these garments contain polyester, can have ink bleeding problems and they are sensitive to the high temperatures needed to cure plastisol ink. Add to that the stretchy properties of many performance garments, and attempting to decorate them via screen printing becomes a very scary proposition. Thus, improvements are needed. In this issue of Team & Spirit Apparel, contributing writer Deborah Sexton explores the two sides of this proverbial coin. In her cover story, “Team Sports Decorating Trends,” she examines the technological advancements in team sports fabrics and uniforms — and how they’ve become a challenge for decorators — but then juxtaposes them with the ways in which manufacturers of ink, heat-applied graphics and embroidery supplies, as well as other technologies, are making it easier to surmount these challenges. Hopefully you’ll ﬁnd this and the other content of this issue useful as you continue to ﬁnd new ways to offer your customers cutting-edge designs they’ve never seen before. A CONTENTS INFO•ACTION # 104 102 103 107 106 109 101 111 110 105 108 FALL 2010 AD INDEX ADVERTISER A&E Robison-Anton Embroidery Thread American Apparel Augusta Sportswear Boxercraft Dalco Athletic Digital Art Solutions Flexﬁt/Yupoong Hanes Pepco Poms Stahls’ ID Direct Transfer Express PAGE # 5 1 3 15 15 19 CV2 CV4 CV3 13 16 Decorating 6 Trends in Team 14 School or AllStar Spiritwear? New equipment and technology are making it possible to decorate team uniforms that have more colors, a lighter hand and more fashionforward designs. By Deborah Sexton, Contributing Writer 6 Knowing the differences in school and all-star cheer uniforms can keep you on top of the game when it comes to what you offer your customers. By Cara Cherry, Contributing Writer Sportco Masters the Team Game Starting from its roots serving local clients, this Naperville, Ill.-based ﬁ rm has evolved by doing what it has always done best — serving the team sports niche. By Jennifer A. Morrell, Contributing Writer 10 18 Gear Bag No matter what segments of the spiritwear or team markets you serve, the following are sure to be a hit this year for you and your customers. By Jamar Laster, Managing Editor INFO • ACTION HOTLINE: If you want information about any of the advertisers in Team & Spirit Apparel, you can get it online. It’s fast, easy, free – and available 24 hours a day, seven days a week. Here’s how it works: • Log on to Impressionsmag.com, Click on the Info•Action icon. • Using the Ad Index on this page, select all the companies you wish to receive free information from. • Your requests are e-mailed immediately and directly to the companies you selected. COVER: Garments provided by Bomark West, Rancho Cucamonga, Calif. Garment decoration courtesy of Stahls’ ID Direct, St. Clair Shores, Mich. Photography by Photoetude, Alpharetta, Ga. THE ON 2 • Fall 2010

Table of Contents for the Digital Edition of Impressions - Team & Spirit Apparel - Fall 2010

Impressions - Team & Spirit Apparel - Fall 2010
Flexfit/Yupoong
American Apparel
Contents
Augusta Sportswear
A&E Robison-Anton Embroidery Thread
Trends in Team Decorating
Sportco Masters the Team Game
Stahls’ ID Direct
School or All-Star Spiritwear?
Boxercraft
Dalco Athletic
Transfer Express
Gear Bag
Digital Art Solutions
Pepco Poms
Hanes

Impressions - Team & Spirit Apparel - Fall 2010