Impressions - Team & Spirit Apparel - Winter 2010 - (Page 2)

STAND OUT FROM A SUPPLEMENT TO IMPRESSIONS MAGAZINE 1145 Sanctuary Parkway, Suite 355 Alpharetta, GA 30009 (770) 569-1540, (800) 241-9034; Fax: (770) 569-5105 ASSOCIATE PUBLISHER: LAURIE GONZ (813) 366-2877 • EDITOR IN CHIEF: MARCIA DERRYBERRY (770) 291-5574 • SENIOR EDITOR: TERRY MURPHY (770) 291-5537 • MANAGING EDITOR: JAMAR LASTER (770) 291-5578 • CONTRIBUTING WRITERS: DON COPELAND, DEBORAH SEXTON, FAYE MUSSELMAN MARKETING MANAGER: ELAINE BARNES (770) 291-5423 • ART DIRECTOR: WENDI GILBERT (770) 291-5520 • CONTRIBUTING DESIGNER: BEN CARPENTER, BC Squared • PRODUCTION DIRECTOR: NAN MCDOWELL (770) 291-5480 • PRODUCTION MANAGER: SHANNON PAGEL (770) 291-5481 • THE CROWD ’m always amazed at the great, retail-inspired looks I see from decorators in our industry when I attend the annual Imprinted Sportswear Shows. Walking the aisles of these shows, it’s not uncommon to see hats, visors, T-shirts, jeans, hoodies and more decorated with some variation of rhinestones, appliqué or tackle twill, in addition to screen printing, embroidery or digital decorating. If your fi rm hasn’t taken advantage of the numerous possibilities that can be achieved with multimedia decoration, you’re selling yourself short. In today’s difBy JAMAR LASTER ficult economic climate, it’s more critical than ever to differentiate your shop from the competition. While you may be an exceptional embroiderer, screen printer or digital decorator, your firm’s success also depends — in part — on how good of a businessperson you are. And being an astute businessperson involves noticing and reacting to trends in your particular niche in a way that can make you stand out from your competitors. For example, multimedia and retail-inspired looks are intertwining trends that currently are very prevalent among consumers. And if your firm primarily serves the team or spiritwear markets, or both, then you’ve no doubt seen firsthand the preference among consumers for apparel — from cheer uniforms to fanwear — embellished with more than just traditional screen printing or embroidery. Pieces that combine these disciplines with direct-to-garment printing or rhinestones, for example, will always catch your customers’ eyes. Pairing even only a couple of processes will make you stand out from a competitor who can only offer a screen printed logo and numbers. So take this as a challenge to learn more about multimedia. Our feature story on pg. 6 lays details simple steps you can try to create designs that incorporate two or more decorating disciplines. So take the plunge! If you don’t, I’m sure your competitor will sooner or later! I CUSTOMER SERVICE BACK ISSUES • (800) 697-8859 SUBSCRIPTIONS • (800) 697-8859 FOR REPRINTS THE YGS GROUP RAY TRYNOVICH • (800) 290-5460 x 148 LIST RENTAL LIST RENTAL PRODUCT MANAGER MICHELE WIESNER • (646) 654-7220 CONTENTS 6 Make the Most 16 Your Team of Multimedia Follow these simple steps to get a leg up on your competitors by creating stunning designs that combine the best of two or more worlds. By Don Copeland, Contributing Writer 101 102 107 108 109 100 111 103 110 106 104 105 SPRING 2010 ADVERTISER American Apparel Augusta Sportswear Boxercraft Dalco Athletic Digital Art Solutions Flexfit/Yupoong Hanes Holloway Pepco Poms Sports PAGE # 1 3 18 18 19 CV2 CV4 5 CV3 11 9 10 INFO•ACTION # Sports Marketing Plan Pizzazz Performancewear Robison-Anton Textile Co., div. of A&E Transfer Express From specific scheduling to getting client referrals, here are a dozen ways to keep your fi rm’s name top of mind with existing and prospective clients. By Faye Musselman, Contributing Writer INFO • ACTION HOTLINE: If you want informat ion about any of the advertisers in Team & Spirit Apparel, you can get it online. It’s fast, easy, free – and available 24 hours a day, seven days a week. Here’s how it works: • Log on to, Click on the Info•Action icon. • Using the Ad Index on this page, select all the companies you wish to receive free information from. • Your requests are e-mailed immediately and directly to the companies you selected. Lowdown on Numbering Systems In Part 1 of this two-part series, we take a look at athletic numbering systems from four manufacturers to help you decide which one could be right for your shop. By Deborah Sexton, Contributing Writer 12 The 20 Gear Bag No matter what segments of the spiritwear or team markets you serve, the following products are sure to be a hit this year for you and your customers. By Jamar Laster, Managing Editor COVER: Garments provided by Boxercraft, Atlanta Garment decoration courtesy of Universal Transfers, Philadelphia Photography by Photoetude, Alpharetta, Ga. THE ON 2 • Spring 2010

Table of Contents for the Digital Edition of Impressions - Team & Spirit Apparel - Winter 2010

Impressions - Team & Spirit Apparel - Winter 2010
Make the Most of Multimedia
The Lowdown on Numbering Systems
Your Team Sports Marketing Plan
Gear Bag

Impressions - Team & Spirit Apparel - Winter 2010