Impressions - Team & Spirit Apparel - Fall 2011 - (Page 2)

WATCHING WHAT THE A SUPPLEMENT TO IMPRESSIONS MAGAZINE 1145 Sanctuary Parkway, Suite 355 Alpharetta, GA 30009 (770) 569-1540, (800) 241-9034; Fax: (770) 569-5105 ASSOCIATE PUBLISHER: LAURIE GONZ (813) 366-2877 • laurie.gonz@nielsen.com EDITOR IN CHIEF: MARCIA DERRYBERRY (770) 291-5574 • mderryberry@impressionsmag.com MANAGING EDITOR: JAMAR LASTER (770) 291-5578 • jlaster@impressionsmag.com CONTRIBUTING WEB EDITOR: SARAH GODDARD (770) 291-5412 • Sarah.Goddard@nielsen.com EDITORIAL INTERN: SAM CALVERT (770) 291-5431 • Samantha.Calvert@nielsen.com CONTRIBUTING WRITERS: DANE CLEMENT, JOSH ELLSWORTH MARKETING MANAGER: ELAINE AMACHER (770) 291-5423 • Elaine.Amacher@nielsen.com ART DIRECTOR: WENDI VAN ELDIK (770) 291-5520 • Wendi.VanEldik@nielsen.com PRODUCTION DIRECTOR: NAN MCDOWELL (770) 291-5480 • Nan.Mcdowell@nielsen.com PRODUCTION MANAGER: TERRI HILL (770) 291-5481 • Terri.Hill@nielsen.com FANS WEAR ithout a doubt, one of the things my wife and I love to do in the fall is attend our college alma mater’s football games, which means plenty of tailgating beforehand. For many, tailgating evokes images of grilling delicious food, throwing around the football and swigging a couple of cold ones right up until game time. I love that, too, but one of the things that I’ve recently learned to love and appreciate about By JAMAR LASTER fall Saturdays in the South is the unwavering spirit and commitment of the fans (which, I think, is short for “fanatic”). This goes beyond people merely showing support for the team by packing the stands and screaming at the top of their lungs or exchanging high-ﬁves after a touchdown. I’m talking about fans that literally wear their support for their team favorite team. In fact, one of my favorite things to do during tailgating is watch fans stroll through campus in the fanwear that they’ve either bought, borrowed or created. Let me be clear: I’m not just talking about wearing a T-shirt with the team name embellished across the front. Rather, I’m talking about some pretty bold, imaginative shirts, pants, hats and more. For example, I’ll never forget seeing a guy dressed in pants that featured one leg that was black while the other was red, with the school’s logo running up and down each leg. I also remember tossing the football around and getting distracted by a fan in a stretchable, nylon full-length bodysuit, with no open area for the face and a school logo on the chest! (I also learned a painful lesson about not being so easily distracted when a football is being thrown at me.) Now that’s what I call a fanatic! In this issue, contributing writer Josh Ellsworth showcases a few fashion-forward styles that could help you step up your game when decorating fanwear (p. 6). These styles go beyond the status quo and the boring. Check them out, because enhancing your shop’s fanwear offerings could leave you with a bunch of fans of your own. Maybe not ones that will wear full-length nylon bodysuits, but you get the point, right? W CUSTOMER SERVICE BACK ISSUES • (800) 697-8859 SUBSCRIPTIONS • (800) 697-8859 nimp@omeda.com FOR REPRINTS THE YGS GROUP RAY TRYNOVICH • (800) 290-5460 x 148 impressions@theygsgroup.com LIST RENTAL LIST RENTAL PRODUCT MANAGER BART PICCIRILLO • (848) 731-2768 Bart.Piccirillo@eraepd.com AD INDEX ADVERTISER American Apparel Augusta Sportswear Boxercraft Champion Charles River Apparel Dalco Athletic Flexﬁt/Yupoong Pepco Poms SanMar Stahls’ ID Direct Transfer Express Yupoong/Flexﬁt CONTENTS 102 110 108 111 105 107 101 104 103 109 106 101 FALL 2011 PAGE # 1 CV3 17 CV4 11 17 CV2 5 3 19 13 CV2 INFO•ACTION # for Fan Apparel 6 Fresh Looks 10 Accessories 6 Take Center Stage If you want your shop to earn Fashion-forward accessories have become an attractive, less substantial revenue from costly alternative for freshening fanwear, these styles may resonate with certain types of existing spiritwear uniforms. By Sarah Goddard, buyers in your market. By Josh Ellsworth, Contributing Writer Contributing Web Editor INFO • ACTION HOTLINE: If you want informat ion about any of the advertisers in Team & Spirit Apparel, you can get it online. It’s fast, easy, free – and available 24 hours a day, seven days a week. Here’s how it works: • Log on to Impressionsmag.com, Click on the Info•Action icon. • Using the Ad Index on this page, select all the companies you wish to receive free information from. • Your requests are e-mailed immediately and directly to the companies you selected. Multiple Outline Text Effects in Corel or Illustrator In the roughest economic climate, spiritwear vendors say the market has remained resilient. Here’s why. By Dane Clement, Contributing Writer 14 Create 20 Gear Bag No matter what segments of the spiritwear or team markets you serve, the following products are sure to be a hit this year for you and your customers. By Sam Calvert, Editorial Intern COVER: Garments provided by Holloway Sportswear, Sidney, Ohio Garment decoration by Josh Ellsworth, Stahls’ ID Direct, St Clair Shores, Mich. Photography by Photoetude, Alpharetta, Ga. THE ON 2 • Fall 2011 http://www.Impressionsmag.com

Table of Contents for the Digital Edition of Impressions - Team & Spirit Apparel - Fall 2011

Impressions - Team & Spirit Apparel - Fall 2011
Contents
Ad Index
Fresh Looks for Fan Approval
Accessories Take Center Stage
Create Multiple Outline Text Effects in Corel or Illustrator
Gear Bag

Impressions - Team & Spirit Apparel - Fall 2011