Impressions - Team & Spirit Apparel - Fall 2012 - (Page 10)
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The Team
Driven by sports like tackle football, soccer and
baseball, SGMA says team sports participation is
showing signs of leveling after years on a downslide.
By Michael J. Pallerino, Contributing Writer
T
10 • Fall 2012
hey’re playing out there. Sure, the economic
climate may feel like they’re
playing without any timeouts, but that
doesn’t mean they can’t play. It just
means they have to play smarter — and
that’s what many of today’s sports par-
ticipants are doing.
No matter how you evaluate it, sporting activities — what
and when to play, and how much you can play — is a collective
line item on today’s budget-driven to-do list. Even so, after
two years of negative participation growth numbers for many
mainstream team sports, the past year has seen a turnaround
for sports such as tackle football, soccer, basketball and baseball,
according to the 2012 Sports, Fitness and Leisure Activities
Topline Participation Report. Produced by the Sporting Goods
Manufacturers Association (SGMA), the annual report analyzes
overall participation fi gures for 119 sports among participants
ages 6 and older.
“When it comes to the economy and team sports, it comes
down to just how much of a commitment a family wants to
make in the areas of travel or All-Star-related experiences,”
says Mike May, SGMA’s director of communications. “Do they
travel far away? Do they enter into as many tournaments? Do
they carry as many players? It’s a matter of how serious and
how much of an experience they want to have. Most often, it’s
little things in team sports that get cut — things like accessories
(items such as wristbands, headbands, number of caps,
etc.).”
May says these still are good times for team sports. “If you
look at all these sports, 20 or 30 years ago, these were all basic
sports. But today, we have so many options. Every sport really
has to step up its marketing efforts to entice athletes [who
are] deciding what they want to play. It’s not about having the
court or having the fi eld. That doesn’t necessarily mean they
will come today. You’re not only competing with other sports;
you’re competing with things like iPads and iPods, video
games, computers and everything else that’s not related to
activity. You’re competing against Microsoft and Apple.”
Table of Contents for the Digital Edition of Impressions - Team & Spirit Apparel - Fall 2012
Impressions - Team & Spirit Apparel - Fall 2012
Contents
Team Business: A Post-Recession Update
The Team Top 10
From the Ground Up
Spiritwear: Who To Know & Where To Go
Gear Bag
Impressions - Team & Spirit Apparel - Fall 2012
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