Impressions - Team & Spirit Apparel - Fall 2013 - (Page 2)

RISK VS. REWARD A SUPPLEMENT TO IMPRESSIONS MAGAZINE 1145 Sanctuary Parkway, Suite 355 Alpharetta, GA 30009 (770) 569-1540, (800) 241-9034; Fax: (770) 569-5105 ASSOCIATE PUBLISHER: LAURIE GONZ (813) 366-2877 • laurie.gonz@emeraldexpo.com EDITOR IN CHIEF: MARCIA DERRYBERRY (770) 291-5574 • mderryberry@impressionsmag.com SENIOR EDITOR: JAMAR LASTER (770) 291-5578 • jlaster@impressionsmag.com MANAGING EDITOR: MICHELLE M. HAVICH (770) 291-5412 • mhavich@impressionsmag.com ASSOCIATE EDITOR: LAUREN MITCHELL lmitchell@impressionsmag.com CONTRIBUTING WRITERS: CATHY CARTER, FAYE MUSSELMAN, JEFF PROCTOR ART DIRECTOR: WENDI VAN ELDIK (770) 291-5520 • wvaneldik@impressionsmag.com GRAPHIC DESIGNER: DENISE FIELDS (770) 291-5487 • dﬁelds@impressionsmag.com PRODUCTION DIRECTOR: NAN MCDOWELL (770) 291-5480 • nan.mcdowell@emeraldexpo.com PRODUCTION MANAGER: TERRI HILL (770) 291-5481 • terri.hill@emeraldexpo.com CUSTOMER SERVICE BACK ISSUES • (800) 697-8859 SUBSCRIPTIONS • (800) 697-8859 nimp@omeda.com FOR REPRINTS THE YGS GROUP RAY TRYNOVICH • (800) 290-5460 x 148 impressions@theygsgroup.com LIST RENTAL LIST RENTAL PRODUCT MANAGER BART PICCIRILLO • (848) 731-2768 Bart.Piccirillo@eraepd.com CONTENTS AD INDEX ADVERTISER I have a lot of respect for entrepreneurs. It takes an admirable amount of intestinal fortitude to be willing to put everything — money, possessions, peace of mind, even family and friends — on the line to establish an enterprise with the hope that it pays off, ﬁ nancially or otherwise, in the long run. While establishing a business isn’t exactly a leap of blind By JAMAR LASTER faith — research must be done, a sound business plan must be formulated and capital must be accrued — let’s be real about it. Even when all the prerequisites have been attained, there still is an element of the unknown that can be considered strong enough to dissuade some would-be business owners from realizing their dreams. Some may ask, “What if no one buys my product?” Others may second-guess, “Is this idea really good enough to sustain itself over the long haul?” Over time, doubt becomes risk. But it’s entrepreneurs who build businesses around their passions that are more likely to surmount these perceived obstacles. They see it as doing something they care about and believe in while coincidentally earning pay. The old adage, “If you do something you love, you’ll never work a day in your life,” certainly applies. This characterization certainly ﬁts Joëlle Krummenacher, who launched a Switzerland-based company, Spirit Fever, attempting to merge her two passions: cheerleading and computer science. What started as a project developing computer games has morphed into a full-blown, multi-pronged business that includes spiritwear. Her company may not be the biggest, but the fact that she’s doing something she loves gives her great satisfaction — plus she’s making money in the process. Those are the rewards. I’m not saying business owners should eschew proﬁtability just to pursue a gloriﬁed hobby for free. But you’re more likely to succeed in the business world if you’re doing something in which you truly believe. Read more about Krummenacher and her business on p. 12, and ask yourself if you’re still passionate about your business. Hopefully, the answer is “yes” and you’re just as excited as you were on Day 1 to see exactly where your passion will take you next. PAGE # INFO•ACTION # 6 It’s Always A4 C3 111 Augusta Sportswear 23 109 Flexﬁ t/ Yupoong C2 101 1 102 Gildan-Performance 19 108 Here’s how to ensure your shop sees year-round activity. Hanes C4 112 By Cathy Carter Gildan New Balance Jerzees 5 104 Pepco Poms Inc. 11 106 S&S Activewear 17 107 SanMar 3 103 Stahls’ ID Direct 10 105 Transfer Express 27 110 Yupoong /Flexﬁ t C2 101 INFO • ACTION HOTLINE: If you want information about any of the advertisers in Team & Spirit Apparel, you can get it online. It’s fast, easy, free – and available 24 hours a day, seven days a week. Here’s how it works: • Log on to Impressionsmag.com, Click on the Info•Action icon. • Using the Ad Index on this page, select all the companies you wish to receive free information from. • Your requests are e-mailed immediately and directly to the companies you selected. 2 • Fall 2013 Busy Season 12 Spirit Inspired This Swiss cheerleading enthusiast has found success in spiritwear. By Lauren Mitchell 14 The ABCs of Athletic Printing Follow these basics for printing on team uniforms. By Jeff Proctor FALL 2013 20 A Marketing 6 Plan for Team Sports Here are a dozen tips to keep your shop relevant for customers. By Faye Musselman 24 Gear Bag In-demand new products for the team and spiritwear niches. By Michelle M. Havich ON THE COVER: Photo provided by Spirit Fever Brands Sarl, Lausanne, Switzerland http://www.Impressionsmag.com

Table of Contents for the Digital Edition of Impressions - Team & Spirit Apparel - Fall 2013

Impressions - Team & Spirit Apparel - Fall 2013
Contents
It’s Always Busy Season
Spirit Inspired
The ABCs of Athletic Printing
A Marketing Plan for Team Sports
Gear Bag

Impressions - Team & Spirit Apparel - Fall 2013