Impressions - Team & Spirit Apparel - Spring 2013 - (Page 18)
Join
Team
How to successfully
capture — and keep
— business in the
team sports arena.
By Doug Wilcoxson, Contributing Writer
• The Mustang full-button-down baseball
jersey (style 1868B/1858B) from Teamwork
Athletic Apparel is made from Cool Mesh
fabric and offers a full-cut length and body,
traditional full-button-down style and
comfortable moisture-control insert panels.
Youth and adult sizes are available in eight
different color options.
A
s an apparel decorator, there’s no better time
to sell to teams or leagues than today. Think
back to when you were a kid. You may have
been involved in team sports, or you may have
known someone who participated in league or
recreational play. Remember the excitement that was sparked
in the fall by the start of football season, or the anticipation that
mounted in the spring as baseball season approached?
Supplying garments to teams and leagues can yield the
same type of excitement. Although the “seasons” start at different times of year (most teams want their uniforms earlier
18 • Spring 2013
in the year — before practices and games start), you can still
experience the rush associated with team and league play.
Only now, that rush might be caused by the anticipation of
strong team uniform sales and soaring profits.
Need proof? According to American Sports Data Inc. and
SGMA, literally millions of kids are heading to the nation’s fields
and courts to participate in a team sport. If that doesn’t get you
excited about the profit potential associated with team sports
and leagues, maybe this will: It’s becoming more common that
participants are engaging in their respective sports year-round.
Case in point: Ever heard of a winter baseball league or a travel
Table of Contents for the Digital Edition of Impressions - Team & Spirit Apparel - Spring 2013