Impressions - Team & Spirit Apparel - Spring 2013 - (Page 2)

DON’T MISS A SUPPLEMENT TO IMPRESSIONS MAGAZINE 1145 Sanctuary Parkway, Suite 355 Alpharetta, GA 30009 I (770) 569-1540, (800) 241-9034; Fax: (770) 569-5105 ASSOCIATE PUBLISHER: LAURIE GONZ (813) 366-2877 • Laurie.Gonz@nielsen.com EDITOR IN CHIEF: MARCIA DERRYBERRY (770) 291-5574 • mderryberry@impressionsmag.com SENIOR EDITOR: JAMAR LASTER (770) 291-5578 • jlaster@impressionsmag.com MANAGING EDITOR: MICHELLE HAVICH (770) 291-5412 • Michelle.Havich@nielsen.com ASSOCIATE EDITOR: LAUREN MITCHELL (770) 291-5487 • Lauren.Mitchell@nielsen.com CONTRIBUTING WRITERS: DARREN AMATO, CATHY CARTER, DOUG WILCOXSON ART DIRECTOR: WENDI VAN ELDIK (770) 291-5520 • Wendi.VanEldik@nielsen.com PRODUCTION DIRECTOR: NAN MCDOWELL (770) 291-5480 • Nan.McDowell@nielsen.com PRODUCTION MANAGER: TERRI HILL (770) 291-5481 • Terri.Hill@nielsen.com CUSTOMER SERVICE BACK ISSUES • (800) 697-8859 SUBSCRIPTIONS • (800) 697-8859 nimp@omeda.com FOR REPRINTS THE YGS GROUP RAY TRYNOVICH • (800) 290-5460 x 148 impressions@theygsgroup.com LIST RENTAL LIST RENTAL PRODUCT MANAGER BART PICCIRILLO • (848) 731-2768 Bart.Piccirillo@eraepd.com PAGE # INFO•ACTION # CV3 112 A4 Access Group Processing 27 111 Augusta Sportswear 19 108 Champion CV4 113 Flexﬁ t/ Yupoong CV2 101 Gildan New Balance 1 102 Gildan Performance 16, 17 107 5 104 Holloway Sportswear Imprinted Sportswear Shows 23 Jerzees 11 106 9 105 21 109 Pepco Poms Pizzazz/Just Basic Sports Inc. SanMar Corp. Transfer Express Yupoong /Flexﬁ t 3 103 25 110 CV2 101 INFO • ACTION HOTLINE: If you want information about any of the advertisers in Team & Spirit Apparel, you can get it online. It’s fast, easy, free – and available 24 hours a day, seven days a week. Here’s how it works: • Log on to Impressionsmag.com, Click on the Info•Action icon. • Using the Ad Index on this page, select all the companies you wish to receive free information from. • Your requests are e-mailed immediately and directly to the companies you selected. normally play my cards close to the vest when it comes to personal matters, but I’m going to go out on a limb and reveal something about myself that you otherwise wouldn’t know: I’m a creature of habit. There, I said it. And upon ﬁrst reading that revelation, it By JAMAR LASTER may not sound like a big deal to you. But my reluctance to adapt has sometimes led me to miss out on certain things that I either experienced later in life or, in the most extreme case, never had the fortune of experiencing again to date. For example, I developed a wild hair and, on a whim, started using mustard as a condiment during my early teens. I broke from my routinely conservative diet and consumed my ﬁrst salad during my third year of college. But the most extreme and regrettable example was turning down a chance in high school to study abroad in France. Why? The details are fuzzy, but there was something unnerving about being in a foreign land for three or four months (practically an eternity for an inner-city kid who had never even been to the West Coast at that point in life). And I haven’t sniffed a chance at recapturing that chance. I’ve since learned that adapting to change, though sometimes seeming like a huge jump, can actually be an important step in life. The same goes for business. In this issue, contributing writer Cathy Carter explores the subject of augmenting your shop’s spiritwear sales (“Supersize Spiritwear Sales with Fan Apparel,” p. 6). Traditionally, that niche has been dominated by cheer apparel and accessories. However, broadening the deﬁnition to include fan apparel means that, in addition to writing orders for cheerleading suits and warm-ups, you can upsell clients with offerings such as hoodies and sweat shirts, T-shirts, bags, caps and more. Don’t be afraid to be a business chameleon instead of a creature of habit. Adapting can be good for your shop. Whatever it takes, just don’t miss out on France like I did! CONTENTS AD INDEX ADVERTISER YOUR FRANCE 6 Supersize Spiritwear Sales with Fan Apparel No longer associated strictly with cheer uniforms, spiritwear is proving to be a yearround market. Here’s how. By Cathy Carter, Contributing Writer 12 ‘Wow’ Your Customers with Heat-Applied Vinyl Set your shop apart from the competition while bringing in more proﬁts with unique designs using this medium. By Darren Amato, Contributing Writer 2 • Spring 2013 SPRING 2013 18 Join 6 the Team How to successfully capture — and keep — business in the team sports arena. By Doug Wilcoxson, Contributing Writer 22 Gear Bag Looking for the hottest styles in spiritwear or team uniforms? Need equipment to step up your game to capture more team or league business? Check out these new products that are sure to help you become a hit in these niches. By Jamar Laster, Senior Editor ON THE COVER: Garments and apparel decoratio courtesy of Stitchmaker, Wylie, Texas http://www.Impressionsmag.com

Table of Contents for the Digital Edition of Impressions - Team & Spirit Apparel - Spring 2013

Impressions - Team & Spirit Apparel - Spring 2013
Table of Contents
Supersize Spiritwear Sales with Fan Apparel
‘Wow’ Your Customers with Heat-Applied Vinyl
Join the Team
Gear Bag

Impressions - Team & Spirit Apparel - Spring 2013