Incentive - December 2007 - (Page 14)

COVER STORY FLY NG ROLLS-ROYCE ENGINE SERVICES High SOARS BY CH R I STOP H E R HOS FOR D PHOTOGRAPHY BY SHAUN FENN ON ITS EMPLOYEE ENGAGEMENT PROGRAM hen people think of Rolls-Royce, it’s luxury automobiles that usually come to mind. The fact is, however, British-based Rolls-Royce PLC hasn’t had anything to do with cars for years (the car brand is now owned by BMW). Today, RollsRoyce makes its mark as a world leader in aerospace, manufacturing and repairing engines for military, civil and corporate aircraft customers. But it’s a leadership position that continually faces stiff competition. As a result, Rolls-Royce over the past few years has come to recognize its global workforce of 38,000 employees as a possible source of gaining a competitive edge. The company launched an initial Global Employee Engagement W Survey in 2004, but the results were only fair. That caught the attention of Rolls-Royce Engine Services–Oakland division, the company’s California-based aircraft engine overhaul and repair facility. In particular, it snared the imagination of the division’s president, Raj Sharma. Sharma had a personal interest here; he was formerly president of what had been National Airmotive Corporation (NAC) prior to its 1999 acquisition by Rolls-Royce and its renaming as Rolls-Royce Engine Services. Continuing as president of the division, Sharma was determined to raise his employees’ scores and pride as relatively new members of the Rolls-Royce family. “We were a little bit better than some other 14 | Incentive | December 2007 | incentivemag.com http://incentivemag.com

Table of Contents for the Digital Edition of Incentive - December 2007

Incentive - December 2007
Contents
Editor’s Note: Revved Up
In the News
Cover Story: Rolls-Royce Empowers Its Own
Case Study: Booz Allen Hamilton
Beating Your Best
Incentive Primer: Add Value to Your Event
Keeping Safety In Mind
Incentive Interview
Potentials Here and Now
Research: Corporate Gifts Facts Report
Tabletop
Awards: Travel Gift Cards
Travel News
Viva Puerto Vallarta
Indigenous Spas
Advertiser Index
Off the Cuff: Ambassador Christoph Bubb
Luxury Brands Special Supplement

Incentive - December 2007