Corporate Gifts Facts Report Incentive’s latest research shows who’s giving what and how By Leo Jakobson I f you look over at the next page, you’ll see that more than 40 percent of the 209 executives who responded to this survey say they are seeing more companies restricting or banning gifts. That is, unsurprisingly, about the same percentage who are spending less on gifts. But, only 1 percent have stopped sending gifts altogether and, on the flip side, nearly one third of corporate gift-givers have increased their budgets, which seems to suggest that the death of corporate gifts has been greatly exaggerated. Yet, just 1 percent have stopped sending business gifts and less than 22 percent are sending them to fewer recipients. How do you purchase your corporate gifts? Gift Service Company Direct from Manufacturer/Supplier 32% Online 39.1% 28.9% Retail 65.5% 51.8% Reseller/Distributor Who are your corporate gift recipients? Customers/Clients Employees Stockholders Prospects Suppliers/Partners Other 68.9% 80.4% 16.8% 7.7% 7.2% 26.3% 44 | Incentive | December 2007 | incentivemag.com
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Table of Contents for the Digital Edition of Incentive - December 2007