Incentive - December 2007 - (Page 6)

DECEMBER 2007 www.incentivemag.com EDITOR’S NOTE Revved Up hen writer Chris Hosford proposed a story on Rolls-Royce, I was excited. We could get a Rolls-Royce on the cover of Incentive. Now, that’s classy! But it was not to be. The Rolls-Royce in question is Engine Services in Oakland, Calif. The folks there make engines. Yes, engines, for helicopters and jets. So, I wouldn’t get to have a Rolls on the cover (preferably with me in it) but if you look at the cover now, you’ll notice something harder to come by than a fancy car on a magaJennifer Juergens on the Swarovski zine cover: Happy employees! I mean really happy crystal-encrusted Harley employees. And that’s what Incentive is all about. Maurice Carter and Brad Burkett are happy because they have a boss who empowers them. Makes them feel like part of the team. Valued. The company actually has a whole program based around their employees, called Winning Workplace. The program at the 500-employee division has achieved such stellar financial results, other Rolls-Royce divisions plan to follow suit. The story starts on page 14. OK, so I didn’t get to ride in a Rolls-Royce. But, hey, a Swarovski crystal-encrusted ladies’ Harley-Davidson is not chopped liver. I got to “ride” on the Harley at a Working Mother magazine conference where the “hog” was displayed. You see, the bike was donated by Linda Peterson, co-owner of Peterson’s Harley-Davidson in Miami, to raise money for The Women’s Alliance, a national organization of independent communitybased members who provide professional attire, career skills training and related services to low-income women seeking employment. I met the executive director of The Women’s Alliance, Nicole Wild, who is selling chances for the Harley in hopes of raising one million dollars for the organization. Wild, Peterson and consultant Thomas Cook call themselves The Power Behind the Passion, and want to help women realize their dreams of transitioning into the workforce. Readers of Incentive are invited to go to www.youreoneinamillion.org and take a chance to win The Tigertail. One dollar buys you a chance to win this amazing motorcycle, and make a big difference in someone’s life. Hey, it’s the holidays. It’s the best time to take a chance for this great charity. And who knows? You could be riding this puppy come spring. Enjoy the issue. Editorial and Executive Offices 770 Broadway, New York, NY 10003-9595 (646) 654-4500, Fax (646) 654-7650 Group Publisher Daniel J. Corcoran W EDITORIAL (646) 654-4500 Editor in Chief Jennifer Juergens Senior Editor Leo Jakobson Managing Editor Alex Palmer Associate Editor Anne Marie D. Lee Contributing Editor Julie Barker Editor at Large Jeanie Casison Special Projects Director Karen Gines Research Director Nancy Lazarus Online Editor Stacy Straczynski ART Art Director Jennifer Ruf (646) 654-7704 PRODUCTION Production Manager Anita Wise (646) 654-7298 CIRCULATION, SUBSCRIPTION & ADDRESS CHANGES (847) 763-9050, Fax (847) 763-9037, E-mail iv@halldata.com LIST RENTAL Postal info (845) 731-2731, E-mail info (845) 731-3854 REPRINTS Heather Dubie (866) 879-9144 x134, hdubie@fostereprints.com PERMISSIONS & LICENSING Barbara Grieninger (646) 654-4675, barbara.grieninger@nielsen.com ADVERTISING Jennifer Ginsberg, (646) 654-7210 jennifer.ginsberg@nielsen.com ADVERTISING/MARKETING East Coast Monique Agaliotis (646) 654-7638 Central Midwest Marvel Jasnoch (507) 663-1480 Great Lakes Region Jason Wafalosky (610) 792-2481 West Coast Peter Edmunds (714) 963-3499 Travel only-South East, NY/New England, Caribbean, and International International Ad Director Jeff Bush (239) 481-6544 Travel only-Hawaii Sharon Freeark (626) 578-0700 Inside Sales Mike Gangel (646) 654-5318 MARKETING Group Marketing Director Shereen Abuzobaa (703) 488-2809 Marketing Director Robert Kuwada (646) 654-5159 Senior Marketing Manager Jennifer Pepper Stam (646) 654-7263 Vice President, Digital Strategy Robert Joudanin Vice President, Manufacturing and Distribution Jennifer Grego Vice President, Audience Marketing Joanne Wheatley Vice President, Marketing Services Drew DeSarle PHOTO: Rohanna Mertens Photography Jennifer Juergens Editor in Chief jennifer.juergens@nielsen.com President: Greg Farrar • Senior Vice President, Human Resources: Michael Alicea • Senior Vice President, Finance: Derek Irwin • Senior Vice President, Travel, Performance, Life Sciences & Marketing Services: William J. Cooke • Senior Vice President, Marketing & Media: Sabrina Crow • Senior Vice President, Music & Literary/Film & Performing Arts Groups: John Kilcullen • Senior Vice President, Corporate Development & Planning: Thomas Kuczynski • Senior Vice President, Retail: David Loechner • Senior Vice President, Online Media: Linda McCutcheon • Senior Vice President, Building Design: Joe Randall • Senior Vice President, Central Services: Mary Kay Sustek • Vice President, Licensing & Events: Howard Appelbaum 6| Incentive | December 2007 | incentivemag.com http://www.incentivemag.com http://www.youreoneinamillion.org http://incentivemag.com

Table of Contents for the Digital Edition of Incentive - December 2007

Incentive - December 2007
Contents
Editor’s Note: Revved Up
In the News
Cover Story: Rolls-Royce Empowers Its Own
Case Study: Booz Allen Hamilton
Beating Your Best
Incentive Primer: Add Value to Your Event
Keeping Safety In Mind
Incentive Interview
Potentials Here and Now
Research: Corporate Gifts Facts Report
Tabletop
Awards: Travel Gift Cards
Travel News
Viva Puerto Vallarta
Indigenous Spas
Advertiser Index
Off the Cuff: Ambassador Christoph Bubb
Luxury Brands Special Supplement

Incentive - December 2007