REPORT Consumer Promotions Report Incentive’s latest research shows promotional marketing is still booming By Leo Jakobson Y ou’re spending more money on consumer promotions and running more of them to boot. We say this based on more than just the results of the research the following pages. The Incentive Federation’s Market Size Study, released in September, shows that spending on consumer promotions nearly tripled—to $12.6 billion—between 2000 and 2006. Our newest Consumer Promotions Report (“FACTS Report” no longer) certainly reflects that: The number of companies running one to three promotions a year is declining, while the number running four to six, seven to 10 and more than 10 have all increased over last year. What type of consumer incentive programs have you found to be most effective in achieving your goals? Event/experiential 31.1% Contest, including those with user-generated content (UGC) Loyalty/membership frequency program 8.5% 9.9% 36.3% 9.9% Sweepstakes/random lottery drawing Points-based rewards What type(s) of rewards do you prefer in your consumer incentive program? Merc 82.8n%ise ha d 26.3% Recognition 29.6% 20.4% Cash Travel 50 | Incentive | January 2008 | incentivemag.com
http://incentivemag.com
Table of Contents for the Digital Edition of Incentive - January 2008