Incentive - January 2008 - (Page 53)

TRAVEL Barcelona PAGE 56 Golf like a Pro PAGE 60 Dine on tapas, explore cathedrals, and stroll Las Ramblas for an experience both cultural and fun Play with the world’s best golfers, or at least play where they do Sustainable Solutions The first SITE International Conference was notable for its green focus “Try thinking about ROR—return on relationships, not just ROI,” says Lynda Baum, president of Exclusive Destinations, and the moderator of the panel. Other sessions that really got discussions going were “What does By Jennifer Juergens Generation X Want?” and “Unconventional he SITE International Conference Online Marketing.” 2007, held Dec. 6-9 in Monterey, The SITE Crystal Awards were presented Calif., was a resounding success, with during the conference as well. A whopping about 100 new SITE members in attenthree awards went to Harith Wickrema of dance. The theme, “Surrender to the PossibilHarith Productions in Philadelphia, a winities” incorporated many ning record that was of the environmental matched by the South principles the citizens of African contingent: Monterey—and CaliforImpact Incentives, of nia—live by. A tree was Johannesburg, Uwin planted for each of the Iwin Incentives, of attendees of the conferJohannesburg, and ence, the promotional World of Incentives, materials and badges from Cape Town. Next were printed on recycled year’s conference, which stock, and whenever pos- (from left) Jerry McGee, ISITE president; Brenda Anderson, SITE was kicked off with a sible, locally grown lunch at the Mazda CEO; and Hugo Slimbrouck SITE 2007 president organic foods were used Raceway in Laguna at event functions. Many of the educational Seca will be in Montreux, Switzerland. sessions also focused on sustainability. The reaction from most attendees was “We even want our competition to think very positive. “The 2008 ISITE Foundation about sustainable tourism; that way we all was a total success with some of the induswin,” said Kimberly Clapham, of the destitry’s top buyers in attendance,” says Patrick nation management company Terramar DesSullivan, president of PRA Destination tinations, who spoke about sustainable Management New York. “It was truly a tourism in Mexico. Her suggestions include seamless experience and all the guests had a purchasing goods from local artisans, bringing wonderful time, either playing golf, kayakschool supplies to local children and engaging ing, cooking, biking, [on the] Land Rover the community during the incentive program. Experience or racing at Seca Raceway!” T By the Numbers In late November, Zagat released its U.S. Airline survey for 2007. Drawing on the opinions of almost 7,500 flyers and travel professionals, the survey saw declining ratings on economy carriers overall, with the exception of Continental and Southwest. One of the big winners in the survey was newcomer Virgin America, voted as the best airline in the premium segment. Of economy airlines, Milwaukee-based Midwest Airlines got the top spot for the sixth consecutive year. Zagat also ranked U.S. airports, and here are the best and worst, according to the survey: BEST Tampa International Denver International Minneapolis-St. Paul International Orlando International Detroit Metropolitan Wayne County WORST New York’s LaGuardia Miami International Los Angeles International Philadelphia International New York’s John F. Kennedy Internaional — Alex Palmer | January 2008 | Incentive | 53

Table of Contents for the Digital Edition of Incentive - January 2008

Incentive - January 2008
Editor’s Note: Out of SITE
In The News
Cover Story: Include a Meeting, Improve Morale
Case Study: DHL Delivers Recognition
Incentive Primer: How To Use Promo Products
How Bob Nardelli Rallied Chrysler’s Dealers
Incentive Interview: Ken Blanchard Says Be Nice
TV’s Extreme Makeover Motivates Giving
Pre-Employment Motivation
The Daycare Dilemma
Happy Employees Shouldn’t Mix with Sick Employees
Incentive Research: Consumer Promotions Report
In Her Shoes: Winning Approval Of Flextime
Travel News
Field Report: Barcelona
Field Report: Bermuda
Golf: Follow The Pros
potentials Here and Now
Watches As Jewelry
Awards: Online Gift Cards
Tech Gadgets for 2008
Last Word: Stanley Bing Bashes Bully Bosses

Incentive - January 2008