Incentive - February 2008 - (Page 72)

TRAVEL Monaco PAGE 80 For seen-it-all groups who want a taste of the good life, Monaco is a crowning jewel that offers fairytale luxury The Silverjet Set Silverjet loyalty program helps small businesses fly high By Anne Marie D. Lee based programs typically offered by larger airlines. Says Tim Buckman, U.S. vice president of sales for Silverjet, “Let’s say you have five employees that may be traveling twice a year to London. Between all five of you, you’re traveling ten times. Typically in an airline loyalty program, as individuals, you wouldn’t get a great deal of benefit, but if you can actually lump it all as a company, then you get a greater value.” S 72 | ilverjet, the exclusive British businessclass-only airline that offers a private jet-like experience at a value price between New York’s Newark Airport and London’s Luton Airport or Dubai, has launched a loyalty program directed at small and medium-sized businesses. Unlike most airline loyalty programs, which reward miles to individual frequent fliers, “Silverjet Set” rewards companies with a free flight Incentive for every 10 purchased. Silverjet Set is both an incentive and a loyalty program. It seeks to encourage small companies to register online so that they can receive rewards and special services that bring added value to their ticket purchases. With the offer of a free ticket for every 10 purchased, small companies stand to gain significantly more benefits much more easily than they can in the cumulative, points- | February 2008 | incentivemag.com http://www.incentivemag.com

Table of Contents for the Digital Edition of Incentive - February 2008

Incentive Magazine - February 2008
Editor’s Note: Archie and the Boys
In The News
Cover Story: On The Ball Incentives
Incentive Primer: How to Use Sporting Events
Incentive Interview: Jim Avery on Doing the Right Thing
Employee Empowerment Motivates and Pays Dividends
Hospitals, Nurses Win With Flexible Scheduling
Legal Ease: Safety Programs and Unions
Case Study: The Weitz Company Retains Its Boomers
Potentials: Here and Now
Star Power in the Kitchen
Awards: Gift Card Trends for the New Year
Travel News
The Manhattanization of Las Vegas
Classics Renewed: Monaco and France
Advertiser Index
Off The Cuff: Tumi’s Mike Landry

Incentive - February 2008