Incentive - June 2008 - (Page 85)

AWARDS ELECTRONICS Pump Up The Volume By Ben Chapman Examining the latest high-end audio L ike many people, Mark Kramer’s a picky listener. “I hate bad sound,” says the senior merchandising manager at Maritz Motivation in St. Louis. “I really do.” That’s something Kramer has in common with growing numbers of incentive participants, who are choosing to upgrade their home audio systems with high-end equipment. Whether to enhance simplicity, style, wireless systems or iPod integration, there’s plenty of growth and development across audio electronics, especially at the high end of the sector. “It’s a strong, stable category,” Kramer says. “Audio electronics are maintaining their cachet, even if they’re not experiencing the explosive growth of some other electronics. Manufacturers continue to improve the technology and change styles, which keeps consumers interested.” Bolstered by emerging technologies, consumer electronics account for about 70 percent of reward redemptions, according Dana Slockbower, director of marketing at Pine Brook, N.J.–based Rymax Inc. “Buyer behavior shows that people are still more interested in technology than anything else,” Slockbower says. Audio products are a key segment within the larger electronics sector, so it’s important to understand the trends that are driving the category. Planner Resources Bang & Olufsen, Bose, Denon, Etón, Harman Kardon, Marantz, Maritz Motivation, Monster Cable, Rymax Marketing Services, Sony, Sound and Style When it comes to audio electronics, particularly on the high end, style counts. Consumers want home audio solutions that look as good as they sound, and those priorities are driving The Monster iSoniCast (above) turns your iPod into a wireless jukebox while Sony’s BRAVIA Home Theater System (below) delivers crisp, 5.1 channel surround sound for multi-room audio streaming | June 2008 | Incentive | 85

Table of Contents for the Digital Edition of Incentive - June 2008

Incentive - June 2008
Editor’s Note
In The News
Cover Story: Seventh Annual Industry Roundtable
Incentive Interview
Case Study
Soft Incentives
Empowerment and Engagement
The Incentive Career
Incentive Primer
Travel News: Where To Go and What To Do
The Cook Islands
Field Report: Bermuda
Potentials: Here and Now
50 Top Motivators: The Best of the Best
Electronics: High-end Audio Equipment
Gift Cards: Should One Be Enough?
Advertiser Index
Off The Cuff

Incentive - June 2008