Incentive - July 2008 - (Page 72)

DESK ACCESSORIES AWARDS The Colibri Group’s cobalt blue ballpoint pen will keep your program participants all fired up; floor globes like Replogle’s Westminster give the gift of style and knowledge Dress Up The Desk Luxury writing instruments, not to mention decorative globes, put a creative twist on rewards programs By Dan Butcher A 72 | choice that means something special to the recipient, whether due to its beautiful craftsmanship (perhaps it is fashioned from precious gold and silver) or because it reflects something about the owner (a sense of intellectual curiosity, perhaps) will win out over gadgets and trinkets every time. Writing instruments and other desk accessories offer high-quality solutions as incentives in a wide range of price points, though they might not be top-of-mind for incentive buyers. Maybe it’s time to take a new look at desk accessories. In the current business climate, companies must adapt to the ever-changing needs and desires of the workforce by evolving their incentives, rewards and recognition programs. Incentive T h e Pe n I s Mi ghti e r … “Especially over the past two to three years, the whole incentives business has been changing,” says Jeff Thompson, vice president of sales, corporate markets, for Victorinox, best known for its celebrated Swiss Army knives. “It’s become more common for people to jump around [from job to job], so it’s incumbent upon companies to make them feel appreciated.” Thompson, who is based in Shelton, Conn., continues: “Companies recognize the cost of losing employees; recruiting and training new employees is expensive, so they are spending more time and effort to keep the employees they have. Whereas in the past, it was common to give an award when an employee retired, today younger employees demand constant affirmation that they are valued.” In addition to its famous knives, Victorinox | July 2008 | incentivemag.com http://incentivemag.com

Table of Contents for the Digital Edition of Incentive - July 2008

Incentive - July 2008
Contents
Editor’s Note: Accentuate the Positive
In The News
Cover Story: Three Profiles in Good Corporate Citizenship
Case Study
Incentive Interview
Senior Secrets
To Thine Own Self be True
Incentive Primer
Motivation@Work
Travel News: Where To Go and What To Do
Take the Spa Home
Not the Only Game in Town
Here and Now
Writing and Desktop Gifts
Watches and Clocks
Gift Cards: Health and Wellness Incentives
Good Health Is Not Its Own Incentive
Advertiser Index
Last Word

Incentive - July 2008