Incentive - August 2008 - (Page 3)

AUGUST 2008 CONTENTS Features PAGE 6 By Jennifer Juergens PAGE 26 By Andrea Doyle merchandise travel gift cards Editor’s Note: As the world shrinks, companies take recognition programs global Cover Story: Amgen and Avnet, a pair of Fortune 200 companies, are taking two very different approaches to rolling out a global recognition program PAGE 16 By Leo Jakobson Incentive Interview: Author, speaker, professor, refugee; Steve L. Robbins’ many hats have led him to ask, “What if the world isn’t as we think it is?” Case Study: Rudi’s Organic Bakery found that an incentive trip with a strong PAGE 16 social responsibility component works wonders PAGE 28 By Alex Palmer GIft Card IQ: Incentive’s latest survey on the state of the gift card market shows that gift cards are increasingly being used in programs with big budgets PAGE 30 By Leo Jakobson Banking on Relationships: Four small banks find success by building bonds with their employees, customers and the communities they live and work in PAGE 33 By Peter Hildebrandt Corporate Comics Make Serious Points: Adding a bit of humor to an incentive event or meeting shows the motivational power of laughter PAGE 38 By Virginia Randall PAGE 26 Incentive Primer: Tom Miller A performance improvement firm founder and the president of Recognition Professionals International on the five steps to engagement PAGE 41 By Tom Miller Gas Incentives Rev Up: As the price of gas passes $4 a gallon, companies are finding that a gas gift card does wonders for morale; here are some examples PAGE 42 By Rob Carey On the Co v e r Mary Kennett, the senior manager of human resources at the pioneering biotech company Amgen, rolled out a new global recognition program in record time. Avnet, an international distributor of computer and electronic parts, is taking a slower, more step-by-step approach. Two case studies with one goal. Photo By Shaun Fenn. ADVERTISER INDEX For information on advertisers’ products and services, turn to page 81 PAGE 28 | August 2008 | Incentive | 3

Table of Contents for the Digital Edition of Incentive - August 2008

Incentive - August 2008
Editor's Note
In the News
Cover Story: Amgen and Avnet, a Pair of Fortune 200 companies, are taking two very Different Approaches to Rolling out a Global Recognition Program
Incentive Interview: Author, Speaker, Professor, Refugee; Steve L. Robbins’ many hats have led him to ask, “What if ... The World isn’t as We Think It Is?”
Case Study: Rudi’s Organic Bakery Found that an incentive trip with a Strong Social Responsibility Component Works Wonders
Gift Card IQ
Banking on Relationships
Corporate Comics Make Serious Points
Incentive Primer: Tom Miller
Gas Incentives Rev Up
Legal Ease: Pitfalls Beyond Taxes
My Turn: Airline Frequent Flier Programs
Travel News: Where To Go and What To Do
Amalfi Coast: A Classic Italian Destination
Hong Kong: The Original Chinese Incentive
Ireland: South, East, West, and Now North
potentials Here and Now
Electronics: Top Tech Trends
Luxury Goods: Exceptional Awards
Corporate Gifting: Rules and Ideas
Excite and Incent: Spot Rewards
Advertiser Index
Off the Cuff: Hollis H. Malone

Incentive - August 2008