Incentive - August 2008 - (Page 30)

Gift Card 2008 Gift Card IQ Spending is up, due in part to the increase in peer-to-peer recognition programs By Leo Jakobson I f you look closely at the information in Incentive’s 2008 Gift Card IQ survey, you’ll find a couple of significant changes from the 2007 edition—and we’re not just talking about our decision to change the name from “Facts Report.” For one thing, the primary program budget question had its top-end categories revised to better reflect the large programs run by Fortune 500 companies. For another, companies are spending a lot more on programs, thanks in part to the growing popularity of peer-to-peer recognition and reward programs that can cover tens if not hundreds of thousands of employees. In 2007, when we asked respondents about their annual budget for all gift card and gift certificate programs, about 8 percent chose the highest category, “$100,000 and up.” This year, nearly 15 percent fell into that category. But that bracket encompassed three others: $100,000 to $249,999 (7.1 percent), $250,000 to $499,999 (2.7 percent) and the new top slot, $500,000 and up (4.9 percent). We hope you find this useful. For complete results of this year’s Gift Card IQ, please VISIT INCENTIVEMAG.COM/GIFTCARDIQ Table 1 Do you use gift certificates/gift cards in your incentive/recognition/reward programs? Table 2 Which of the following types of gift certificates/cards have you purchased for your incentive programs in the past year? Dining/restaurant 19.8% 80.2% NO YES Retail store Entertainment Gift check Credit-card-branded debit card Bank-issued debit card Catalog merchant Gas Multiple-merchant certificate Online merchant Travel Telephone card Service/experiential Other 0% 10 % 20% 30 % 40% 50 % 60 % 70 % 80 % 30 | Incentive | August 2008 | incentivemag.com http://INCENTIVEMAG.COM/GIFTCARDIQ http://incentivemag.com

Table of Contents for the Digital Edition of Incentive - August 2008

Incentive - August 2008
Contents
Editor's Note
In the News
Cover Story: Amgen and Avnet, a Pair of Fortune 200 companies, are taking two very Different Approaches to Rolling out a Global Recognition Program
Incentive Interview: Author, Speaker, Professor, Refugee; Steve L. Robbins’ many hats have led him to ask, “What if ... The World isn’t as We Think It Is?”
Case Study: Rudi’s Organic Bakery Found that an incentive trip with a Strong Social Responsibility Component Works Wonders
Gift Card IQ
Banking on Relationships
Corporate Comics Make Serious Points
Incentive Primer: Tom Miller
Gas Incentives Rev Up
Legal Ease: Pitfalls Beyond Taxes
My Turn: Airline Frequent Flier Programs
Travel News: Where To Go and What To Do
Amalfi Coast: A Classic Italian Destination
Hong Kong: The Original Chinese Incentive
Ireland: South, East, West, and Now North
potentials Here and Now
Electronics: Top Tech Trends
Luxury Goods: Exceptional Awards
Corporate Gifting: Rules and Ideas
Excite and Incent: Spot Rewards
Advertiser Index
Off the Cuff: Hollis H. Malone

Incentive - August 2008