SEPTEMBER 2008 CONTENTS PAGE 20 merchandise travel gift cards FEATURES Editor’s Note: The Best of Times and The worst of times to cut an incentive program is when the economy is weak Start Spreading the News: PR Incentives Public relations firms find creative staffers respond to creative incentives PG 10 By Jennifer Juergens PG 58 By Alex Palmer Cover Story: MetLife Rethinks Recognition MetLife Auto & Home’s recognition program was created by its employees Planning: Got Lemons? Make Lemonade Whether it’s a medical emergency or bad weather, prepare for the unplanned PG 20 By Leo Jakobson PG 62 By A.E. Smith Case Study Orkin: The Presidential Treatment The pest control firm expands its sales incentive program to non-sales staffers Industry Veterans Speak: The President Slept Here Hospitality industry lifers tell us what keeps them excited about their work PG 38 PAGE 66 PG 66 By Jennifer Juergens By Peter Hildebrandt Coca-Cola Bottling: The Sweet Taste of Success Out-of-control incentive programs lead to a top-to-bottom rethink, and good ROI PG 41 By Alex Palmer Keep Cash Off the Hood: Auto Incentives As new-car sales hit the wall, dealers search for incentives other than cash PG 46 By Peter Hildebrandt Handle with Care: Motivating After Layoffs Tips on restoring employees’ spirits and loyalty after a round of job cuts Motivation: Action! Start Teambuilding Now! There are many exercises that will forge a cohesive team, but follow-up is key PG 54 By Carol Patton PG 72 By Rob Carey incentivemag.com | September 2008 | Incentive | 5
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Table of Contents for the Digital Edition of Incentive - September 2008