Incentive - November 2008 - (Page 6)

NOVEMBER 2008 www.incentivemag.com EDITOR’S NOTE Hello Again eginning with this issue, I will be taking over the helm as editor in chief of Incentive. Some of you may remember me from an eight-year tour of duty I did as executive editor and editor in chief of Incentive that ended seven years ago when I left to become the editor in chief of Successful Meetings, also a Nielsen Business Media publication. It’s good to be back covering the incentive industry. I’m looking forward to the opportunity to once again shepherd the Editor In Chief Vincent Alonzo publication as it provides the industry with information on trends, ideas and tools that will facilitate the creation of incentive programs that inspire and motivate. The cover story this month, “Pop, Fizz,” explores the employee recognition strategies of two large Pepsi bottlers and distributors (see page 12). It reminds me of one of the more interesting experiences I had during my first stint on Incentive. I wanted to see if a consumer points program would actually change my life-long preference from Coke to Pepsi. So I thumbed through the Pepsi catalog (that’s how long ago this was), picked an item I found desirable and started drinking Pepsi like there was no tomorrow. Breakfast, lunch and dinner it became my drink of choice. After about six months, I had enough points to earn a fairly large travel bag emblazoned with the Pepsi logo. And, much to my surprise, when I tried to go back to drinking Coke, it tasted weird to me. My preference had changed. Like those two legendary soft drinks, there won’t be much difference between the print version of Incentive as it moves forward and the magazine you all have come to love under the direction of my predecessor, Jennifer Juergens. She did a great job revitalizing the book. But there will be exciting developments in the online extensions of the brand. My seven-year hiatus gives me a fresh point of view on the topic of motivation and incentives. That new perspective, combined with my previous experience in the industry, will enable me to provide you with actionable information that will make it possible for your organization to forge meaningful relationships with your employees, clients and consumers as we all move forward in this challenging business climate. Editorial and Executive Offices 770 Broadway, New York, NY 10003-9595 (646) 654-4500, Fax (646) 654-7650 Vice President & Group Publisher Nella Veldran (646) 654-7325 EDITORIAL (646) 654-4500 Editor in Chief Vincent Alonzo (646) 654-7361 Senior Editor Leo Jakobson Managing Editor Alex Palmer Online Editor Stacy Straczynski Special Projects Director Karen Gines Research Director Nancy Lazarus Editorial Intern Alexandra Haake Online Editorial Intern Karen Yi B ART Art Director Jennifer Ruf (646) 654-7704 PRODUCTION Production Manager Anita Wise (646) 654-7298 CIRCULATION, SUBSCRIPTION & ADDRESS CHANGES (847) 763-9050, Fax (847) 763-9037, E-mail iv@halldata.com LIST RENTAL Postal info (845) 731-2731, E-mail info (845) 731-3854 REPRINTS Mike Shober (800) 290-5460 x129, incentive@theYGSgroup.com PERMISSIONS & LICENSING Barbara Grieninger (646) 654-4675, barbara.grieninger@nielsen.com MEDIA KIT www.managesmarter.com/mediakits ADVERTISING Associate Publisher Monique Agaliotis (646) 654-7638 Midwest Marvel Jasnoch (507) 663-1480 West Coast and Hawaii Peter Edmunds (714) 963-3499 International Ad Director, Southeast, Caribbean Sharon Waters (301) 318-4580 MARKETING Marketing Director Robert Kuwada (646) 654-5159 Vincent Alonzo Editor In Chief vincent.alonzo@nielsen.com President: Greg Farrar • Senior Vice President, Human Resources: Michael Alicea • Senior Vice President, Marketing: Mark Hosbein • Senior Vice President, Finance: Derek Irwin • Senior Vice President, Entertainment: Gerry Byrne • Senior Vice President, Marketing, Media & Visual Arts: Sabrina Crow • Senior Vice President, Retail: David Loechner • Senior Vice President, Online: Linda McCutcheon • Senior Vice President, Building & Design: Joe Randall • Senior Vice President, Central Services: Mary Kay Sustek • Vice President, Licensing: Howard Appelbaum • Vice President, Manufacturing & Distribution: Jennifer Grego • Vice President, Audience Marketing: Joanne Wheatley 6| Incentive | November 2008 | incentivemag.com http://www.incentivemag.com http://www.managesmarter.com/mediakits http://www.incentivemag.com

Table of Contents for the Digital Edition of Incentive - November 2008

Incentive - November 2008
Editor’s Note
Headlines
Cover Story: Pop, Fizz!
Incentive Interview
Cracking the Recognition Code
Primer
Travel News
Canada, City Style
Potentials Here and Now
Cameras: Picture of Innovation
The Spirit of Giving
Advertiser Index
Last Word

Incentive - November 2008