Incentive - January 2009 - (Page 6)

JANUARY 2009 EDITOR’S NOTE Sustained Motivation ne of the great perks of working on the staff of a magazine that covers the incentive industry is that the vast majority of the organizations you come into contact with are strong believers in the practice of rewards and corporate gifts. I can’t even begin to recall all of the great merchandise I’ve received through the years as part of a promotion, a corporate gift, or an award. But here are three that have stuck with me: Editor In Chief Vincent Alonzo 1989—I received a leather duffel bag from Hilton hotels. It looks a bit worse for wear today, but you can still catch me checking it through airport security as I make my way to one industry conference or another. 1998—Electrolux gave me a vacuum cleaner to announce the company’s entrance into the incentive arena. It’s still in my house. Though I must admit it collects more dust standing in my hall closet than it does on my carpets. But it’s an amazing machine whenever it does get a chance to do its thing. 2008—As a thank-you for speaking at The Motivation Show, the folks from HallErickson gave me a Bushnell weather forecaster that I’ve got on my desk right now. And I think it’s going to be there for quite some time. It gives me a five-day weather forecast for 150 cities around the world. For someone like me who travels a lot, it’s a great tool to prepare me for whatever environment I’m heading to. A bag that was built to last, a machine that cleans up messes, and a communication device that connects the user to the environment—all three have a lot to do with the topic of this month’s cover story: sustainability. Environmental sustainability has evolved from being a fringe concern into one of the defining issues of our time. Every company is looking for ways to reduce the pollutants they emit during the course of doing business and adopt green strategies. Incorporating green into incentive programs has become a major initiative for many organizations. Starting on page 14, Managing Editor Alex Palmer takes a look at ways some companies are tailoring their merchandise and travel rewards strategies to be more environmentally sustainable. The article is full of best practices, successful case studies, and advice from leading experts on green business trends that is sure to have a positive impact on the bottom line. www.incentivemag.com Editorial and Executive Offices 770 Broadway, New York, NY 10003-9595 (646) 654-4500, Fax (646) 654-7650 Vice President & Group Publisher Nella Veldran (646) 654-7325 O EDITORIAL (646) 654-4500 Editor In Chief Vincent Alonzo (646) 654-7361 Senior Editor Leo Jakobson (646) 654-7642 Managing Editor Alex Palmer (646) 654-4435 Online Editor Stacy Straczynski Special Projects Director Karen Gines Research Director Nancy Lazarus Editorial Intern Alexandra Haake Online Editorial Intern Karen Yi ART Art Director Jennifer Ruf (646) 654-7704 PRODUCTION Production Manager Anita Wise (646) 654-7298 CIRCULATION, SUBSCRIPTION & ADDRESS CHANGES (847) 763-9050, Fax (847) 763-9037, E-mail iv@halldata.com LIST RENTAL Postal info (845) 731-2731, E-mail info (845) 731-3854 REPRINTS Mike Shober (800) 290-5460 x129, incentive@theYGSgroup.com PERMISSIONS & LICENSING Barbara Grieninger (646) 654-4675, barbara.grieninger@nielsen.com MEDIA KIT www.managesmarter.com/mediakits ADVERTISING Associate Publisher Monique Agaliotis (646) 654-7638 Midwest Marvel Jasnoch (507) 663-1480 Florida Arthur Hyman (561) 736-5374 West Coast and Hawaii Peter Edmunds (714) 963-3499 International/Caribbean Diane DiMaggio (646) 654-7332 MARKETING Marketing Director Robert Kuwada (646) 654-5159 Vincent Alonzo Editor In Chief vince.alonzo@nielsen.com President: Greg Farrar • Senior Vice President, Human Resources: Michael Alicea • Senior Vice President, Marketing: Mark Hosbein • Senior Vice President, Finance: Sloane Googin • Senior Vice President, Entertainment: Gerry Byrne • Senior Vice President, Marketing, Media & Visual Arts: Sabrina Crow • Senior Vice President, Retail: David Loechner • Senior Vice President, Online: Linda McCutcheon • Senior Vice President, Building & Design: Joe Randall • Senior Vice President, Central Services: Mary Kay Sustek • Vice President, Licensing: Howard Appelbaum • Vice President, Manufacturing & Distribution: Jennifer Grego • Vice President, Audience Marketing: Joanne Wheatley 6| Incentive | January 2009 | incentivemag.com http://www.incentivemag.com http://www.managesmarter.com/mediakits http://www.incentivemag.com

Table of Contents for the Digital Edition of Incentive - January 2009

Incentive - January 2009
Contents
Editor's Note: Rewards Must Be Sustainable
Headlines
Cover Story: Responsibility's New Role
Incentive Interview: Patrick Lencioni
Family Rewards: Who They're Working For
Primer: Working Design
Leap of Faith: Religion in the Workplace
Cook Up Engagement: Kitchen Teambuilding
My Turn: Procurement Possibilities
Motivation@Work: Hard Times Recognition
Legal Ease: The Tax Facts on Corporate Gifts
Travel News: Where to Go and What to Do
The Bahamas: Islands in the Sun
Field Reports: Four European Destinations
Golf: Around the World in 18 Holes
Potentials Here and Now
Watches and Clocks: Strike the Pose
Golf Merchandise: Awards with a Solid Swing
Computers: Digital Delights
Retailers Band Together for Gift Card Market
Gift Cards: The Prepaid Reward Spectrum
Advertiser Index
On the Web www.Incentivemag.com

Incentive - January 2009