Incentive - May 2009 - (Page 3)

MAY 2009 CONTENTS PAGE 20 merchandise travel gift cards FEATURES AND DEPARTMENTS Editor’s Note: Measure Twice, Cut Once Always have a Plan B in mind before cancelling an incentive program PG 4 By Vincent Alonzo Interview: Christine Duffy The president and CEO of Maritz Travel discusses her path to defender of the industry PG 20 By Andrea Doyle Incentive House Roundtable Leaders of five incentive houses, large and small, on the AIG Effect and what’s next PG 24 By Leo Jakobson Headlines Incentive travel passes muster with a key congressman; Growing swine flu fears cause incentive, meeting cancellations PG 6 By Incentive Staff Incentive Strategies The reasons cash awards have no place in an Umbrella Recognition Strategy PG 32 By John Schaefer Cover Story: Three Firms That Haven’t Cancelled Goodyear, CA and Microsoft decided not to cancel incentive and meeting events this year, despite the political climate PG 10 By Andrea Doyle PAGE 40 Primer: Last-Minute Planning The head of PRA Destination ManagementNew York’s advice on last-minute planning PG 34 By Patrick Sullivan TRAVEL, AWARDS, AND GIFT CARDS Travel News: Where To Go Maritz targets the virtual events market; Golf marketers’ new planner-focused alliance PG 35 By Incentive Staff PAGE 62 Marvelous Mexico Los Cabos and Cancun offer planners tried-and-true incentive destinations PG 45 By Leo Jakobson Size and Style Matter in Luggage, Leather As airlines charge for more for checked and heavy bags, travelers rethink luggage PG 64 By Alex Palmer Up and Coming Destinations Vietnam, Northern Ireland, Manchester and Liverpool offer planners something new PG 36 By Kassia Shishkoff and Corrie Dosh Potentials: Here and Now EIM software targets small businesses; La Maison du Chocolat’s sweet rewards; Success requires loyalty, study says PG 60 By Incentive Staff Dining Gift Cards With everyone cutting back, restaurant gift cards are even more desireable as awards PG 69 By Leo Jakobson Florida Beaches Our roundup of the many different seaside destinations the Sunshine State has to offer PG 40 By Edward Schmidt, Jr. Apparel: Just the Right Fit Apparel awards offer value to incentive planners and perceived value to winners PG 62 By Alex Palmer Gift Cards Aid Archdiocese’s Wellness Gift cards help the Archdiocese of Boston’s employee wellness program hits the mark PG 70 By Alex Palmer incentivemag.com | May 2009 | Incentive | 3 http://www.incentivemag.com

Table of Contents for the Digital Edition of Incentive - May 2009

Incentive - May 2009
Contents
Editor’s Note
Headlines
Cover Story
Interview
Incentive House Roundtable
Incentive Strategies
Primer
Travel News
Up and Coming Destinations
Florida Beaches
Marvelous Mexico
Potentials
Apparel
Size and Style Matter in Luggage, Leather
Dining Gift Cards
Gift Cards Aid Archdiocese’s Wellness

Incentive - May 2009